Ten Unexpected Ways We Leverage Design

Our talk delivered at 2014 Deeper Weekend conf.
@daveonkels / @imchrisvogel

http://dotvita.com

Transcript

1. HOWDY, WE’RE
4. de·sign Purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.
5. TEN UNEXPECTED WAYS WE LEVERAGE DESIGN.
6. TEN. FIND CLIENTS WE LOVE.
7. PROBLEM Sometimes, we attracted clients that didn’t value our work.
11. NINE. CLOSE THE DEAL.
12. PROBLEM In some cases, the people we loved didn’t turn into clients.
16. EIGHT. GET THEM COMFORTABLE WITH THE PRICE.
17. PROBLEM Clients understood the product not the process.
20. SEVEN. STAY ON THE SAME PAGE.
21. PROBLEM Misunderstandings popped up mid-way through the project.
22. This firm and, in particular, the writer (who has carriage of this matter), have recently re ceived instructions to act on behalf of Ms Jane Janeson in relation to the matters set ou in the subject line above. During our initial conference with her, Ms Janeson has provid ed to us a copy of your correspondence issu on 4 May 2014 and received by her on 6 Ma 2014, which we are presently reviewing. Fo lowing the completion of our review and co sideration, and the taking of further instruc- tions from Ms Janeson, we will revert to you
24. SIX. DON’T GO BROKE.
25. PROBLEM Sometimes, we delivered and they didn’t pay.
28. FIVE. GET THEM TALKING.
29. PROBLEM We didn’t know enough about our clients’ business.
32. FOUR. TELL THE STORY.
33. PROBLEM They didn’t understand how we arrived at our creative solution.
34. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
37. THREE. RESPECT THEIR TIME.
38. PROBLEM Projects were getting stalled because clients are busy.
41. TWO. USE THE RIGHT TOOLS.
42. PROBLEM We weren’t living up to our own positioning: ideas made aerodynamic.
46. ONE. TASTE LIKE CHOCOLATE.
47. PROBLEM We needed to be memorable.
50. THANKS FOR YOUR TIME. CAN WE ANSWER ANY QUESTIONS? @imchrisvogel @daveonkels