Optimize Wordpress

Optimize Your WordPress Site Better, Faster, Stronger

David Parsons Work at HostDime.com Web Developer WordPress Developer @david_j_parsons
[email protected]

Optimize To make as perfect, effective, or functional as possible
merriam-webster.com

My Deﬁnition Better - Plugins Faster - Speed Stronger -
Security

Why Optimize Stupid Google Speed has been a ranking factor
sense 2010 Usability Quality Credibility

Why WordPress Themes Plugins Community Save Money Greater Accessibility -
CMS

Why Not WordPress

Better! Plugins Your Personal Unfair Advantage

Plugins Image Compression General - Upload images at exact size
needed Plugin - WP Smush.it (being dropped) CW Image Optimizer EWWW Image Optimizer Applications - One for Mac and One for PC imageoptim.com and pnggauntlet.com

Plugins Social Media Tweet Old Posts TwitPic WP to Twitter
Twitter Feed for WordPress ShareThis & TweetMeme Button

Plugins Contact Forms Gravity Forms Contact Forms 7 Fast and
Secure Contact Form

Plugins Make Search Not Suck Search by Relevance, Not by
Date Enhance The Display of Results

Plugins SEO WordPress SEO by Yoast

My Favorite Plugin JetPack Custom CSS Mobile Theme Subscriptions Comments

Non-Plugins

Final Note on Plugins Resist the Urge for Several Plugins
Deactivate and Delete old Plugins/Themes Keep Plugins Updated Go for the Better Supported Plugins

Faster! http://www.seomoz.org/blog/site-speed-are-you-fast-does-it-matter

Why Faster? Why is 3 or 4 seconds not good
enough? Phones People are in a rush Around 5% of the web still uses DialUp “For Every 100ms Increase in load time, sales decreased by 1%” - Amazon 2007

http://www.webpagetest.org

One More Tool... Google Page Speed Checker

Hope Your Doing This Have separate ﬁle for CSS Load
Javascript and other bigger things at bottom of page

Faster Quick Fix #1 - Cache Browser Cache (Saving Files)
Expires Headers Server Cache (One Static File) Plugin - W3 Total Cache

More On Browser Cache https://github.com/h5bp/html5-boilerplate/ blob/master/.htaccess Up To You! #
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ # Expires headers (for better cache control) # -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

Faster Quick Fix #2 - Combine Combine Your CSS Files
Combine JS Files Tool - CodeKit Why? - Less Server Requests

Faster Quick Fix #3 - Theme Choose the Right Theme
Themes with lots of Graphics will take Longer to Load Double Check CSS and JS Keep Number of Requests in Mind

Compare and Contrast

Faster Quick Fix #4 - MaxCDN http://www.maxcdn.com

Faster Quick Fix #5 - GZIP https://github.com/h5bp/html5-boilerplate/ Or Use a
Plugin GZIP Enable GZIP Output Gzippy # -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ # Gzip compression # -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

Faster Not A Quick Fix! Hosting Shared Host Virtual Private
Server Fully Dedicated Colocation (HostDime.com Speciﬁc)

Final Note On Plugins Lets Not Get Crazy!

Stronger! Go Away Spammers! Spammers are constantly injecting scripts Slowing
Your Server Down Essential Plugins Akismet/JetPack Spam Free WordPress Other Option - Captcha

Stronger Don’t Use ‘admin’ Don’t use ‘admin’ as your username
WordPress 3.0+ lets you change it For older versions - Open phpMyAdmin and run this query:

Stronger P: Login LockDown Only lets users try and log
in a certain amount of times

Stronger P: Secure WordPress • Removes error-information on login-page •
Adds index.php plugin-directory (virtual) • Removes the wp-version, except in admin-area • Removes Really Simple Discovery • Removes Windows Live Writer • Removes core update information for non-admins • Removes plugin-update information for non-admins • Removes theme-update information for non-admins (only WP 2.8 and higher) • Hides wp-version in backend-dashboard for non-admins • Removes version on URLs from scripts and stylesheets only on frontend • Blocks any bad queries that could be harmful to your WordPress website

Stronger Move wp-config.php WordPress automatically looks for wp- config.php if
it cannot find it This way, no one except a user with FTP or SSH access to your server will be able to read the file

Stronger Change Database Tables Prefixes Default table prefix is wp_...
If left in tact, everyone knows the name Can edit by going into wp-config.php Plugin - WP Secure Scan

Stronger Change Default Secret Keys In wp-conﬁg.php you have 4
secret keys Makes logging in to your site even harder for those crazy hackers define('AUTH_KEY', ''); define('SECURE_AUTH_KEY', ''); define('LOGGED_IN_KEY', ''); define('NONCE_KEY', '');

Stronger Protect wp-admin Plugin - AskApache Password Protect Block people
from ﬁnding your content though server access ... use .htaccess wp-includes wp-content Plugins & Themes

Stronger Passwords Letters Numbers Special Characters Caps

Stronger Backups Plugins WP Database Backup WP Backup to DropBox
Backup to Google Drive Premium - VaultPress

Final Note On Security It Depends! .htaccess

Take Away Less Stuff = Faster WordPress

Thank You! [email protected] Tell me how I did! @david_j_parsons Will
Post Slides on Twitter davidparsons.me Slides will be on BarCamp Site HostDime.com

Optimize Wordpress

Optimize Wordpress

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