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如何透過 Event Source Group 掌握全通路數據
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Clement Tang
July 26, 2017
Programming
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如何透過 Event Source Group 掌握全通路數據
A walk-through of Facebook Analytics using Event Source Group in Facebook Business Manager.
Clement Tang
July 26, 2017
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Transcript
Clement Tang Lead, Facebook Developer Circle: Taipei 如何透過 Event Source
Group 掌握 全通路路⽤用⼾戶數據
Speaker Bio Facebook DevC: Taipei Lead Chatbot.tw 社團發起⼈人 91APP Project
Manager - Product Go-To-Market - Customer Success Management - Facebook Projects @Clementtang
www.facebook.com/groups/DevCTaipei 3 Facebook Analytics 2.0 App + Web
www.facebook.com/groups/DevCTaipei 4
www.facebook.com/groups/DevCTaipei 5 其實 Facebook Analytics 有獨立官網 https://analytics.facebook.com/
www.facebook.com/groups/DevCTaipei 6
www.facebook.com/groups/DevCTaipei 7 今天,我們來來聊聊 Omni-channel analytics https://developers.facebook.com/docs/analytics/omni-channel-analytics
www.facebook.com/groups/DevCTaipei 8
www.bestppt.com 何謂 Omni-Channel? 9 Video & Live 影⾳音和直播 Facebook 粉絲專⾴頁、廣告
Web 品牌獨立官網 App 品牌獨立 App Brick & Mortar 實體零售店、街邊店 Messaging Service 聊天軟體 品牌、企業
www.bestppt.com 何謂 Omni-Channel User Journey? 10
www.facebook.com/groups/DevCTaipei 11 翻成⽩白話⽂文: 能在多種通路路 … 辨識出同⼀一個⽤用⼾戶 提供相同的服務、體驗 紀錄跨通路路的⾏行行為 了了解全通路路的⽤用⼾戶⾯面貌
www.facebook.com/groups/DevCTaipei 12 Google Analytics 做不到嗎? 需要提供 User-ID Web / App
還是分開
www.facebook.com/groups/DevCTaipei 13 Mobile App 透過 Facebook App Offline 透過 Marketing
API 串串接或⼿手動上傳 Facebook Analytics ⽬目前⽀支援的通路路 Webpage 透過 Javascript SDK 透過 Facebook Pixel Facebook Page 就粉絲專⾴頁... 做完這張才發現⼜又增加了了廣告帳號...
www.facebook.com/groups/DevCTaipei 14 Omni-channel analytics 的設定前置需求 1. 要先開⼀一個企業管理理平台 (BM, Business Manager)
2. 將 Facebook App、廣告帳號等認領或授權⾄至同個 BM 內 3. 在 BM 內建立 Event Source Group (ESG)
www.facebook.com/groups/DevCTaipei 15 Facebook Pixel 9 ⼤大標準事件
www.facebook.com/groups/DevCTaipei 16 Facebook Page (Beta) 貼⽂文互動 留留⾔言 分享
www.facebook.com/groups/DevCTaipei 17 Facebook Offline Events (Beta) ⽀支援 9+1 個標準事件 可以⼿手動上傳
可以⽤用 Marketing API 串串
www.facebook.com/groups/DevCTaipei 18 Event Source Group 建立步驟
www.facebook.com/groups/DevCTaipei 19 新增建立 ESG
www.facebook.com/groups/DevCTaipei 20 命名 及選擇來來源
www.facebook.com/groups/DevCTaipei 21 設定各個來來源 同個來來源可以多選
www.facebook.com/groups/DevCTaipei 22 完成後 前往 Analytics
www.facebook.com/groups/DevCTaipei 23 事件對照
Live
www.facebook.com/groups/DevCTaipei Resources • F8 2017 Keynote - Facebook Analytics 影片
https://developers.facebook.com/videos/f8-2017/measure-the-complete-customer-journey- with-facebook-analytics 25
Thank You