HoneyShare

Indian Market Landscape

Transcript

4. Of the current digital advertisement market, search and display contribute the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent, as per the study.
7. Mobile is fast emerging as a dominant access point. In 2015, out of the 33 crore Indians who access the internet, mobile-based access alone contributes to 41 % traffic, while mobile- and PC-based traffic would be the rest.
12. Presence User Recruitment Advertiser Interest
13. • Product Brochure • Media Kit with Latest Product Release • Digital Media Engagement • KOL Engagement • Mobile Compatible Website • FB, Twitter, Instagram Engagement • Engage popular students in schools • Engage Key opinion leaders • Engage Bloggers • Partner with E- commerce platforms • PR exercise to garner awareness and drive downloads • Mentions on online portals through PR activity • Presentation to media agencies as specified in pg 8. • Presentation to Brands including those mentioned in pg 9 alongside advertising agencies and strategic communication firms.
16. *all figures are an estimate based on the average of 3 quotes