Done is Better Than Perfect

04cffb2b35b3a1c53f6495554a5697cf?s=47 Brad Weaver
October 28, 2016

Done is Better Than Perfect

You’ve wrapped up a project, and now you’re ready to ship it. But then your mind starts racing: is it even good? Did I miss anything? Will people like it? Is it actually done?
If your work does what it’s supposed to, it’s ready to go—but how do you overcome that fear and just press send?
Brad Weaver, Chief Experience Officer at Nine Labs, will cover the steps that will help you get more work out, more often—and how to build better relationships with your clients and users along the way.

04cffb2b35b3a1c53f6495554a5697cf?s=128

Brad Weaver

October 28, 2016
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Transcript

  1. None
  2. the workshop thecreativetruth.com Hello. @sbradweaver The Banner Years

  3. the workshop thecreativetruth.com Brad Weaver CXO/House Ginger The Banner Years

    @sbradweaver @sbradweaver The Banner Years {insert new company logo}
  4. thecreativetruth.com

  5. @sbradweaver The Banner Years Getting to done.

  6. @sbradweaver The Banner Years Let’s get started.

  7. @sbradweaver The Banner Years They remember when you fail. Is

    exceeding expectations symmetrical with disappointment?
  8. @sbradweaver The Banner Years Apparently not. Breaking promises is costly,

    exceeding them doesn’t appear to be worth the effort.
  9. @sbradweaver The Banner Years People remember when you screw up.

    …and they tend to forget when you go all-out.
  10. @sbradweaver The Banner Years This is true almost everywhere.

  11. @sbradweaver The Banner Years Especially in creative work.

  12. @sbradweaver The Banner Years They remember when you’re late.

  13. @sbradweaver The Banner Years Work that was good enough would

    have produced the same results.
  14. @sbradweaver The Banner Years But that’s not satisfying for creatives.

  15. @sbradweaver The Banner Years Which is worse… Imperfect or Incomplete?

  16. @sbradweaver The Banner Years They shipped, I didn’t.

  17. @sbradweaver The Banner Years Go for perfect sometimes… …but not

    all the time.
  18. @sbradweaver The Banner Years You have to learn to be

    OK with OK.
  19. @sbradweaver The Banner Years What is Done? @sbradweaver The Banner

    Years
  20. @sbradweaver The Banner Years It successfully solves the problem, addresses

    the need, or conveys the message intended.
  21. @sbradweaver The Banner Years It is clearly and distinctly on

    brand.
  22. @sbradweaver The Banner Years The quality of work is consistent

    with or above the level of previous work.
  23. @sbradweaver The Banner Years It has been thoroughly yet objectively

    scrutinized by other qualified individuals.
  24. @sbradweaver The Banner Years The final decision of preference had

    been left in the hands of the creator.
  25. @sbradweaver The Banner Years But we want more than that,

    don’t we?
  26. @sbradweaver The Banner Years 3 Key Roadblocks @sbradweaver The Banner

    Years
  27. @sbradweaver The Banner Years Resources: Time & Money @sbradweaver The

    Banner Years
  28. @sbradweaver The Banner Years Communication @sbradweaver The Banner Years

  29. @sbradweaver The Banner Years Fear @sbradweaver The Banner Years

  30. @sbradweaver The Banner Years What is everyone else’s perfect?

  31. @sbradweaver The Banner Years Time @sbradweaver The Banner Years

  32. @sbradweaver The Banner Years Dealing with Deadlines @sbradweaver The Banner

    Years
  33. @sbradweaver The Banner Years Make more of what time we

    have or buy ourselves more.
  34. @sbradweaver The Banner Years Procrastination

  35. @sbradweaver The Banner Years We see our future selves as

    a completely different person.
  36. @sbradweaver The Banner Years We can fight procrastination through tactics.

  37. @sbradweaver The Banner Years Reason #1 You are putting something

    off because you are afraid you will screw it up.
  38. @sbradweaver The Banner Years Solution #1 Adopt a “prevention focus,”

    but only a little.
  39. @sbradweaver The Banner Years Prevention vs. Promotion There are two

    kinds of people in the creative world.
  40. @sbradweaver The Banner Years Promotion-focused people play to win.

  41. @sbradweaver The Banner Years Prevention-focused people play NOT to lose.

  42. @sbradweaver The Banner Years Adopt a little prevention-focus, but not

    too much.
  43. @sbradweaver The Banner Years Every “yes” is a risk.

  44. @sbradweaver The Banner Years What am I giving up in

    order to make this happen?
  45. @sbradweaver The Banner Years Do I truly care about this

    and am willing to let other projects suffer in order to get it done?
  46. @sbradweaver The Banner Years Getting an early version out there

    or making a big splash with the perfect version?
  47. @sbradweaver The Banner Years Can’t have both.

  48. @sbradweaver The Banner Years Reason #2 You are putting something

    off because you don’t “feel” like doing it.
  49. @sbradweaver The Banner Years Solution #2 Shut up and get

    to work.
  50. @sbradweaver The Banner Years Reason #3 You are putting something

    off because it’s hard, boring, or otherwise unpleasant.
  51. @sbradweaver The Banner Years Solution #3 Use if–then planning.

  52. @sbradweaver The Banner Years If-then planning.

  53. @sbradweaver The Banner Years Action-action planning.

  54. @sbradweaver The Banner Years If I haven’t sketched the outline

    by lunch, I will go into the conference room and finish it immediately after lunch.
  55. @sbradweaver The Banner Years Focus Course thefocuscourse.com

  56. @sbradweaver The Banner Years Delegation @sbradweaver The Banner Years

  57. @sbradweaver The Banner Years Don’t, Can’t, Shouldn’t Do make a

    list. Don’t Like Doing Can’t Do Shouldn’t Do Sending Invoices Write PHP Code Loading Blog Content
  58. @sbradweaver The Banner Years Let it go, Let it go.

    don’t be your own worst enemy.
  59. @sbradweaver The Banner Years Getting more out of your time.

    Procrastination, delegation, discombobulation.
  60. @sbradweaver The Banner Years Money @sbradweaver The Banner Years

  61. NO SHAME.

  62. NO SHAME.

  63. NO SHAME.

  64. @sbradweaver The Banner Years My favorite excuse. there’s never enough.

  65. @sbradweaver The Banner Years Work overtime or give up. neither

    are ideal.
  66. @sbradweaver The Banner Years Satisficers vs. Maximizers everyone has customers,

    internal or external.
  67. @sbradweaver The Banner Years Satisficers they make a decision as

    soon as their criteria are met.
  68. @sbradweaver The Banner Years Maximizers they can’t make a decision

    until they’ve examined every option.
  69. @sbradweaver The Banner Years You have no control over their

    decision-making process. but trying to please Maximizers is near impossible at first.
  70. @sbradweaver The Banner Years Go get more money or work

    with what you have. and we all know that often, we aren’t getting more.
  71. @sbradweaver The Banner Years So now what?

  72. @sbradweaver The Banner Years Communication @sbradweaver The Banner Years

  73. @sbradweaver The Banner Years How to figure out their expectations.

    ask these questions.
  74. @sbradweaver The Banner Years #1 Why is this a project

    to begin with?
  75. @sbradweaver The Banner Years #2 What purpose does the work

    serve, what is the end-goal?
  76. @sbradweaver The Banner Years #3 Who needs to be involved,

    and who is the project ultimately for?
  77. @sbradweaver The Banner Years #4 When does it need to

    be completed and when are the project milestones (if there aren’t any, make some)?
  78. @sbradweaver The Banner Years #5 Where will the work appear

    and where will it be worked on?
  79. @sbradweaver The Banner Years #6 How will these objectives be

    accomplished?
  80. @sbradweaver The Banner Years Questions • Why is this a

    project to begin with? • What purpose does the work serve, what is the end-goal? • Who needs to be involved, and who is the project ultimately for? • When does it need to be completed and when are the project milestones (if there aren’t any, make some)? • Where will the work appear and where will it be worked on? • How will these objectives be accomplished?
  81. @sbradweaver The Banner Years This isn’t new… … yet we

    avoid it most of the time.
  82. @sbradweaver The Banner Years Presenting Your Work @sbradweaver The Banner

    Years
  83. @sbradweaver The Banner Years Present your work with context. @sbradweaver

    The Banner Years
  84. @sbradweaver The Banner Years Don’t apologize.

  85. @sbradweaver The Banner Years Tell them what to do.

  86. @sbradweaver The Banner Years Don’t list.

  87. @sbradweaver The Banner Years Let it breathe.

  88. @sbradweaver The Banner Years Don’t be offended.

  89. @sbradweaver The Banner Years “Like” is your worst enemy.

  90. @sbradweaver The Banner Years Discussing Design fantastic book.

  91. @sbradweaver The Banner Years Revisions @sbradweaver The Banner Years

  92. @sbradweaver The Banner Years Communicate.

  93. @sbradweaver The Banner Years Count them.

  94. @sbradweaver The Banner Years Explain.

  95. @sbradweaver The Banner Years Always ask “why?”

  96. @sbradweaver The Banner Years Look for the “because.”

  97. @sbradweaver The Banner Years Don’t get emotional.

  98. @sbradweaver The Banner Years Only react to decision makers.

  99. @sbradweaver The Banner Years Use the timeline.

  100. @sbradweaver The Banner Years Beware the CEO swoop and poop.

  101. @sbradweaver The Banner Years Know the difference between compromise and

    concession.
  102. @sbradweaver The Banner Years Charge for revisions.

  103. @sbradweaver The Banner Years Be ok with stopping work.

  104. @sbradweaver The Banner Years Show your work early and often.

  105. @sbradweaver The Banner Years Prototypes, Sketches, & more. @sbradweaver The

    Banner Years
  106. @sbradweaver The Banner Years Ask specific questions.

  107. @sbradweaver The Banner Years Don’t go too high-fidelity too soon.

  108. @sbradweaver The Banner Years When is a prototype good enough?

  109. @sbradweaver The Banner Years Start with the questions.

  110. @sbradweaver The Banner Years What is the purpose of this

    feature?
  111. @sbradweaver The Banner Years What did you expect to happen

    here?
  112. @sbradweaver The Banner Years Did it do what you expected?

  113. @sbradweaver The Banner Years What works well with this feature?

    What doesn’t?
  114. @sbradweaver The Banner Years Fear @sbradweaver The Banner Years

  115. @sbradweaver The Banner Years Coping with done. THE REALISTIC SCALE

    OF WORK QUALITY & MONEY BALANCE UNLIMITED FUNDING SUCKS ROCKS WORKING FOR PEANUTS What I Want Realistic Goal How I Feel Don’t let your pursuit of doing amazing work for ridiculous amounts of money keep you from doing really good work for a lot of money.
  116. @sbradweaver The Banner Years Fear will paralyze you.

  117. @sbradweaver The Banner Years Someone will always be better.

  118. @sbradweaver The Banner Years When you stop focusing on the

    imperfections and start focusing on the preferences, you’re done.
  119. @sbradweaver The Banner Years Be OK with OK. @sbradweaver The

    Banner Years
  120. @sbradweaver The Banner Years Take the time to reflect and

    be satisfied with the hard work you’ve put in. @sbradweaver The Banner Years
  121. Art by Becky Simpson @beckymsimps @chipperthings

  122. None
  123. Thanks! @sbradweaver The Banner Years

  124. the workshop thecreativetruth.com Brad Weaver CXO/House Ginger The Banner Years

    @sbradweaver @sbradweaver The Banner Years {insert new company logo}