Native Apps versus Web Apps

Technologies used at the user end

Transcript

1. Native apps versus Web apps Technologies at the User End 1
2. Technologies at the User End 2 User End ¨  User needs an app to use cloud services ¨  User choices include: ¤  Native app: runs native on the OS ¤  Web app: runs within a web browser
3. Native apps 3 Native ¨  You likely know them very well already ¨  These are apps that run on your computers/phones and other devices ¨  Mostly written in a supported language ¨  Installed after download or from media ¨  Run natively on the OS
4. Native apps: Some Examples 4 Native ¨  SKYPE/Yahoo! Messenger/ iChat/Windows Live Messenger ¨  Outlook/Word/Excel/PowerPoint Mail app/Pages/Numbers/Keynote Countless number of types…
5. Web apps 5 Web ¨  Many of you may have used at least one ¤  Can you name some? ¨  These are apps that run within a browser ¨  Client components can be ¤  HTML/CSS/JavaScript or ¤  Flash or ¤  Silverlight etc. ¨  No need to install/setup
6. Web apps: Some Examples 6 Web ¨  HTML/CSS/JS running in your browser ¤  Gmail (not gmail.com) ¤  Yahoo! Mail (not mail.yahoo.com) ¨  Flash in your browser ¤  Farmville (not apps.facebook.com/onthefarm) ¨  Silverlight in your browser ¤  Bing Maps (not bing.com/maps)
7. Native versus Web ¨  Net access not needed ¨  Needs setup/install ¨  Responsive ¨  Depends on the platform ¨  Few problems with A/V media ¨  Beautiful font typefaces ¨  Needs net access (or offline support) ¨  Just launch the site serving the app ¨  JavaScript performance catching up ¨  Platform agnostic (mostly) ¨  Most browser support media tags ¨  Most browsers support web fonts 7 Native apps Web apps
8. Native versus Web…Continued. ¨  Searchable content depends on app ¨  Social sharing only if app supports ¨  Social discussion only if app enables ¨  Ready access to device hardware ¨  Special tools needed to develop ¨  Selling: Distributors cut about 30% ¨  Distributors may have rules for you ¨  Content searchable via web ¨  Social sharing: easy as a click ¨  Social discussion feasible easily ¨  Browsers are catching up ¨  Choice of tools: Many free and open ¨  Selling: All yours to keep ¨  You set your rules 8 Native apps Web apps
9. Native versus Web…Continued. ¨  Device screen is your frame ¨  Totally control the experience ¨  Apple’s primary strategy ¤  Apple also supports webapps n  apple.com/webapps ¨  Browser is your frame ¨  Experience depends on browser ¨  Google’s primary strategy ¤  Google also offers some native apps n  Google Search for iDevices n  Google Earth/Picasa for PC/Mac/iDevices 9 Native apps Web apps
10. Native apps: Made for the platform 10 Microsoft Word for Windows Microsoft Word for Mac
11. Web apps: Write once – run anywhere 11 The site http://ft.com As shown in a desktop browser As shown in Safari for iPhone
12. Web apps: Examples 12 Web apps ¨  EveryTimeZone.com ¨  Netflix mobile ¨  YouTube mobile ¨  20thingsILearned.com ¨  alteredqualia.com/canvasmol ¨  popcap.com/games/free/bejeweled2 ¨  mrgan.com/pieguy
13. Recap 13 Summary ¨  Users need apps to use cloud services ¨  Apps can be native or web ¨  Apps present the user experience ¨  Apps are the gateway to the cloud
14. 14 Thank you.