The Essential Roles For Your Business in 2021

The five roles businesses will need to hire or restructure for to be successful in 2021, including a culture community manager and yes Project (not Product) Managers

Transcript

1. The 5 Essential Roles
   for 2021
   September 2020
   Danny Denhard
   

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2. We all know how challenging 2020 is
   and was.
   2021 will be the year many business
   have to scrap, others will just survive but
   the smart and future seeing companies
   will thrive.
   Here are the 5 roles organisations will
   need to hire or restructure to be
   successful.
   

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3. 1. Culture Community Manager
   Why? A dedicated culture community manager
   understands the importance of culture,
   understands the importance of keeping a
   positive beat within the business. High trust role.
   Offers a way to bring business decisions closer
   to culture and communicate these and brings
   people closer to the numbers and explain
   people + performance.
   Connects leadership with what is happening
   within the organisation.
   

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4. 2. Retention Marketer
   Why? Understands broader Marketing channels,
   segmentation, the importance of keeping and
   engaging an audience.
   This is a specialist role and has to play well with
   Generalists and Specialists, alongside managing
   stakeholders well.
   Must understand Product and Product cycles, this
   could be Growth Marketer but rare to keep them in
   retention. Essential in turning old customers in
   repeat and re-engage vs re-acquire.
   

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5. 3. Project Manager
   Why? Projects are slipping, projects and campaigns
   rarely hit the target date outside huge businesses
   and project management is a skill that lost it’s
   popularity alongside having more agile processes,
   with all this in mind Project Management not Product
   Management is required inside many businesses.
   High quality project managers are priceless and
   have to keep businesses on track with important
   projects and releases for 2021 .
   

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6. 4. Growth Specialist
   Why? Growth will be essential more than ever, in 2021
   Growth will be vital part of ensuring businesses stay open
   and can offer improved products for their customers.
   Growth is often bundled with Performance Marketing or
   Product.
   It is important to note that this role should be a Growth
   specialist who can blend these areas together, come up a
   dedicated roadmap of prioritised work and the impact it
   will have, alongside a focus on delivery.
   Test, learn, iterate can be taken on by many departments
   however having one dedicated person or small team will
   help the right businesses to go from scrapping to thriving
   in 2021.
   

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7. 5. Innovation Specialist
   Why? Many organisation have had to reduce down their
   teams and the reduce headcount will limit the number of
   innovation projects that the teams will be able to create
   and deliver.
   The Innovation specialist must have experience in
   delivering in small teams and cross functionally,
   alongside having the political clout to make sure these
   projects happen vs just tweaking exciting and
   underperforming products or campaigns.
   

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8. Businesses are:
   “Too busy”
   “Have too many things to do”
   “Have too many meetings”
   Suffering from bad communication
   All leading to bad company culture
   Focus is on a mission to fix the broken
   world of work.
   

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9. 9
   +Thank You From Focus
   DANNY DENHARD
   The world of work has lost its focus!
   Focus was created to cut through the noise, cut through confusion and
   ensure businesses focus on developing their organisations and
   performance.
   FOUNDER
   E: DANNY@FOCUS.BUSINESS
   W: WWW.FOCUS.BUSINESS/MANIFESTO
   M: ANONYMOUS HELPLINE: +447480064060
   

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