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The Essential Roles For Your Business in 2021

dannydenhard
September 16, 2020

The Essential Roles For Your Business in 2021

The five roles businesses will need to hire or restructure for to be successful in 2021, including a culture community manager and yes Project (not Product) Managers

dannydenhard

September 16, 2020
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  1. The 5 Essential Roles
    for 2021
    September 2020
    Danny Denhard

    View Slide

  2. We all know how challenging 2020 is
    and was.
    2021 will be the year many business
    have to scrap, others will just survive but
    the smart and future seeing companies
    will thrive.
    Here are the 5 roles organisations will
    need to hire or restructure to be
    successful.

    View Slide

  3. 1. Culture Community Manager
    Why? A dedicated culture community manager
    understands the importance of culture,
    understands the importance of keeping a
    positive beat within the business. High trust role.
    Offers a way to bring business decisions closer
    to culture and communicate these and brings
    people closer to the numbers and explain
    people + performance.
    Connects leadership with what is happening
    within the organisation.

    View Slide

  4. 2. Retention Marketer
    Why? Understands broader Marketing channels,
    segmentation, the importance of keeping and
    engaging an audience.
    This is a specialist role and has to play well with
    Generalists and Specialists, alongside managing
    stakeholders well.
    Must understand Product and Product cycles, this
    could be Growth Marketer but rare to keep them in
    retention. Essential in turning old customers in
    repeat and re-engage vs re-acquire.

    View Slide

  5. 3. Project Manager
    Why? Projects are slipping, projects and campaigns
    rarely hit the target date outside huge businesses
    and project management is a skill that lost it’s
    popularity alongside having more agile processes,
    with all this in mind Project Management not Product
    Management is required inside many businesses.
    High quality project managers are priceless and
    have to keep businesses on track with important
    projects and releases for 2021 .

    View Slide

  6. 4. Growth Specialist
    Why? Growth will be essential more than ever, in 2021
    Growth will be vital part of ensuring businesses stay open
    and can offer improved products for their customers.
    Growth is often bundled with Performance Marketing or
    Product.
    It is important to note that this role should be a Growth
    specialist who can blend these areas together, come up a
    dedicated roadmap of prioritised work and the impact it
    will have, alongside a focus on delivery.
    Test, learn, iterate can be taken on by many departments
    however having one dedicated person or small team will
    help the right businesses to go from scrapping to thriving
    in 2021.

    View Slide

  7. 5. Innovation Specialist
    Why? Many organisation have had to reduce down their
    teams and the reduce headcount will limit the number of
    innovation projects that the teams will be able to create
    and deliver.
    The Innovation specialist must have experience in
    delivering in small teams and cross functionally,
    alongside having the political clout to make sure these
    projects happen vs just tweaking exciting and
    underperforming products or campaigns.

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  8. Businesses are:
    “Too busy”
    “Have too many things to do”
    “Have too many meetings”
    Suffering from bad communication
    All leading to bad company culture
    Focus is on a mission to fix the broken
    world of work.

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  9. 9
    +Thank You From Focus
    DANNY DENHARD
    The world of work has lost its focus!
    Focus was created to cut through the noise, cut through confusion and
    ensure businesses focus on developing their organisations and
    performance.
    FOUNDER
    E: [email protected]
    W: WWW.FOCUS.BUSINESS/MANIFESTO
    M: ANONYMOUS HELPLINE: +447480064060

    View Slide