• Digital Media Engagement • KOL Engagement • Mobile Compatible Website • FB, Twitter, Instagram Engagement • Engage popular students in schools • Engage Key opinion leaders • Engage Bloggers • Partner with E- commerce platforms • PR exercise to garner awareness and drive downloads • Mentions on online portals through PR activity • Presentation to media agencies as specified in pg 8. • Presentation to Brands including those mentioned in pg 9 alongside advertising agencies and strategic communication firms.