Sun Microsystems

Transcript

1. Burcu Durmuşoğlu burcudurmusogluu@gmail.com
2. -Sun was founded on February 24, 1982. -Sun Microsystems focuses on providing products and services for network computing. -Computers, computer components, computer software, and information technology services. -The Java programming language, Solaris Unix and the Network File System (NFS)
5. The Core Competencies • Architecture specilization in end-to-end architecture that extends the Java technology based programming environment from devices as small as smart cards and cell phones to large multi-million dollar servers. • On-going innovation in microprocessor architecture, systems design, and software to help ensure continuing technology leadership and resulting price-performance advantage. • Customer orientation that served the best to customer when they have another choice in competitive vendor environment. This requires that compete to create the highest quality implementation.
6. • Strategic thinking about increasing level of integration between systems, storage, software and services to make solutions faster to deploy and to help ensure the best possible performance. • Establishing focus on a mission-critical support organization staffed worldwide to help ensure high satisfaction and profitable use of our products.
7. Competitors
8. What do our competitors do better than us? • When Sun Microsystem was founded, their competitors have more experiences in their sector. Therefore; - Competitors’ organizational structures are established. - Competitors’ names are familiar for existing customer in their sector.
9. What are Sun’s customers’ most important criteria for buying? • Internet hardware and software solutions that will allow for tremendous online, internet, intranet scalability and flexibility, while at the same time providing on-time product delivery and exceptional customer service.
10. What are typical trends in Sun’s business sector? • Consolidation: The first trend is the consolidation of large software firms that serve corporate customers. Software firms are responding by offering integrated packages of products and services on a common platform to make them easier to use. • Web Services: A second trend is the delivery of software over the internet. • Open Source: A third trend is the movement toward open-source software, which makes it possible for others to view and improve on the source code of software, rather than patenting it and licensing its use by others.
11. Necessary skills and knowledge for Sun’s strategic goals • Explicit Knowledge • Embedded Knowledge • Conflict Management Skills • Self Management Skills • Team Management Skills • Project Management Skills
12. Key skills for directors on strategy • Know where your business is heading and how to position it to get there • Understand the challenges and opportunities your business faces and the best ways to address them • Improve the overall performance of your business
13. • Power over Suppliers • Distribution System Strenghts • Company Size • Competition • Company Image • International Challenges Weaknesses
14. On January 27, 2010, Sun was acquired by Oracle Corporation. Main reasons of failures of Sun Microsystems: • The dot-com crash • .NET Framework • Mismanagement • Much invensting in open source
15. According to IT analyst "The dot-com bust hurt everybody but it's arguable that Sun was hurt most of all because it had profited so much in the run up to the boom in the first place, and hadn't grown its business out as deeply as IBM and some others had" .