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CMC – Visuele communicatie

Daan Bakboord
September 30, 2016

CMC – Visuele communicatie

Content Marketing Café – Visuele communicatie

Daan Bakboord

September 30, 2016
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  1. 1
    Data Visualiza+on & Storytelling
    Daan Bakboord – Quistor
    We make your business intelligent

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  2. 2
    Quistor: Your JD Edwards Partner of Choice
    Customers
    Worldwide
    150+
    JD Edwards Cloud
    SoluEons
    Business
    Intelligence
    Mobile
    SoluEons
    Custom
    Development &
    IntegraEon
    10 Years
    In Business
    Value Proposi+ons
    Managed
    Services
    24
    7
    3+2 Delivery Centres
    170 Employees
    10 European Offices
    35y Average Age
    Oracle PlaEnum Partner
    1000+ years JD Edwards
    experience

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  3. 3
    Who am I?
    hSp://blog.daanalyEcs.nl
    hSps://twiSer.com/daanbakboord
    hSps://nl.linkedin.com/in/daanbakboord
    Daan Bakboord
    •  Managing Consultant Oracle Business AnlyEcs at Quistor InternaEonal
    –  Oracle BI EE (OBIEE)
    –  Oracle BI ApplicaEons (OBIA)
    –  Oracle BI Cloud Services (BICS)
    •  InformaEon Architecture
    –  TOGAF
    –  Archimate

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  4. 4
    Data VisualizaEon & Storytelling
    •  Business AnalyEcs in general
    –  Data VisualizaEon
    –  Storytelling
    •  Oracle Business AnalyEcs in specific
    –  Oracle Cloud AnalyEcs
    •  Visual Analyzer

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  5. 5
    Stay ahead of the CompeEEon
    Differen+ate
    Change
    Improve
    Innovate
    Invest

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  6. 6
    Come into AcEon
    Make a Desicion

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  7. 7
    Trust your “Gut Feeling”

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  8. 8
    NEVER IGNORE A GUT
    FEELING, BUT NEVER
    BELIEVE THAT IT’S ENOUGH
    Robert Heller

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  9. 9
    Gut Feeling or a Business Intelligence System?

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  10. 10
    We are in the InformaEon Age
    We Generate and Collect losts of Data.
    Why not use this data to support our
    deciscion making process?
    –  Use VisualizaEons
    –  Combine Data sets
    –  Get answers on any device

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  11. 11
    Business AnalyEcs – OperaEonal ReporEng – “Monitoring”
    Drive towards Innova;on with
    Opera+onal Repor+ng
    Represents the Current state of the different areas of
    your business. (Real-;me) Opera;onal Informa;on to
    support their Daily work.

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  12. 12
    Business AnalyEcs – Strategic AnalyEcs – “OpEmizaEon”
    Drive towards Innova;on with
    Opera+onal Repor+ng
    Represents the Current state of the different areas of
    your business. (Real-;me) Opera;onal Informa;on to
    support their Daily work.
    Strategic Analy+cs
    Represents the state of the business as a whole.
    Historical, Trending, Predic;ve and Benchmarking
    AnalyEcs

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  13. 13
    Business AnalyEcs – Visual Discovery – “InnovaEon”
    Drive towards Innova;on with
    Opera+onal Repor+ng
    Represents the current state of the different areas of
    your business. (Real-;me) Opera;onal Informa;on to
    support their daily work.
    Strategic Analy+cs
    Represents the state of the business as a whole.
    Historical, trending, predic;ve and benchmarking
    AnalyEcs
    Visual Discovery
    IdenEfy PaEerns and Opportuni;es for Innova;on.

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  14. 14
    TradiEonal BI versus Data Discovery

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  15. 15
    Data Discovery

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  16. 16
    Business AnalyEcs to get insights from Data
    Business Data Ac+on
    Business AnalyEcs; Make Informed Decisions with Timely, Data-Driven
    Answers to Business Ques+ons.

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  17. 17
    Which is More Clear?
    Case: Analyze the Sales figures from the Fitness and
    Sports business and see how they can apply to the
    Electronics Business

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  18. 18
    Oracle Data VisualizaEon - Self Service and Visual Data Discovery
    Guidance Through Exploratory Analysis
    Visual Grammar
    •  Apply Visual Grammar to data selecEons made by users
    •  Update visualizaEon based on data selecEon
    Keyword Search
    •  AutomaEc indexing of all relevant arEfacts for Keyword Search
    •  Update visualizaEon based on selected search
    PaPern Brushing
    •  Highlight CorrelaEons between visualizaEons for PaSern Brushing
    Visual Data Discovery
    Visual Analyzer

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  19. 19
    Oracle Visual Analyzer in AcEon – Excel Spreadsheet
    Drive change by converEng
    Data into Insight:
    •  Capture Data
    •  Understand the Data
    •  Process the Data
    •  Visualize the Data
    •  Share the Insights

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  20. 20
    Visual Analyzer in AcEon – ScaSer Chart
    2nd highest units, low
    margin (cheap product)
    Top Units & Revenue

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  21. 21
    Visual Analyzer in AcEon – ScaSer Chart – Add Size (Discount)
    Discount seems to be
    driving change.

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  22. 22
    Visual Analyzer in AcEon – ScaSer Chart – Add Color (Brand)
    Fit4Ac+on & FitQuip
    are our top brands
    Low sellers from top
    brands. Time to freshen
    the porZolio?

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  23. 23
    Visual Analyzer in AcEon – ScaSer Chart – Add Shape (Channel)
    Most revenue comes
    from in-Store sales

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  24. 24
    Visual Analyzer in AcEon – Add Datasource (SampleApp)
    What is driving the Sports and Fitness business?
    Add SpampeApp Datasource to include informaEon
    about eg. Time, Place and Customers.

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  25. 25
    Visual Analyzer in AcEon – Horizontal Stack Bar – Add Customer Segment
    Babyboomers contribute
    the least to the business.
    Opportunity to grow?
    Babyboomers contribute
    the least to the business.
    Opportunity to grow?

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  26. 26
    Visual Analyzer in AcEon – Line Graph – Month and Revenue
    Sports & Fitness has
    overtaken Electronics. What
    happened? New Data set
    available? Marke+ng?

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  27. 27
    Visual AnalyEcs – “See the Signals”
    Visual
    Story
    Data
    Combine Visualiza+ons with correct Data
    and a good Story.
    Our Brains are beSer suited to process Images
    Turn complex data sets into Easy to Digest and
    supporEng insights
    IdenEfy interesEng PaEerns and Opportuni;es
    and previously unknown trends
    “See the Signals” on any device (Desktop, mobile
    and tablet)
    Share a story with your colleagues

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  28. 28
    Call to AcEon
    •  Curious what the Oracle Data VisualizaEon can offer you?
    –  We can setup a Proof of Concept
    •  Your requirements
    •  Your data
    •  Do you want to do more with data relevant to you?
    –  Why not discuss your Big Data Use Case?
    –  Let us help you with a Proof of Value
    •  Is the Oracle Business AnalyEcs offering sEll a bit unclear?
    –  We can demisEfy the offering for you

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  29. 30
    Let’s get SOCIAL

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  30. 31
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