Info Products are Products Too

In 2014, I wrote a book, Build a Ruby Gem. This talk was given after the launch of the book exploring why I wrote the book, what’s included and details about the launch.

Transcript

1. Info products are products too… Brandon Hilkert @brandonhilkert h1p:/ /brandonhilkert.com
2. March 27
3. Who am I? IDEAS Info products
4. Who am I? IDEAS Info products
5. My Background 2003 - Mechanical Engineering at VT 2004 - Quit and found IT 2007 - Started development 2008 - Startup bug 2014 - Book
10. Who am I? IDEAS Info products
12. “Dude…what about ___ for ___?”
14. WHY?
26. What did i learn?
27. Insanity: doing the same thing over and over again and expecMng different results. - Albert Einstein
28. Saas Advertising vs.
31. the ultimate validation
39. Pay Certainty Test: 1. Is your prospect ABLE to pay? 2. Is your prospect WILLING to pay?
41. Who am I? IDEAS Info products
44. Someone will always know less than you…
46. Hit a nerve?
47. Painpoint #2 (i think…)
51. 1 - Introduc<on 2 - Structure 3 - Tes<ng 4 - Code 5 - Release 6 - Versioning 7 - Changelog 8 - Responsibility 9 - Loading 10 - Command-line U<li<es 11 - Configura<on Pa1erns 12 - Rails Hooks 13 - Rails View Helpers 14 - Rails Controller Includes 15 - Rails Model Includes 16 - Rails Rake Tasks 17 - Rails Generators 18 - Rails Engines 19 - Open Source Management 20 - Summary Chapter list
54. $3,587 109 $1,324 20 $3,993 37
55. $8,904 166 $53/cust
56. $8,904 Without Tiers: $6,474
57. Lessons learned Tiered pricing works 1 Email is king 2 Hire an editor 3
58. Questions? h1p:/ /brandonhilkert.com