The five roles businesses will need to hire or restructure for to be successful in 2021, including a culture community manager and yes Project (not Product) Managers
The 5 Essential Roles
We all know how challenging 2020 is
2021 will be the year many business
have to scrap, others will just survive but
the smart and future seeing companies
Here are the 5 roles organisations will
need to hire or restructure to be
1. Culture Community Manager
Why? A dedicated culture community manager
understands the importance of culture,
understands the importance of keeping a
positive beat within the business. High trust role.
Offers a way to bring business decisions closer
to culture and communicate these and brings
people closer to the numbers and explain
people + performance.
Connects leadership with what is happening
within the organisation.
2. Retention Marketer
Why? Understands broader Marketing channels,
segmentation, the importance of keeping and
engaging an audience.
This is a specialist role and has to play well with
Generalists and Specialists, alongside managing
Must understand Product and Product cycles, this
could be Growth Marketer but rare to keep them in
retention. Essential in turning old customers in
repeat and re-engage vs re-acquire.
3. Project Manager
Why? Projects are slipping, projects and campaigns
rarely hit the target date outside huge businesses
and project management is a skill that lost it’s
popularity alongside having more agile processes,
with all this in mind Project Management not Product
Management is required inside many businesses.
High quality project managers are priceless and
have to keep businesses on track with important
projects and releases for 2021 .
4. Growth Specialist
Why? Growth will be essential more than ever, in 2021
Growth will be vital part of ensuring businesses stay open
and can offer improved products for their customers.
Growth is often bundled with Performance Marketing or
It is important to note that this role should be a Growth
specialist who can blend these areas together, come up a
dedicated roadmap of prioritised work and the impact it
will have, alongside a focus on delivery.
Test, learn, iterate can be taken on by many departments
however having one dedicated person or small team will
help the right businesses to go from scrapping to thriving
5. Innovation Specialist
Why? Many organisation have had to reduce down their
teams and the reduce headcount will limit the number of
innovation projects that the teams will be able to create
The Innovation specialist must have experience in
delivering in small teams and cross functionally,
alongside having the political clout to make sure these
projects happen vs just tweaking exciting and
underperforming products or campaigns.
“Have too many things to do”
“Have too many meetings”
Suﬀering from bad communication
All leading to bad company culture
Focus is on a mission to ﬁx the broken
world of work.
+Thank You From Focus
The world of work has lost its focus!
Focus was created to cut through the noise, cut through confusion and
ensure businesses focus on developing their organisations and
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