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CHALK Magazine interview - The Inday Factor

CHALK Magazine interview - The Inday Factor

This is published on Chalk Magazine on August 2001 by Dart Tiglao.
Excerpt:
The Inday Factor
Webmistress Cheryl Fuerte, known as Inday in cyberspace, can generate such fresh and inviting designs you’d catch yourself nailed down to a website of, say, an herbal health drink. Don’t knock it, she won a Web award for Noni Juice, and proudly for her personal site Indayworks.com. All accounted for, Inday bagged five national awards within three years-four from People’s Choice and one from the prestigious Web Philippines for best entertainment site DonnaCruz.com.

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Cheryl Fuerte

August 01, 2001
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Transcript

  1. CHALK MAGAZINE THE INDAY FACTOR - Indayworks.com AN INTERVIEW BY

    DART TIGLAO AUGUST 2001 The Inday Factor An interview by Dart Tiglao “I’m no artist,” she says. But browse through her work and you’d think she’s lying through her teeth Webmistress Cheryl Fuerte, known as Inday in cyberspace, can generate such fresh and inviting designs you’d catch yourself nailed down to a website of, say, an herbal health drink. Don’t knock it, she won a Web award for Noni Juice, and proudly for her personal site Indayworks.com All accounted for, Inday bagged five national awards within three years-four from People’s Choice and one from the prestigious Web Philippines for best entertainment site DonnaCruz.com. Not a small feat. She currently does consulting and development work for VENN Cyberlink, Internet Cafe and Consulting Firm.
  2. CHALK MAGAZINE THE INDAY FACTOR - Indayworks.com AN INTERVIEW BY

    DART TIGLAO AUGUST 2001 I begged for some free advise form the Web consultant and she let me in on a secret, “I try to see myself as the viewer of my work.” Simple enough? Try translating the goals and visions of a client into a usable and workable design, which she herself admits is always the hardest part in making websites. Five years back when you first started, were you able to predict how big the Internet would be? No “technical prediction” involved, I just saw websites, got fascinated, and said to myself, “Someday I’ll put myself there on the Internet”. They don’t usually teach art/design in I.T. What was your influence in making such stylish and readable webpages? Way back in high school, I discovered my creative skills by designing the classroom insignia, and our shirts and banners. Currently, I can say my influences would be magazines, other websites, and reading a lot of visual design books.
  3. CHALK MAGAZINE THE INDAY FACTOR - Indayworks.com AN INTERVIEW BY

    DART TIGLAO AUGUST 2001 What are the important aspects of a good website? The list is never-ending, but the “collective x factor” would be: navigation, appropriate content, user-focused design, colors and laout, and loading/execution time. I always say, “If your grandmother can’t browse through your website then it is probably a bad one.” Which programs are most useful? Dreamweaver, Photoshop, Fireworks, WSFTP, and don’t forget the “almighty text editor.” What about this “Spherical Universe Theory” of yours? The macro universe, or the universe as we see it is comparable to the micro universe – the small-not-seen-by-the-naked-eye universe, sub-atomic bosons and mesotrons. But this initial theory has already evolved, and there’s not enough space for it in this article.