Colour Psychology & Web Design

Colour Psychology & Web Design Relaxed. Efficient. Beautiful.

Oh Hi!

ALL COLOURS ARE THE FRIENDS OF THEIR NEIGHBOURS AND THE
LOVERS OF THEIR OPPOSITES.

The Science of Colour The Psychology of Colour The Resonance
of Colour

The Science of Colour

Isaac Newton • Binomial Theorem • Reflecting Telescope • Calculus
• Laws of Motion • Gravity

Newton’s Theory of Light

Newton’s Theory Light Alone Was Responsible For Colour Conceptual Arrangement
of Colours

Johann Goethe • Author • Poet • Diplomat • Philosopher
• Botanist

Goethe’s Theory of Colour

WHAT WE SEE OF AN OBJECT DEPENDS ON THE OBJECT,
THE LIGHTING & OUR PERCEPTION.

Goethe’s Theory Opponent Colour Theory Colours As a Sensation Effects
of Light & Darkness On the Eye

What is Colour?

1.Hue 2.Value 3.Chroma

1.Hue http://www.nickkolenda.com/color-psychology/

2. Value http://www.nickkolenda.com/color-psychology/

3. Chroma http://www.nickkolenda.com/color-psychology/

The Psychology of Colour

COLOUR PSYCHOLOGY IS THE STUDY OF HUES AS A DETERMINANT
OF HUMAN BEHAVIOUR.

Crash Test Dummies

Stress or anxiety may accelerate a person's internal clock which
results in a perception of time passing slowly. People typically want an unpleasant situation to end as soon as possible, and the anticipation of this desired goal makes it seem that time is dragging.

Dummies Have Feelings!

http://www.nickkolenda.com/color-psychology/

Proof of Concept

http://paulhebertdesigns.com/web_colors/

Where to Start?

Girls Like Blue, Too!

http://www.joehallock.com/edu/COM498/preferences.html

The Resonance of Colour

Brown Ferrari

Joe Hallock Nick Kolenda Paul Hebert

Thanks.

Colour Psychology & Web Design

Colour Psychology & Web Design

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