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Product thinking with JTBD

Coby Chapple
July 12, 2017
Design
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140

Product thinking with JTBD

Quick introduction to the JTBD (Jobs to be done) framework. Presented at Makers Academy, London, on July 12, 2017.

Coby Chapple

July 12, 2017
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Transcript

  1. JTBD
    JOBS TO BE DONE

    View Slide

  2. What is it for?

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  3. This matters. A lot.

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  4. Milkshakes.

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  5. JTBD Timeline

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  6. View Slide

  7. JTBD Forces

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  8. View Slide

  9. Competing for
    the JTBD

    View Slide

  10. View Slide

  11. What about
    Personas?

    View Slide

  12. View Slide

  13. What about
    User Stories?

    View Slide

  14. User Stories

    View Slide

  15. Job Stories

    View Slide

  16. What is it for?

    View Slide

  17. What was this for?

    View Slide

  18. Thank you.
    — @cobyism

    View Slide