UX Team of One

Learn how to use the Lean UX process to improve the UX without spending a lot of time and money. Create your own UX toolkit with affordable (or even free) resources.

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1. UX Team of
   Masterclass
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2. What’s UX?
   Any guess?
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4. Lean UX
   No more deliverables!!
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7. Preparation
   What you should have before you start the process
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9. De ne your customer
   the real one
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10. Using Personas
    what?
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11. Getting real
    A persona is not a hypothetical customer invented by the
    marketing department
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12. Behaviour driven
    A persona is not about customer likes and dislikes
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13. The other questions
    Personas are able to provide details to important
    questions that a "user" cannot define.
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14. Focus on goals
    Personas can provide a very real benefit for user
    experience research
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15. Keep it simple
    Don't Overdo the Persona Process. It is not a job
    description.
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16. Find the motivations
    Opinions are good but motivation is better
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19. Can we start now?
    nope, not yet
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21. De ne your brand
    no, it’s not the logo
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22. “A brand is the sum of all feelings, thoughts and
    recognitions – positive and negative – that people in the
    target audience have about a company, a product or
    service.” – Steve McNamara
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28. Are we there yet?
    just one more stop!
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30. Content rst
    really?
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36. Got it, can we go now?
    YES!
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37. Why lean?
    Good question!
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39. No more deliverables
    Let’s do some (real) work!
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41. Concept
    Draw something. Anything!
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45. Create a shared understanding
    Remember this!
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46. Go out!
    Leave your desk and start talking to people
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50. Tools!
    Cheap and easy to use
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55. Prototype
    Build! Build! Build!
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56. “You’ve got a thing you can start testing, in all kinds of
    ways, almost immediately. Prototyping is more like
    experimenting than describing your grand design.”
    Leisa Reichelt
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57. Kill photoshop!
    and start building your product
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64. Work with someone
    with a different set of skills
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68. Usability testing!
    internally and externally
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69. Choose real users
    not your family
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70. People with an opinion
    who know what they want
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71. Di erent views
    discover new problems
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72. “The best results come from testing no more than five
    users and running as many small tests as you can afford.”
    Jakob Nielsen
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82. Create a Style Guide
    “The” deliverable
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86. Layout and Design
    make it beautiful
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87. “Design is not just what it looks like and feels like. Design
    is how it works.”
    Steve Jobs
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89. User Interface Design
    don’t think too much
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91. Mobile- rst
    narrow your views to get focused
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92. Use patterns
    they call them patterns for a reason
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100. What’s next?
     Review and exercise!
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103. Thank you!
     @braposo
     bernardo@connectcoimbra.com
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