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Double Your Price

Avatar for Dave Onkels Dave Onkels
February 27, 2013
Design
3
330

Double Your Price

An agency's tale of pricing experimentation, operational failures and finding our most beloved clients.

Presentation video: http://vimeo.com/60834271

More info on Circles Meetups: http://circlemeetups.com/past-circles/details/double-your-price/

Avatar for Dave Onkels

Dave Onkels

February 27, 2013
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Transcript

  1. None
  2. None

  3. Hi, I’m Dave. @daveonkels

  4. Imported from Minnesota

  5. None
  6. None

  7. Background <meta content="mixed">

  8. I work here dotvita.com

  9. +

  10. None
  11. None

  12. Let’s get down to business

  13. Double your price An agency's tale of pricing experimentation, operational

    failures and finding our most beloved clients.
  14. None

  15. 30 months ago

  16. What’s our hourly rate?

  17. None

  18. Beggars can’t be choosers

  19. None

  20. Do you guys do ?

  21. None

  22. Failure to launch

  23. 24 months ago

  24. Approaching cruise altitude

  25. Endless proposal syndrome

  26. Jargon + hours × rate

  27. 20 months ago

  28. Quickulator™

  29. None
  30. None

  31. Abort.

  32. 18 months ago

  33. None

  34. Terminal D

  35. Dude, you need to double your price. “ ”

  36. None

  37. Value-based pricing

  38. 1. Our experience 2. Project timing 3. Strategic fit

  39. 12 months ago

  40. Summer slump

  41. The reach

  42. None

  43. 8 months ago

  44. The 3-tier pricing system

  45. None
  46. None

  47. Today

  48. 1. Finding the perfect clients

  49. 2. Creating recurring revenue

  50. 3. Solutions over features

  51. Bye Dave. @daveonkels