coTransit pitch

coTransit pitch

Presentation pitch for the coTransit initiative

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Miguel Laginha

June 03, 2015
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Transcript

  1. coTransit idea pitch (long version) Miguel Laginha * 2015 1

  2. who am I? • Miguel Laginha (.com) • Project manager

    & tech lead • Open Web|data|source advocate • One.Stop.Transport mastermind (ost.pt) 2
  3. how did I get here • Took the OST challenge

    in 2011 • Acquired expertise in the mobility / smart cities domain • Nurtured a network of open data practitioners, mobility players and smart city experts 3
  4. why is this important? • The OST is the starting

    point of a new journey • Open data is cool, but it doesn’t sell easily • It (only) builds the foundation to create value 4
  5. – Andrew Chen Miguel Laginha “The internet Data wants to

    be free, but you need to get paid” 5
  6. co_transit Customer service platform for mass transit agencies 6

  7. the elevator pitch 7

  8. the elevator pitch 1. Engage citizens to provide feedback 2.

    Sell analytics to agencies ≈ information they don’t yet have 3. Profit! 8
  9. the eloquent pitch • coTransit aims to bridge the gap

    between agencies and citizens • For citizens to participate • For agencies to learn • For cities to become “human smart” 9
  10. The problem 10

  11. the problem • Are you happy with public transportation? •

    Is the service well planned? • Does the service suit your needs? why? 11
  12. The solution 12

  13. the solution • Using technology to bring customers closer to

    service providers • Let customers help shape the product • Let the product better suit the needs of its customers • Let agencies be more sustainable 13
  14. Market 14

  15. market • Size of market ≥ no. cities worldwide •

    Every city has at least one mass transit system • Plus inter-urban transportation • Size matters (..) 15
  16. The business model 16

  17. the business model • [Subscription] Sell analytics to agencies based

    on user feedback • Web dashboard for daily use • Paper print for sporadic use (monthly) • Free mobile app for users 17
  18. Which analytics? • New information that allows for better planning

    and help identify and reduce operational issues, towards higher customer satisfaction ≈ sustainability • Contextualised user feedback (time / spatial patterns, demographics, etc.) • Sentiment analysis • Origin/Destination maps based on user (real) needs • User feedback correlation to churn rate / retention • Forecasting and predictive measures 18
  19. Technology 19

  20. technology • Big data analytics • Sentiment analysis • Data

    contextualisation & visualisation • Open data (GTFS, GTFS-RT) • Real-time engine (user engagement) 20
  21. Competitors 21

  22. current competitors • No one currently doing it right •

    Can be either a good thing or a bad thing • Some agencies doing it wrong: e-mail, online forms, phone, letters • Changing “the way things are” is huge competition 22
  23. 23

  24. 24

  25. potential competitors • Generic customer service platforms • Open data

    companies & services • Transportation companies 25
  26. 26

  27. Marketing plan 27

  28. marketing plan • [Users] Promotion channels: • Agencies interested in

    product-market fit • Social media, ads • App stores • [Agencies] Promotion channels: • Business development • Agency networks & websites • International forums, workshops & events 28
  29. Team 29

  30. Milestones 30

  31. milestones 1. First round of validation + PREtotyping 2. Pilot

    feedback campaign (in order to run some analytics + sales) 3. Feedback on realtime data 31
  32. validation • “I know a guy” • Feedback, feedback, feedback

    • Pretotyping < minimum desirable product • Example metrics and paper report • Mobile app prototype (for users) 32
  33. – Steve Jobs, 1996 Miguel Laginha, 2015 «So the Web

    CoTransit completes the computing loop by providing businesses transit agencies with a new way to interact with their customers.» 33 Respect!
  34. Stage 34

  35. Ideation phase • All I have so far is the

    idea plus: • Proven technical feasibility • Very (very) early product validation • Open data to test on 35
  36. Thanks. @brecke | miguellaginha.com 36

  37. $_ backup slides 37

  38. where is data? • The OST platform • Similar open

    data platforms around the world: Transport API, GTFS-Exchange, etc. • Some agency websites 38
  39. User feedback • GTFS concepts • Routes • Trips •

    Calendar • Stops • Stoptimes 39
  40. User feedback • GTFS concepts (examples) • Routes: new route

    suggestion • Trips: too crowded report • Calendar: ask for specific planning • Stops: accessibility issues • Stoptimes: Inadequate arrival times 40
  41. User feedback • Other concepts • Multimodality • Driver •

    Vehicle • Service alerts • Trip updates 41
  42. User feedback • Other concepts (examples) • Multimodality: suggestions to

    make it work • Driver: good/bad driving report • Vehicle: hygiene complaint • Service alerts: complaint about a strike • Trip updates: complaint about a delay 42
  43. Early validation • Good feedback from SMTUC planning director •

    New EU SUMP directives strongly focus civic participation • SMTUC (Coimbra) are active in listening to customer needs and suggestions.. by e-mail • Bonus ideas: gamification, anti-fraud mechanisms, etc. 43
  44. numbers to run • Reports & suggestions in context of

    inhabitants, users, tickets and trips made • Current expenditure with customer satisfaction • How much money is being lost by low customer satisfaction levels? churn rate? • How much money can be saved by addressing customer satisfaction properly? 44