If You Build It, Will They Blog?

If You Build It, Will They Blog?

DevLearn 2011 Presentation - A Case Study of Marsh's Social Intranet Certified Blogger Program

E0534c71d19b6e42e871e7a997a7f9a0?s=128

Lisa Chamberlin

October 02, 2011
Tweet

Transcript

  1. If You Build It…Will They Blog? A Case Study of

    Blogging on the Intranet at Marsh #CBP411
  2. Marsh Global Marsh Owned/Controlled Office Correspondent Affiliate

  3. The Idea #CBP411 CC grant_loy - http://www.flickr.com/photos/grantloy/4522119077/

  4. #CBP411

  5. #CBP411 el patojo - http://www.flickr.com/photos/elpatojo/216284235/

  6. #CBP411

  7. All Carrots and no sticks helps to remove barriers #CBP411

    CC Neil Conway- http://farm6.static.flickr.com/5062/5898657441_2e257e091f_b_d.jpg/
  8. #CBP411 Jan ‘11 2500 Oct ‘11 Profiles Jan ‘11 650

    Oct ‘11 1186 Average Daily Site Traffic #CBP411 13,403
  9. #CBP411 Jan ’11 600 Oct ’11 1000+ Posts 3278 comments

    730 commenters Comments Oct ’11 #CBP411
  10. #CBP411

  11. Terminology Matters #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/

  12. Our Hero #CBP411

  13. Complications? #CBP411 CC Neil Rickards - http://www.flickr.com/photos/neilrickards/5693947/

  14. Provide Practice Space #CBP411 CC Matt Juraido -http://www.flickr.com/photos/mait/5184703452/

  15. Scaffold Support #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/lightbox/

  16. Scaffold Support How To Icon Activity Icon Navigation and Technical

    Guides #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/
  17. Scaffold Support Online and Printable Resources #CBP411 CC Kevin H

    - http://www.flickr.com/photos/kevharb/3008556791/
  18. Scaffold Support Milestone Completion Guides #CBP411 CC Kevin H -

    http://www.flickr.com/photos/kevharb/3008556791/
  19. Encourage Community #CBP411 CC Nubui - http://www.flickr.com/photos/nubui/2373999868/

  20. Show the Value #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/2561992266/

  21. Show the Value #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/2561992266/

  22. Feedback Style Matters #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/ How

    can it be interactive if there isn’t a quiz?
  23. Allow Time for Culture Change #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/3154606261/

  24. Word of Mouth #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/

  25. Celebrate Successes #CBP411 CC Camdiluv ♥ - http://www.flickr.com/photos/camdiluv/4441155157/l

  26. 1. Start with a realistic social strategy (90- 9-1) 2.

    All carrots and no sticks 3. Count on expected complications 4. Terminology matters in planning and in execution stages 5. Provide a “safe” place to make mistakes 6. Scaffold support 7. Low bar entry – early success 8. Encourage community 9. Show the value to learners as well as stakeholders 10.Set context repeatedly during testing stages 11.Allow time for culture shifts 12.Celebrate successes #CBP411 CC sflaw http://www.flickr.com/photos/sfllaw/
  27. #CBP411 CC el patojo - http://www.flickr.com/photos/elpatojo/216284235/ YOUR ORGANIZATION