A Brief Introduction of Starting A Crowdfunding Project

Just a quick intro of the crowdfunding stuff

Transcript

1. A Brief Introduction of Starting A Crowdfunding Project Clement January 4, 2014
2. Current Crowdfunding Services • Indiegogo (IGG, 2008) – All • Kickstarter (KS, 2009) – All • GiveForward (2008) Medical Bills • Fundly (2009) NPO, Charities, Politics, Events… etc. • Gofundme (2010) NPO, Charities, Events… etc. • Appsplit (2010) Apps related • RocketHub (2011) All, but more professional related 2
3. Some Numbers… Source: https://docs.google.com/a/jonlau.me/spreadsheet/ccc?key=0AobjVQ7EKnjldGpGYWg1WE1BVVZHWktuRkFfWW9QbGc#gid=2 3 110K vs 44K 642M vs 99M 44% vs 33%
4. IGG & KS – Success Rate by Categories Kickstarter 1. Dance (71%) 2. Theater (65%) 3. Music (55%) 4. Art / Comic (49%) 5. Food (41%) Indiegogo 1. Comic (49%) 2. Theater (42%) 3. Games (40%) 4. Writing (39%) 5. Dance / Music (38%) 4
5. Kickstarter Fee • Success → 5% of Total Funded • Not Success → $0 • Non-US Projects → Third-Party Processor Fee 3 – 5% 5
6. Indiegogo Fee 6
7. Must Have… • Video • Website • Perks/Rewards • Special/Customized Rewards • Pictures • App Screenshot, Prototype Photo • Testimonials • How does the users think? • Tiers • $5, $10, $50, $100? • How long the project will run for? • 30D, 45D? • Updates 7