CMC – Visuele communicatie

Content Marketing Café – Visuele communicatie

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1. 1 Data Visualiza+on & Storytelling Daan Bakboord – Quistor We make your business intelligent
2. 2 Quistor: Your JD Edwards Partner of Choice Customers Worldwide 150+ JD Edwards Cloud SoluEons Business Intelligence Mobile SoluEons Custom Development & IntegraEon 10 Years In Business Value Proposi+ons Managed Services 24 7 3+2 Delivery Centres 170 Employees 10 European Offices 35y Average Age Oracle PlaEnum Partner 1000+ years JD Edwards experience
3. 3 Who am I? hSp://blog.daanalyEcs.nl hSps://twiSer.com/daanbakboord hSps://nl.linkedin.com/in/daanbakboord Daan Bakboord •  Managing Consultant Oracle Business AnlyEcs at Quistor InternaEonal –  Oracle BI EE (OBIEE) –  Oracle BI ApplicaEons (OBIA) –  Oracle BI Cloud Services (BICS) •  InformaEon Architecture –  TOGAF –  Archimate
4. 4 Data VisualizaEon & Storytelling •  Business AnalyEcs in general –  Data VisualizaEon –  Storytelling •  Oracle Business AnalyEcs in specific –  Oracle Cloud AnalyEcs •  Visual Analyzer
5. 5 Stay ahead of the CompeEEon Differen+ate Change Improve Innovate Invest
6. 6 Come into AcEon Make a Desicion
7. 7 Trust your “Gut Feeling”
8. 8 NEVER IGNORE A GUT FEELING, BUT NEVER BELIEVE THAT IT’S ENOUGH Robert Heller
9. 9 Gut Feeling or a Business Intelligence System?
10. 10 We are in the InformaEon Age We Generate and Collect losts of Data. Why not use this data to support our deciscion making process? –  Use VisualizaEons –  Combine Data sets –  Get answers on any device
11. 11 Business AnalyEcs – OperaEonal ReporEng – “Monitoring” Drive towards Innova;on with Opera+onal Repor+ng Represents the Current state of the different areas of your business. (Real-;me) Opera;onal Informa;on to support their Daily work.
12. 12 Business AnalyEcs – Strategic AnalyEcs – “OpEmizaEon” Drive towards Innova;on with Opera+onal Repor+ng Represents the Current state of the different areas of your business. (Real-;me) Opera;onal Informa;on to support their Daily work. Strategic Analy+cs Represents the state of the business as a whole. Historical, Trending, Predic;ve and Benchmarking AnalyEcs
13. 13 Business AnalyEcs – Visual Discovery – “InnovaEon” Drive towards Innova;on with Opera+onal Repor+ng Represents the current state of the different areas of your business. (Real-;me) Opera;onal Informa;on to support their daily work. Strategic Analy+cs Represents the state of the business as a whole. Historical, trending, predic;ve and benchmarking AnalyEcs Visual Discovery IdenEfy PaEerns and Opportuni;es for Innova;on.
14. 14 TradiEonal BI versus Data Discovery
15. 15 Data Discovery
16. 16 Business AnalyEcs to get insights from Data Business Data Ac+on Business AnalyEcs; Make Informed Decisions with Timely, Data-Driven Answers to Business Ques+ons.
17. 17 Which is More Clear? Case: Analyze the Sales figures from the Fitness and Sports business and see how they can apply to the Electronics Business
18. 18 Oracle Data VisualizaEon - Self Service and Visual Data Discovery Guidance Through Exploratory Analysis Visual Grammar •  Apply Visual Grammar to data selecEons made by users •  Update visualizaEon based on data selecEon Keyword Search •  AutomaEc indexing of all relevant arEfacts for Keyword Search •  Update visualizaEon based on selected search PaPern Brushing •  Highlight CorrelaEons between visualizaEons for PaSern Brushing Visual Data Discovery Visual Analyzer
19. 19 Oracle Visual Analyzer in AcEon – Excel Spreadsheet Drive change by converEng Data into Insight: •  Capture Data •  Understand the Data •  Process the Data •  Visualize the Data •  Share the Insights
20. 20 Visual Analyzer in AcEon – ScaSer Chart 2nd highest units, low margin (cheap product) Top Units & Revenue
21. 21 Visual Analyzer in AcEon – ScaSer Chart – Add Size (Discount) Discount seems to be driving change.
22. 22 Visual Analyzer in AcEon – ScaSer Chart – Add Color (Brand) Fit4Ac+on & FitQuip are our top brands Low sellers from top brands. Time to freshen the porZolio?
23. 23 Visual Analyzer in AcEon – ScaSer Chart – Add Shape (Channel) Most revenue comes from in-Store sales
24. 24 Visual Analyzer in AcEon – Add Datasource (SampleApp) What is driving the Sports and Fitness business? Add SpampeApp Datasource to include informaEon about eg. Time, Place and Customers.
25. 25 Visual Analyzer in AcEon – Horizontal Stack Bar – Add Customer Segment Babyboomers contribute the least to the business. Opportunity to grow? Babyboomers contribute the least to the business. Opportunity to grow?
26. 26 Visual Analyzer in AcEon – Line Graph – Month and Revenue Sports & Fitness has overtaken Electronics. What happened? New Data set available? Marke+ng?
27. 27 Visual AnalyEcs – “See the Signals” Visual Story Data Combine Visualiza+ons with correct Data and a good Story. Our Brains are beSer suited to process Images Turn complex data sets into Easy to Digest and supporEng insights IdenEfy interesEng PaEerns and Opportuni;es and previously unknown trends “See the Signals” on any device (Desktop, mobile and tablet) Share a story with your colleagues
28. 28 Call to AcEon •  Curious what the Oracle Data VisualizaEon can offer you? –  We can setup a Proof of Concept •  Your requirements •  Your data •  Do you want to do more with data relevant to you? –  Why not discuss your Big Data Use Case? –  Let us help you with a Proof of Value •  Is the Oracle Business AnalyEcs offering sEll a bit unclear? –  We can demisEfy the offering for you
29. 29 QuesEons?
30. 30 Let’s get SOCIAL
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