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Product thinking with JTBD

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Avatar for Coby Chapple Coby Chapple
July 12, 2017
Design
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Product thinking with JTBD

Quick introduction to the JTBD (Jobs to be done) framework. Presented at Makers Academy, London, on July 12, 2017.

Avatar for Coby Chapple

Coby Chapple

July 12, 2017
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Transcript

  1. JTBD JOBS TO BE DONE

  2. What is it for?

  3. This matters. A lot.

  4. Milkshakes.

  5. JTBD Timeline

  6. None

  7. JTBD Forces

  8. None

  9. Competing for the JTBD

  10. None

  11. What about Personas?

  12. None

  13. What about User Stories?

  14. User Stories

  15. Job Stories

  16. What is it for?

  17. What was this for?

  18. Thank you. — @cobyism