two successful Etsy shops both still operating • Current shop has had 800% increase in revenue in one year. Went from a 4 figure annual revenue- generation to 6 figures within three months. • Economics Major from Covenant College • Mom of 5 boys ages 9-16. • In May 2016 decided to make my Etsy shop my full- time job rather than finding work outside of my home.
Marmalead to optimize your Etsy listing for higher conversions with well-researched keyword strategies. • Apply this knowledge in 3 easy steps: 1. Adding keywords to titles 2. Adding keywords to tags 3. Adding keywords to other effective locations in your shop
at Target for a slow cooker but there are no signs to direct you to the right section of the store. What would you do as the buyer? WHY KEYWORDS MATTER
people can find you. • Shopping at Target for a 2 quart rather than 3 quart slow cooker but the box doesn’t have the size on it. The box next to it does have the size clearly marked. What would you do as the buyer? • Similarly if you are selling a blue topaz pendant and you call it only a pendant, someone searching for a blue topaz pendant will find your competitor first.
people will find you. • If Target puts the crockpot in the camping section of the store, who would find it and how likely would they be to buy it? • Similarly if you are selling a blue topaz pendant as a father’s day gift on Etsy, who would find it and how likely would they be to find it?
If Google = Atlantic Ocean, then Etsy = Gulf of Mexico. If you are not using descriptive, relevant keywords on Etsy then you are quickly falling behind your competition to the bottom of Etsy search where no one can find you.
definition of the product with adjectives. • Example: blue topaz silver pendant • Product Function: Celebration/Occasions/ Events/Lifestyles • Ask yourself where can this be used, why would someone use it, when would they use it, what would they use it for? • Example: december birthday gift for mom Think beyond Product Types and incorporate Product Function into your keyword strategy for increased exposure.
Engine Optimization (SEO) and market research tool for Etsy sellers. • Why use it? • It takes the guess work out of identifying the best keywords for your products in two ways: 1. Allows you to research the most effective keyword for a particular product listing on Etsy. 2. Monitors how well that keyword is working for your listing in real time. No more throwing spaghetti against a wall!
Etsy’s search algorithm, allowing you to see how many people are searching for specific keywords, how many sellers on Etsy are competing to rank for those keywords, and how many searches for those keywords are converting into engagement i.e. likes and sales. Etsy’s algorithm rewards listings with good engagement!
Using your keywords in your title and tags • Titles limited to 120 characters • Tags limited to 13 tags, 20 characters each • Duplicate words from your title in tags in as much the same order as possible. • Best title and tags utilize the maximum amount of characters available (keyword stuffing = good) • Use a combination of product types/style and product function keywords in your titles and tags. • Remember: each listing can only rank once for a specific keyword and each shop will only rank once per page. This means, if you want to rank multiple times for a keyword then you need to create multiples listings for that keyword. When in doubt, trust Marmalead’s advice over Etsy.
Other places to utilize keywords in your shop • Shop title • Shop sections • Shop updates • Shop announcements • About section • Where keywords don’t matter • Listing descriptions (these can help with google SEO, but not Etsy) • photos (metadata doesn’t help with google or Etsy SEO i.e. alt text, title text, etc.)
often for less competitive ones • Renew often—the more competitive a keyword, the more often you should renew • Experiment with promoted listings • Create many listings for the same product using different titles for each one (do NOT copy listings exactly).
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