UX Team of One

Learn how to use the Lean UX process to improve the UX without spending a lot of time and money. Create your own UX toolkit with affordable (or even free) resources.

Transcript

1. UX Team of Masterclass 1
2. What’s UX? Any guess? 2
4. Lean UX No more deliverables!! 4
7. Preparation What you should have before you start the process 7
9. De ne your customer the real one 9
10. Using Personas what? 10
11. Getting real A persona is not a hypothetical customer invented by the marketing department 11
12. Behaviour driven A persona is not about customer likes and dislikes 12
13. The other questions Personas are able to provide details to important questions that a "user" cannot define. 13
14. Focus on goals Personas can provide a very real benefit for user experience research 14
15. Keep it simple Don't Overdo the Persona Process. It is not a job description. 15
16. Find the motivations Opinions are good but motivation is better 16
19. Can we start now? nope, not yet 19
21. De ne your brand no, it’s not the logo 21
22. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience have about a company, a product or service.” – Steve McNamara 22
28. Are we there yet? just one more stop! 28
30. Content rst really? 30
36. Got it, can we go now? YES! 36
37. Why lean? Good question! 37
39. No more deliverables Let’s do some (real) work! 39
41. Concept Draw something. Anything! 41
45. Create a shared understanding Remember this! 45
46. Go out! Leave your desk and start talking to people 46
50. Tools! Cheap and easy to use 50
55. Prototype Build! Build! Build! 55
56. “You’ve got a thing you can start testing, in all kinds of ways, almost immediately. Prototyping is more like experimenting than describing your grand design.” Leisa Reichelt 56
57. Kill photoshop! and start building your product 57
64. Work with someone with a different set of skills 64
68. Usability testing! internally and externally 68
69. Choose real users not your family 69
70. People with an opinion who know what they want 70
71. Di erent views discover new problems 71
72. “The best results come from testing no more than five users and running as many small tests as you can afford.” Jakob Nielsen 72
82. Create a Style Guide “The” deliverable 82
86. Layout and Design make it beautiful 86
87. “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs 87
89. User Interface Design don’t think too much 89
91. Mobile- rst narrow your views to get focused 91
92. Use patterns they call them patterns for a reason 92
100. What’s next? Review and exercise! 100
103. Thank you! @braposo bernardo@connectcoimbra.com 103