Double Your Price

An agency's tale of pricing experimentation, operational failures and finding our most beloved clients.

Presentation video: http://vimeo.com/60834271

More info on Circles Meetups: http://circlemeetups.com/past-circles/details/double-your-price/

Transcript

3. Hi, I’m Dave. @daveonkels
4. Imported from Minnesota
7. Background <meta content="mixed">
8. I work here dotvita.com
9. +
12. Let’s get down to business
13. Double your price An agency's tale of pricing experimentation, operational failures and finding our most beloved clients.
15. 30 months ago
16. What’s our hourly rate?
18. Beggars can’t be choosers
20. Do you guys do ?
22. Failure to launch
23. 24 months ago
24. Approaching cruise altitude
25. Endless proposal syndrome
26. Jargon + hours × rate
27. 20 months ago
28. Quickulator™
31. Abort.
32. 18 months ago
34. Terminal D
35. Dude, you need to double your price. “ ”
37. Value-based pricing
38. 1. Our experience 2. Project timing 3. Strategic fit
39. 12 months ago
40. Summer slump
41. The reach
43. 8 months ago
44. The 3-tier pricing system
47. Today
48. 1. Finding the perfect clients
49. 2. Creating recurring revenue
50. 3. Solutions over features
51. Bye Dave. @daveonkels