captures all visitor interactions on a website, including mobile gestures like touch, pinch & zoom. Instead of providing charts and graphs, Pathful pulls out actionable insights for marketers to improve conversion. Validated on over 100 sites, Pathful has a lightweight website behavior capture script which feeds into our proprietary data analysis stack. Pathful uses machine learning to extract hard to ﬁnd relationships in the data.
LTV with Focus on CAC • SaaS : $14.5 B market (Gartner) • Online Lead Generation : $26 B (US only: MVF Global) Secondary Target Market: Focus on Engagement & Retention to Conversion • Content Marketing : $44 B • E-commerce: $262 B (Forrester)
is a hard, moving target • Google is changing the rules (Panda, Penguin, Hummingbird…) ! SEM is fully arbitraged in competitive markets • CPC is bid up to LTV conversion rate optimization gives leverage to seo and sem
month (1 goal & 5M page views) • Extra charge for more goals and more traffic • Enterprise pricing ~$3-10K/month Opportunity • Premium services for integrations (e.g. Salesforce, Google Ad Words & API) • Lower pricing for Content Marketing & Ecommerce Platforms
Data & Full Stack Dev • Ex Sophos Campbell Macdonald - CEO • Tech Marketer • Ex BuildDirect & Home Depot Advisors Investors Howard Tullman • Managing Dir at G2T3V • Exec Dir at 1871 • ex CEO tunes.com Troy Henikoff • Founder - SurePayroll • MD Techstars Sam Yagan • Founder - OK Cupid • CEO - match.com