TikTok SEO: Unlock search and go viral

In this Brigthon SEO talk, Carlos will delve into TikTok and SEO, uncovering how the principles of search engine optimization can be applied to the popular social media platform. He will share his internal data on his best-performing tests and provide insights into how to apply Google SEO knowledge to TikTok

Transcript

1. TikTok SEO: Unlock search and go viral Carlos Estévez Internet República @carlosestevez_ Speakerdeck.com/carlosestevez
3. But TikTok do not want to be a search engine
4. Google Vs TikTok Google Search + Google Discover ≈ TikTok
5. Are TikTok visualizations and interactions fake?
6. Are TikTok users bots?
7. Performance Max UAC DSA (Dynamic Search Ads) Smart bidding Atribución basada en datos Are TikTok users bots?
8. Is there data about TikTok search?
9. Where we can check TikTok search data?
10. TikTok App
11. TikTok App (USA) https://newsroom.tiktok.com/en- us/creator-search-insights
12. Links to searches
13. Where we cannot check TikTok search data?
14. You can get the keywords from each video 1. 2.
15. How can you effectively do TikTok SEO?
16. SEO OnVideo Optimise your videos Title = Text in video ⇢Including text with the keyword you want to rank for. Content = Post content ⇢Up to 2.000 characters ⇢Hashtags Video sound ⇢TikTok transcribes you audio and “understands” what you are saying
17. TikTok ranking algorithm Make your audience interact with your content Watching full video = interaction ⇢TikTok ranks higher videos users watch until the end and especially if they are watched several times Get “usual” interactions ⇢Like ⇢Comment ⇢Share ⇢Fav ⇢View creator’s profile ⇢View video sound
18. Is there Linkbuilding on TikTok? Yes, there is Gifts and tips, the biggest of the interactions ⇢ The most important signal for TikTok algo You need to create a community to get them ⇢ Live > 1.000 followers ⇢ Video gifts > 10.000 followers ⇢ Tips > 100.000 followers
19. But this really works?
20. Performance Max UAC DSA (Dynamic Search Ads) Smart bidding Atribución basada en datos But, is this really working?
22. If there is a search, there is a SEO The best platform for getting organic traffic to your website If you want to learn more about TikTok SEO, ¡follow me!
23. I’m Carlos Estévez COO at Internet República