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Ref Utd New Mobile UI

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for craigsnowden craigsnowden
April 15, 2012
Design
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Ref Utd New Mobile UI

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craigsnowden

April 15, 2012
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Transcript

  1. A New Mobile UI

  2. Becoming illiterate The Scale of Literacy Swahili French English

  3. LESS TEXT Less intimidating for semi-literate users Less code =

    Less data

  4. LESS TEXT Less intimidating for semi-literate users Less code =

    Less data

  5. LESS TEXT Less intimidating for semi-literate users Less code =

    Less data

  6. LESS TEXT Less intimidating for semi-literate users Less code =

    Less data

  7. LESS TEXT Less intimidating for semi-literate users Less code =

    Less data

  8. Less text means more opportunity to style

  9. ...but style is limited on WAP devices

  10. Do we wait for smartphones?

  11. (These aren’t just mockups)