Branding for Open Source Success (Rails Conf 2014)

If you build it, they might come. We all want our open source projects to be widely adopted, but competition in the open source landscape is fierce. Reaching levels of notoriety and adoption akin to the likes of Linux, Rails, or WordPress is increasingly challenging amongst today's volume of seemingly never-ending options. How do you differentiate in a way that is meaningful? It's really about building a 'who', not just a 'what'.

Transcript

1. Is this thing on?
2. Branding for Open Source Success ! Bree Thomas / Developer / @BreeThomas33
4. BRAND Level Set
8. Empowerment
14. Think Different
21. Joy Of Driving
27. “People don’t buy what you make, they buy why you make it” ! - Simon Sinek
31. Community is Crucial
32. Railscasts
33. “Your culture is your brand.” ! - Tony Hsieh
35. 02 In Practice 03 Real Application 01 Brilliant Basics
36. BFF’s?
37. Purpose
38. Values
39. Voice
40. Mission
41. Identity
43. Purpose Value Mission Voice Identity
52. In Practice
53. Friends
54. Ideate Categorize Prioritize
55. The Destination.
56. Why Not What You Make, But Why You Make It What What You Really Deliver How Points Of Difference, Personality
57. Organic About You Not Copy
58. Why Not What You Make, But Why You Make It What What You Really Deliver How Points Of Difference, Personality
60. Why Not What You Make, But Why You Make It What What You Really Deliver How Points Of Difference, Personality
61. Why Not What You Make, But Why You Make It What What You Really Deliver How Points Of Difference, Personality
62. Points of Difference
63. people not scoreboards constructive crowdsourced opinionated not fill in the blank exploratory small, incremental gains intrinsically motivated to learn rigorous feedback healthy debate engagement at all levels mentorship community building fun
64. Intrinsic Motivation Safe Forum Mentorship
65. How Mentorship, Intrinsic Motivation, A Safe Forum, Personality Why Not What You Make, But Why You Make It What What You Really Deliver
66. Personality
67. open honest constructive brutal nitpicky educationa gracious respectful opinionated argumentative detail oriented fun confusing collaborative mentoring critical engaging warm intriguing delightful addictive obsessive hooked curious analytical inspecting scrutinizin interesting amusing entertaining lively debate important enjoyable boisterous rowdy exhaustive elaborate specific precise clear-cut explicit decisive contend reassuring inspiring motivating provoking animated
68. open honest gracious engaging analytical nitpicky scrutinizing critical addictive obsessive detailed specific motivating boisterous debate contend constructive opinionated educational exhaustive
69. open honest gracious engaging analytical nitpicky scrutinizing critical addictive obsessive detailed specific motivating boisterous debate contend constructive opinionated educational exhuastive
70. engaging analytical obsessive education motivating DNA collaborative rational infectious mentoring inspirational Character inviting reasonable enthusiastic thoughtful meaningful Voice
71. Inviting And Always Looking To Collaborate Infectious Enthusiast Pushy In A Thoughtful Way Make It Do Something
72. How Points Of Difference Mentorship, Intrinsic Motivation, Safe Forum Personality Inviting And Always Looking To Collaborate Infectious Enthusiast Pushy In A Thoughtful Way
73. How Mentorship, Intrinsic Motivation, Safe Forum, Personality Why Not What You Make, But Why You Make It What What You Really Deliver
74. What
75. open honest gracious engaging analytical nitpicky scrutinizing critical addictive obsessive detailed specific motivating boisterous debate contend constructive opinionated educational exhaustive
76. Make It Say Something Practice For Those Who Do Not Settle At Good
77. How Mentorship, Intrinsic Motivation, Safe Forum, Personality Why Not What You Make, But Why You Make It What Practice For Those Who Do Not Settle At Good
78. Why
79. i hate lazy code refactoring is therapeutic 
 it can always be better teaching takes a village i might be wrong learning should be incremental great code is more than just the solution written 
 a community of teachers is powerful small is crucial nitpicks are healthy persistence in the detail matters
80. Empowerment Think Different Joy Of Driving
82. The Devil Is In The Details
83. Real Application
84. Readme
85. Story
89. Branding for Open Source Success Bree Thomas / Developer / @BreeThomas33 Build a “who”, not just a “what”.