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Product thinking with JTBD

Product thinking with JTBD

Quick introduction to the JTBD (Jobs to be done) framework. Presented at Makers Academy, London, on July 12, 2017.

Coby Chapple

July 12, 2017
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  1. JTBD
    JOBS TO BE DONE

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  2. What is it for?

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  3. This matters. A lot.

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  4. Milkshakes.

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  5. JTBD Timeline

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  7. JTBD Forces

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  9. Competing for
    the JTBD

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  11. What about
    Personas?

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  13. What about
    User Stories?

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  14. User Stories

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  15. Job Stories

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  16. What is it for?

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  17. What was this for?

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  18. Thank you.
    — @cobyism

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