If You Build It, Will They Blog?

DevLearn 2011 Presentation - A Case Study of Marsh's Social Intranet Certified Blogger Program

Transcript

1. If You Build It…Will They Blog? A Case Study of Blogging on the Intranet at Marsh #CBP411
2. Marsh Global Marsh Owned/Controlled Office Correspondent Affiliate
3. The Idea #CBP411 CC grant_loy - http://www.flickr.com/photos/grantloy/4522119077/
4. #CBP411
5. #CBP411 el patojo - http://www.flickr.com/photos/elpatojo/216284235/
6. #CBP411
7. All Carrots and no sticks helps to remove barriers #CBP411 CC Neil Conway- http://farm6.static.flickr.com/5062/5898657441_2e257e091f_b_d.jpg/
8. #CBP411 Jan ‘11 2500 Oct ‘11 Profiles Jan ‘11 650 Oct ‘11 1186 Average Daily Site Traffic #CBP411 13,403
9. #CBP411 Jan ’11 600 Oct ’11 1000+ Posts 3278 comments 730 commenters Comments Oct ’11 #CBP411
10. #CBP411
11. Terminology Matters #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/
12. Our Hero #CBP411
13. Complications? #CBP411 CC Neil Rickards - http://www.flickr.com/photos/neilrickards/5693947/
14. Provide Practice Space #CBP411 CC Matt Juraido -http://www.flickr.com/photos/mait/5184703452/
15. Scaffold Support #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/lightbox/
16. Scaffold Support How To Icon Activity Icon Navigation and Technical Guides #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/
17. Scaffold Support Online and Printable Resources #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/
18. Scaffold Support Milestone Completion Guides #CBP411 CC Kevin H - http://www.flickr.com/photos/kevharb/3008556791/
19. Encourage Community #CBP411 CC Nubui - http://www.flickr.com/photos/nubui/2373999868/
20. Show the Value #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/2561992266/
21. Show the Value #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/2561992266/
22. Feedback Style Matters #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/ How can it be interactive if there isn’t a quiz?
23. Allow Time for Culture Change #CBP411 CC Bitzcelt - http://www.flickr.com/photos/bitzcelt/3154606261/
24. Word of Mouth #CBP411 CC dierk schaefer - http://www.flickr.com/photos/dierkschaefer/2961565820/
25. Celebrate Successes #CBP411 CC Camdiluv ♥ - http://www.flickr.com/photos/camdiluv/4441155157/l
26. 1. Start with a realistic social strategy (90- 9-1) 2. All carrots and no sticks 3. Count on expected complications 4. Terminology matters in planning and in execution stages 5. Provide a “safe” place to make mistakes 6. Scaffold support 7. Low bar entry – early success 8. Encourage community 9. Show the value to learners as well as stakeholders 10.Set context repeatedly during testing stages 11.Allow time for culture shifts 12.Celebrate successes #CBP411 CC sflaw http://www.flickr.com/photos/sfllaw/
27. #CBP411 CC el patojo - http://www.flickr.com/photos/elpatojo/216284235/ YOUR ORGANIZATION