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Colour Psychology & Web Design

Avatar for Darko Arnautovic Darko Arnautovic
November 10, 2016
Education
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Colour Psychology & Web Design

My talk from UX South Africa in Cape Town.

Avatar for Darko Arnautovic

Darko Arnautovic

November 10, 2016
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Transcript

  1. Colour Psychology & Web Design Relaxed. Efficient. Beautiful.

  2. Oh Hi!

  3. None

  4. ALL COLOURS ARE THE FRIENDS OF THEIR NEIGHBOURS AND THE

    LOVERS OF THEIR OPPOSITES.

  5. The Science of Colour The Psychology of Colour The Resonance

    of Colour

  6. The Science of Colour

  7. Isaac Newton • Binomial Theorem • Reflecting Telescope • Calculus

    • Laws of Motion • Gravity

  8. Newton’s Theory of Light

  9. None
  10. None
  11. None

  12. Newton’s Theory Light Alone Was Responsible For Colour Conceptual Arrangement

    of Colours

  13. Johann Goethe • Author • Poet • Diplomat • Philosopher

    • Botanist

  14. Goethe’s Theory of Colour

  15. WHAT WE SEE OF AN OBJECT DEPENDS ON THE OBJECT,

    THE LIGHTING & OUR PERCEPTION.
  16. None

  17. Goethe’s Theory Opponent Colour Theory Colours As a Sensation Effects

    of Light & Darkness On the Eye

  18. What is Colour?

  19. 1.Hue 2.Value 3.Chroma

  20. 1.Hue http://www.nickkolenda.com/color-psychology/

  21. 2. Value http://www.nickkolenda.com/color-psychology/

  22. 3. Chroma http://www.nickkolenda.com/color-psychology/

  23. The Psychology of Colour

  24. COLOUR PSYCHOLOGY IS THE STUDY OF HUES AS A DETERMINANT

    OF HUMAN BEHAVIOUR.

  25. Crash Test Dummies

  26. Stress or anxiety may accelerate a person's internal clock which

    results in a perception of time passing slowly. People typically want an unpleasant situation to end as soon as possible, and the anticipation of this desired goal makes it seem that time is dragging.

  27. Dummies Have Feelings!

  28. None

  29. http://www.nickkolenda.com/color-psychology/

  30. http://www.nickkolenda.com/color-psychology/

  31. http://www.nickkolenda.com/color-psychology/

  32. http://www.nickkolenda.com/color-psychology/

  33. Proof of Concept

  34. http://paulhebertdesigns.com/web_colors/

  35. http://paulhebertdesigns.com/web_colors/

  36. http://paulhebertdesigns.com/web_colors/

  37. None
  38. None
  39. None
  40. None
  41. None
  42. None

  43. Where to Start?

  44. None
  45. None
  46. None
  47. None
  48. None
  49. None

  50. http://www.nickkolenda.com/color-psychology/

  51. http://www.nickkolenda.com/color-psychology/

  52. None

  53. Girls Like Blue, Too!

  54. http://www.nickkolenda.com/color-psychology/

  55. http://www.joehallock.com/edu/COM498/preferences.html

  56. http://www.joehallock.com/edu/COM498/preferences.html

  57. http://www.joehallock.com/edu/COM498/preferences.html

  58. http://www.joehallock.com/edu/COM498/preferences.html

  59. http://www.joehallock.com/edu/COM498/preferences.html

  60. http://www.joehallock.com/edu/COM498/preferences.html

  61. http://www.joehallock.com/edu/COM498/preferences.html

  62. http://www.joehallock.com/edu/COM498/preferences.html

  63. The Resonance of Colour

  64. None

  65. Brown Ferrari

  66. http://www.nickkolenda.com/color-psychology/

  67. Joe Hallock Nick Kolenda Paul Hebert

  68. Thanks.