Snowflake Summit Wrapup at Digital Sundai

I was invited at the Digital Sundai Clubhouse last July 4.

"At the Clubhouse we collaborate in Spaces Keizersgracht on AI, Advanced Analytcs, Data & MLOps to share experiences, extend knowledge and strengthen our networks. The ultimate goal is to strengthen our joint capability to delight our clients with better propositions and state-of-the-art projects."

I had the privilege to share some of the newest features of the Snowflake AI Data Cloud as presented at the last Snowflake Summit in San Francisco.

Transcript

1. Snowflake Summit Wrapup What's New Deck July 2025
2. Curaçao​ France​ Ivory Coast​ Kingdom of Saudi-Arabia​ Morocco​ ​ Nigeria​ ​ Qatar​ ​ Romania Suriname The Netherlands​ ​ United Arab Emirates​ ​ And more to come...​ ​ Become Data-Driven & Un-lock your future Cloud Repatriation Services Business Intelligence Experts BI Expert Team as a Service Competitive Intelligence Solutions AI Solutions & AI Road- mapping
3. MEMBER SINCE 2018 AMSTERDAM Chapter Lead Snowflake Usergroup Netherlands
4. I want to have a future-proof data architecture I want to get better economics I want to govern all data I want to integrate all types of data I want to deliver more business impact I want to get faster insights I want to leverage AI with our data I want to accelerate business growth with AI agents
5. Easy Managed platform that adapts to your business and teams Connected Join, share and leverage data in a friction free ecosystem Trusted Interoperability of data, across clouds, with universal governance at scale
6. (GA) © 2025 Snowflake Inc. All Rights Reserved (GA) (GA) (GA) (GA) (GA) (GA) (GA for Iceberg tables) (GA) (GA) (PuPr Soon) (GA) (AWS, Azure) (GA) (PrPr) (PuPr) (GA) (GA Soon) (PrPr) (GA Soon) EASY EFFICIENT TRUSTED: DATA INGESTION OPEN LAKEHOUSE DATA TRANSFORMATION SCALABLE, FLEXIBLE MACHINE LEARNING UNSTRUCTURED DATA ANALYTICS BETTER DEVELOPER EXPERIENCE LLMS AND CONVERSATIONAL APPS DATA TYPES MIGRATIONS REMOVING BARRIERS TO AI • • • • • • • • • • • • • • • • • • • Standard Warehouse Gen2 Adaptive Compute (PrPr) SPCS in GCP (PuPr) SPCS Async Job Execution SPCS Observability (PuPr) CoPilot InLine (PuPr) Cortex AI SQL (PuPr) Native Semantic Views (PrPr) Enhanced QAS (GA) Provisioned Throughput (PuPr) Synthetic Data Generation (GA) AI Observability (PuPr) LLM Evaluations (PuPr) SnowPipe Observability (GA) Enhanced Private Link support Leaked Password Protection Sensitive Data Monitoring Copilot model level RBAC Schema-level replication • • • • • • dbtProjects (PuPr soon) JSON schema for COMPLETE Structured Output (GA) Lower Target Lag (15s) Dynamic Tables (PrPr) Snowflake Openflow (BYOC GA AWS, SPCS in PrPr) Snowpipe Streaming’s high-performance (PrPr) Triggered Tasks for Directory Tables & Data Shares • • • • • • Merge onRead (Externally Managed PuPr) Delta Direct Support (GA) SSO/SAML (GA) Private Link OpenCatalog Catalog Linked Databases Externally Managed Iceberg Table Writes (PrPr) Structured Types for native tables • • • • • • • • • • • DataScience Agent Distributed ML APIs ML Jobs (PuPr) Model Serving SPCS Claude 3.7 Sonnet OpenAI GPT-4.1 Snowflake Intelligence Cortex Agents Document AI - TableExtraction (PuPr) Openflow connectors • • • Terraform Provider(GA) File-Based Workspaces (PuPr) Notebooks Container Runtime on Azure & Azure Private Link (GA) Notebooks st.secrets support for Warehouse & Container Runtimes • • • • • • • • Native XML support (GA) Size Limit Increase for native & Iceberg Tables Cortex Knowledge Extensions (GA Soon) Agentic Snowflake Native Apps on Snowflake Marketplace Egress Cost Optimizer (GA) Organizational Profiles Tags in Standard Edition (GA) • • • Snowflake Migration Hub (GA) Migration Assistant (GA) End-To-End SnowConvert for SQL Server and Redshift PLATFORM DATA ENGINEERING AI ANALYTICS APPLICATIONS & COLLABORATION WATCH THE KEYNOTES HERE FEATURES AT A GLANCE
7. PLATFORM What's New?
8. PLATFORM Gen2 Warehouses "Increased Scale & Speed" Boost memory capacity and memory bandwidth Enhanced delete, update, merge and table scan operations More expensive but enhanced performance you need 25% perf gain to meet the 35% increased expense Increased bandwidth up to 50 gpbs so you get more done, faster
9. Adaptive Warehouses Dynamically adjust compute resources based on demand Automate scaling of size and concurrency settings Multi-cluster configurations can increase cluster count to 300 on some sizes Consistent Performance is maintained even under high concurrency loads Cost Optimization uses resources only when needed "Simplified warehouse management" PLATFORM
10. Horizon Catalog "Breakdown silos" PLATFORM Discovery of content is seamless regardless of format or location Secure Collaboration without having to move data when integrating with clients and suppliers Robust Identity Managmeent including auto-classification for sensitive data detection, granular authorization policies and Data Quality monitoring and Data Lineage Visulization
11. DATA ENGINEERING What's New?
12. DATA ENGINEERING Managed, extensible platform simplifies data integration across sources and formats Built on Apache Nifi to provide robust data flow capabilities using a wide range of processors and controllers Unstructured data or structured data flows for ETL workloads Snowflake OpenFlow "Unified data integration at scale"
13. DATA ENGINEERING dbt Projects on Snowflake "Run dbt natively on Snowflake" Create, edit and schedule git repository projects with git integration in the Workspaces UI Authentication does not require a service account or private link Observability panel to view dag runs and drill thru layers of executions down to the logs Jinja support allows you to execute an individual test in the same editor where you create the .SQL files
14. DATA ENGINEERING Snowflake Workspaces "One-stop shop for all code editing and Collaboration" File-based modern development environment for authoring, organizing, and running Snowflake code artifacts, using familiar IDE and source control conventions
15. ANALYTICS What's New?
16. A free, AI-powered migration solution to move your complete data ecosystem to Snowflake—from data warehouses to ETL and BI. ANALYTICS SnowConvert AI
17. ANALYTICS AISQL "Join on an AI Prompt to return results on-row" Filter or Agg on the join or where clause Extract from unstructured data World class optimizations such as using small sample models to reduce compute estimations AI Inference Service will run map reduce so is cheaper than synthesizing yourself row by row
18. ANALYTICS Semantic Views "Join on an AI Prompt to return results on-row" Schema-level object created in a database Define metrics in models along with their relationships Semantic Model Dev UI to select tables, columns and auto-generate descriptions Cortex Analyst Semantic View Generator is a wizard to guide the creation process for models
19. AI What's New?
20. AI Cortex Agents "Orchestration across both structured and unstructured data sources to deliver insights." Combines LLMs, SQL and search in one orchestration layer Enables production-grade agents with governance Can be embedded into apps or used via APIs
21. Agentic experience that simplifies development Business users can converse in natural language Data insights can combine results from the data sources you select to connect to, such as Associated Press, USA Today, etc. from Snowflake Marketplace Individual security is applied across data Configure agent to perform tasks such as triggering workflows, updating data or sending notifications Results display as textual related facts and charts AI Snowflake Intelligence "A natural language interface that lets business users query structured and unstructured data with governed insights"
22. APPLICATIONS & COLLABORATION What's New?
23. APPLICATIONS & COLLABORATION Agentic Applications "Expansive ecosystem of data and agentic AI-ready products" Agentic Native Apps are interoperable agentic building blocks to automate tasks and interact with data in Cortex AI Marketplace provides agentic apps and data products Cortex Knowledge Extensions enrich apps and agents with proprietary unstructured data from third-party providers
24. APPLICATIONS & COLLABORATION Cortex Knowledge Extensions "Contextualize responses with the latest industry knowledge & insights" Remove commercial and integration barriers to Agentic AI Raise the bar on Snowflake Native App security and intelligence Discover and share more open and AI ready data products
25. Snowflake Data Superhero and Chapter Lead for the Dutch Snowflake User Group. Consulting Partner at Bravinci. Online also known as; DaAnalytics