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如何透過 Event Source Group 掌握全通路數據

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Avatar for Clement Tang Clement Tang
July 26, 2017
Programming
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如何透過 Event Source Group 掌握全通路數據

A walk-through of Facebook Analytics using Event Source Group in Facebook Business Manager.

Avatar for Clement Tang

Clement Tang

July 26, 2017

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Transcript

  1. Clement Tang Lead, Facebook Developer Circle: Taipei 如何透過 Event Source

    Group 掌握 全通路路⽤用⼾戶數據

  2. Speaker Bio Facebook DevC: Taipei Lead Chatbot.tw 社團發起⼈人 91APP Project

    Manager - Product Go-To-Market - Customer Success Management - Facebook Projects @Clementtang

  3. www.facebook.com/groups/DevCTaipei 3 Facebook Analytics 2.0 App + Web

  4. www.facebook.com/groups/DevCTaipei 4

  5. www.facebook.com/groups/DevCTaipei 5 其實 Facebook Analytics 有獨立官網 https://analytics.facebook.com/

  6. www.facebook.com/groups/DevCTaipei 6

  7. www.facebook.com/groups/DevCTaipei 7 今天，我們來來聊聊 Omni-channel analytics https://developers.facebook.com/docs/analytics/omni-channel-analytics

  8. www.facebook.com/groups/DevCTaipei 8

  9. www.bestppt.com 何謂 Omni-Channel？ 9 Video & Live 影⾳音和直播 Facebook 粉絲專⾴頁、廣告

    Web 品牌獨立官網 App 品牌獨立 App Brick & Mortar 實體零售店、街邊店 Messaging Service 聊天軟體 品牌、企業

  10. www.bestppt.com 何謂 Omni-Channel User Journey？ 10

  11. www.facebook.com/groups/DevCTaipei 11 翻成⽩白話⽂文： 能在多種通路路 … 辨識出同⼀一個⽤用⼾戶 提供相同的服務、體驗 紀錄跨通路路的⾏行行為 了了解全通路路的⽤用⼾戶⾯面貌

  12. www.facebook.com/groups/DevCTaipei 12 Google Analytics 做不到嗎？ 需要提供 User-ID Web / App

    還是分開

  13. www.facebook.com/groups/DevCTaipei 13 Mobile App 透過 Facebook App Offline 透過 Marketing

    API 串串接或⼿手動上傳 Facebook Analytics ⽬目前⽀支援的通路路 Webpage 透過 Javascript SDK 透過 Facebook Pixel Facebook Page 就粉絲專⾴頁... 做完這張才發現⼜又增加了了廣告帳號...

  14. www.facebook.com/groups/DevCTaipei 14 Omni-channel analytics 的設定前置需求 1. 要先開⼀一個企業管理理平台 (BM, Business Manager)

    2. 將 Facebook App、廣告帳號等認領或授權⾄至同個 BM 內 3. 在 BM 內建立 Event Source Group (ESG)

  15. www.facebook.com/groups/DevCTaipei 15 Facebook Pixel 9 ⼤大標準事件

  16. www.facebook.com/groups/DevCTaipei 16 Facebook Page (Beta) 貼⽂文互動 留留⾔言 分享

  17. www.facebook.com/groups/DevCTaipei 17 Facebook Offline Events (Beta) ⽀支援 9+1 個標準事件 可以⼿手動上傳

    可以⽤用 Marketing API 串串

  18. www.facebook.com/groups/DevCTaipei 18 Event Source Group 建立步驟

  19. www.facebook.com/groups/DevCTaipei 19 新增建立 ESG

  20. www.facebook.com/groups/DevCTaipei 20 命名 及選擇來來源

  21. www.facebook.com/groups/DevCTaipei 21 設定各個來來源 同個來來源可以多選

  22. www.facebook.com/groups/DevCTaipei 22 完成後 前往 Analytics

  23. www.facebook.com/groups/DevCTaipei 23 事件對照

  24. Live

  25. www.facebook.com/groups/DevCTaipei Resources • F8 2017 Keynote - Facebook Analytics 影片

    
 https://developers.facebook.com/videos/f8-2017/measure-the-complete-customer-journey- with-facebook-analytics 25

  26. Thank You