Done is Better Than Perfect

the workshop thecreativetruth.com Hello. @sbradweaver The Banner Years

the workshop thecreativetruth.com Brad Weaver CXO/House Ginger The Banner Years
@sbradweaver @sbradweaver The Banner Years {insert new company logo}

thecreativetruth.com

@sbradweaver The Banner Years Getting to done.

@sbradweaver The Banner Years Let’s get started.

@sbradweaver The Banner Years They remember when you fail. Is
exceeding expectations symmetrical with disappointment?

@sbradweaver The Banner Years Apparently not. Breaking promises is costly,
exceeding them doesn’t appear to be worth the eﬀort.

@sbradweaver The Banner Years People remember when you screw up.
…and they tend to forget when you go all-out.

@sbradweaver The Banner Years This is true almost everywhere.

@sbradweaver The Banner Years Especially in creative work.

@sbradweaver The Banner Years They remember when you’re late.

@sbradweaver The Banner Years Work that was good enough would
have produced the same results.

@sbradweaver The Banner Years But that’s not satisfying for creatives.

@sbradweaver The Banner Years Which is worse… Imperfect or Incomplete?

@sbradweaver The Banner Years They shipped, I didn’t.

@sbradweaver The Banner Years Go for perfect sometimes… …but not
all the time.

@sbradweaver The Banner Years You have to learn to be
OK with OK.

@sbradweaver The Banner Years What is Done? @sbradweaver The Banner
Years

@sbradweaver The Banner Years It successfully solves the problem, addresses
the need, or conveys the message intended.

@sbradweaver The Banner Years It is clearly and distinctly on
brand.

@sbradweaver The Banner Years The quality of work is consistent
with or above the level of previous work.

@sbradweaver The Banner Years It has been thoroughly yet objectively
scrutinized by other qualiﬁed individuals.

@sbradweaver The Banner Years The ﬁnal decision of preference had
been left in the hands of the creator.

@sbradweaver The Banner Years But we want more than that,
don’t we?

@sbradweaver The Banner Years 3 Key Roadblocks @sbradweaver The Banner
Years

@sbradweaver The Banner Years Resources: Time & Money @sbradweaver The
Banner Years

@sbradweaver The Banner Years Communication @sbradweaver The Banner Years

@sbradweaver The Banner Years Fear @sbradweaver The Banner Years

@sbradweaver The Banner Years What is everyone else’s perfect?

@sbradweaver The Banner Years Time @sbradweaver The Banner Years

@sbradweaver The Banner Years Dealing with Deadlines @sbradweaver The Banner
Years

@sbradweaver The Banner Years Make more of what time we
have or buy ourselves more.

@sbradweaver The Banner Years Procrastination

@sbradweaver The Banner Years We see our future selves as
a completely diﬀerent person.

@sbradweaver The Banner Years We can ﬁght procrastination through tactics.

@sbradweaver The Banner Years Reason #1 You are putting something
oﬀ because you are afraid you will screw it up.

@sbradweaver The Banner Years Solution #1 Adopt a “prevention focus,”
but only a little.

@sbradweaver The Banner Years Prevention vs. Promotion There are two
kinds of people in the creative world.

@sbradweaver The Banner Years Promotion-focused people play to win.

@sbradweaver The Banner Years Prevention-focused people play NOT to lose.

@sbradweaver The Banner Years Adopt a little prevention-focus, but not
too much.

@sbradweaver The Banner Years Every “yes” is a risk.

@sbradweaver The Banner Years What am I giving up in
order to make this happen?

@sbradweaver The Banner Years Do I truly care about this
and am willing to let other projects suﬀer in order to get it done?

@sbradweaver The Banner Years Getting an early version out there
or making a big splash with the perfect version?

@sbradweaver The Banner Years Can’t have both.

oﬀ because you don’t “feel” like doing it.

@sbradweaver The Banner Years Solution #2 Shut up and get
to work.

oﬀ because it’s hard, boring, or otherwise unpleasant.

@sbradweaver The Banner Years Solution #3 Use if–then planning.

@sbradweaver The Banner Years If-then planning.

@sbradweaver The Banner Years Action-action planning.

@sbradweaver The Banner Years If I haven’t sketched the outline
by lunch, I will go into the conference room and ﬁnish it immediately after lunch.

@sbradweaver The Banner Years Focus Course thefocuscourse.com

@sbradweaver The Banner Years Delegation @sbradweaver The Banner Years

@sbradweaver The Banner Years Don’t, Can’t, Shouldn’t Do make a
list. Don’t Like Doing Can’t Do Shouldn’t Do Sending Invoices Write PHP Code Loading Blog Content

@sbradweaver The Banner Years Let it go, Let it go.
don’t be your own worst enemy.

@sbradweaver The Banner Years Getting more out of your time.
Procrastination, delegation, discombobulation.

@sbradweaver The Banner Years Money @sbradweaver The Banner Years

NO SHAME.

@sbradweaver The Banner Years My favorite excuse. there’s never enough.

@sbradweaver The Banner Years Work overtime or give up. neither
are ideal.

@sbradweaver The Banner Years Satisﬁcers vs. Maximizers everyone has customers,
internal or external.

@sbradweaver The Banner Years Satisﬁcers they make a decision as
soon as their criteria are met.

@sbradweaver The Banner Years Maximizers they can’t make a decision
until they’ve examined every option.

@sbradweaver The Banner Years You have no control over their
decision-making process. but trying to please Maximizers is near impossible at ﬁrst.

@sbradweaver The Banner Years Go get more money or work
with what you have. and we all know that often, we aren’t getting more.

@sbradweaver The Banner Years So now what?

@sbradweaver The Banner Years Communication @sbradweaver The Banner Years

@sbradweaver The Banner Years How to ﬁgure out their expectations.
ask these questions.

@sbradweaver The Banner Years #1 Why is this a project
to begin with?

@sbradweaver The Banner Years #2 What purpose does the work
serve, what is the end-goal?

@sbradweaver The Banner Years #3 Who needs to be involved,
and who is the project ultimately for?

@sbradweaver The Banner Years #4 When does it need to
be completed and when are the project milestones (if there aren’t any, make some)?

@sbradweaver The Banner Years #5 Where will the work appear
and where will it be worked on?

@sbradweaver The Banner Years #6 How will these objectives be
accomplished?

@sbradweaver The Banner Years Questions • Why is this a
project to begin with? • What purpose does the work serve, what is the end-goal? • Who needs to be involved, and who is the project ultimately for? • When does it need to be completed and when are the project milestones (if there aren’t any, make some)? • Where will the work appear and where will it be worked on? • How will these objectives be accomplished?

@sbradweaver The Banner Years This isn’t new… … yet we
avoid it most of the time.

@sbradweaver The Banner Years Presenting Your Work @sbradweaver The Banner
Years

@sbradweaver The Banner Years Present your work with context. @sbradweaver
The Banner Years

@sbradweaver The Banner Years Don’t apologize.

@sbradweaver The Banner Years Tell them what to do.

@sbradweaver The Banner Years Don’t list.

@sbradweaver The Banner Years Let it breathe.

@sbradweaver The Banner Years Don’t be oﬀended.

@sbradweaver The Banner Years “Like” is your worst enemy.

@sbradweaver The Banner Years Discussing Design fantastic book.

@sbradweaver The Banner Years Revisions @sbradweaver The Banner Years

@sbradweaver The Banner Years Communicate.

@sbradweaver The Banner Years Count them.

@sbradweaver The Banner Years Explain.

@sbradweaver The Banner Years Always ask “why?”

@sbradweaver The Banner Years Look for the “because.”

@sbradweaver The Banner Years Don’t get emotional.

@sbradweaver The Banner Years Only react to decision makers.

@sbradweaver The Banner Years Use the timeline.

@sbradweaver The Banner Years Beware the CEO swoop and poop.

@sbradweaver The Banner Years Know the diﬀerence between compromise and
concession.

@sbradweaver The Banner Years Charge for revisions.

@sbradweaver The Banner Years Be ok with stopping work.

@sbradweaver The Banner Years Show your work early and often.

@sbradweaver The Banner Years Prototypes, Sketches, & more. @sbradweaver The
Banner Years

@sbradweaver The Banner Years Ask speciﬁc questions.

@sbradweaver The Banner Years Don’t go too high-ﬁdelity too soon.

@sbradweaver The Banner Years When is a prototype good enough?

@sbradweaver The Banner Years Start with the questions.

@sbradweaver The Banner Years What is the purpose of this
feature?

@sbradweaver The Banner Years What did you expect to happen
here?

@sbradweaver The Banner Years Did it do what you expected?

@sbradweaver The Banner Years What works well with this feature?
What doesn’t?

@sbradweaver The Banner Years Fear @sbradweaver The Banner Years

@sbradweaver The Banner Years Coping with done. THE REALISTIC SCALE
OF WORK QUALITY & MONEY BALANCE UNLIMITED FUNDING SUCKS ROCKS WORKING FOR PEANUTS What I Want Realistic Goal How I Feel Don’t let your pursuit of doing amazing work for ridiculous amounts of money keep you from doing really good work for a lot of money.

@sbradweaver The Banner Years Fear will paralyze you.

@sbradweaver The Banner Years Someone will always be better.

@sbradweaver The Banner Years When you stop focusing on the
imperfections and start focusing on the preferences, you’re done.

@sbradweaver The Banner Years Be OK with OK. @sbradweaver The
Banner Years

@sbradweaver The Banner Years Take the time to reﬂect and
be satisﬁed with the hard work you’ve put in. @sbradweaver The Banner Years

Art by Becky Simpson @beckymsimps @chipperthings

Thanks! @sbradweaver The Banner Years

the workshop thecreativetruth.com Brad Weaver CXO/House Ginger The Banner Years
@sbradweaver @sbradweaver The Banner Years {insert new company logo}

Done is Better Than Perfect

Done is Better Than Perfect

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