coTransit pitch

Presentation pitch for the coTransit initiative

Transcript

1. coTransit idea pitch (long version) Miguel Laginha * 2015 1
2. who am I? • Miguel Laginha (.com) • Project manager & tech lead • Open Web|data|source advocate • One.Stop.Transport mastermind (ost.pt) 2
3. how did I get here • Took the OST challenge in 2011 • Acquired expertise in the mobility / smart cities domain • Nurtured a network of open data practitioners, mobility players and smart city experts 3
4. why is this important? • The OST is the starting point of a new journey • Open data is cool, but it doesn’t sell easily • It (only) builds the foundation to create value 4
5. – Andrew Chen Miguel Laginha “The internet Data wants to be free, but you need to get paid” 5
6. co_transit Customer service platform for mass transit agencies 6
7. the elevator pitch 7
8. the elevator pitch 1. Engage citizens to provide feedback 2. Sell analytics to agencies ≈ information they don’t yet have 3. Profit! 8
9. the eloquent pitch • coTransit aims to bridge the gap between agencies and citizens • For citizens to participate • For agencies to learn • For cities to become “human smart” 9
10. The problem 10
11. the problem • Are you happy with public transportation? • Is the service well planned? • Does the service suit your needs? why? 11
12. The solution 12
13. the solution • Using technology to bring customers closer to service providers • Let customers help shape the product • Let the product better suit the needs of its customers • Let agencies be more sustainable 13
14. Market 14
15. market • Size of market ≥ no. cities worldwide • Every city has at least one mass transit system • Plus inter-urban transportation • Size matters (..) 15
16. The business model 16
17. the business model • [Subscription] Sell analytics to agencies based on user feedback • Web dashboard for daily use • Paper print for sporadic use (monthly) • Free mobile app for users 17
18. Which analytics? • New information that allows for better planning and help identify and reduce operational issues, towards higher customer satisfaction ≈ sustainability • Contextualised user feedback (time / spatial patterns, demographics, etc.) • Sentiment analysis • Origin/Destination maps based on user (real) needs • User feedback correlation to churn rate / retention • Forecasting and predictive measures 18
19. Technology 19
20. technology • Big data analytics • Sentiment analysis • Data contextualisation & visualisation • Open data (GTFS, GTFS-RT) • Real-time engine (user engagement) 20
21. Competitors 21
22. current competitors • No one currently doing it right • Can be either a good thing or a bad thing • Some agencies doing it wrong: e-mail, online forms, phone, letters • Changing “the way things are” is huge competition 22
25. potential competitors • Generic customer service platforms • Open data companies & services • Transportation companies 25
27. Marketing plan 27
28. marketing plan • [Users] Promotion channels: • Agencies interested in product-market fit • Social media, ads • App stores • [Agencies] Promotion channels: • Business development • Agency networks & websites • International forums, workshops & events 28
29. Team 29
30. Milestones 30
31. milestones 1. First round of validation + PREtotyping 2. Pilot feedback campaign (in order to run some analytics + sales) 3. Feedback on realtime data 31
32. validation • “I know a guy” • Feedback, feedback, feedback • Pretotyping < minimum desirable product • Example metrics and paper report • Mobile app prototype (for users) 32
33. – Steve Jobs, 1996 Miguel Laginha, 2015 «So the Web CoTransit completes the computing loop by providing businesses transit agencies with a new way to interact with their customers.» 33 Respect!
34. Stage 34
35. Ideation phase • All I have so far is the idea plus: • Proven technical feasibility • Very (very) early product validation • Open data to test on 35
36. Thanks. @brecke | miguellaginha.com 36
37. $_ backup slides 37
38. where is data? • The OST platform • Similar open data platforms around the world: Transport API, GTFS-Exchange, etc. • Some agency websites 38
39. User feedback • GTFS concepts • Routes • Trips • Calendar • Stops • Stoptimes 39
40. User feedback • GTFS concepts (examples) • Routes: new route suggestion • Trips: too crowded report • Calendar: ask for specific planning • Stops: accessibility issues • Stoptimes: Inadequate arrival times 40
41. User feedback • Other concepts • Multimodality • Driver • Vehicle • Service alerts • Trip updates 41
42. User feedback • Other concepts (examples) • Multimodality: suggestions to make it work • Driver: good/bad driving report • Vehicle: hygiene complaint • Service alerts: complaint about a strike • Trip updates: complaint about a delay 42
43. Early validation • Good feedback from SMTUC planning director • New EU SUMP directives strongly focus civic participation • SMTUC (Coimbra) are active in listening to customer needs and suggestions.. by e-mail • Bonus ideas: gamification, anti-fraud mechanisms, etc. 43
44. numbers to run • Reports & suggestions in context of inhabitants, users, tickets and trips made • Current expenditure with customer satisfaction • How much money is being lost by low customer satisfaction levels? churn rate? • How much money can be saved by addressing customer satisfaction properly? 44