Storytelling and Media: An Introduction to Science Communication

Transcript

1. STORYTELLING AND MEDIA: AN INTRODUCTION TO SCIENCE COMMUNICATION KATIE PRATT, PHD COMMUNICATIONS DIRECTOR
3. Percep&on   Funding/Research  Priori&es   Public  Understanding   Partnerships   Policy  Decisions   (Obliga&on?)   (Public  Engagement?)  
4. “More  Facts”  Not  the  Answer   Illustra&on  by  Maki  Naro  
5. SOCIAL MEDIA FOR SCIENTISTS sociallightmedia.com
6. WHAT IS/ARE SOCIAL MEDIA? o  online platforms that connect people o  empower users to create content o  promote conversation and engagement o  host online communities
7. WHY IS IT IMPORTANT FOR SCIENTISTS TO USE SOCIAL MEDIA? o  improves long-distance collaboration o  platform for public engagement o  self-promotion and networking o  get ahead of mis-information o  find your community for support o  be part of the general conversation o  forces you to think about how you communicate
8. WHICH SOCIAL MEDIA PLATFORM(S) SHOULD I USE? o  twitter allows you to easily connect o  with colleagues o  with a diverse audience o  not limited to “friends” o  small time commitment o  forces succinct communication
10. PROFESSIONAL SUPPORT
11. TECHNICAL SUPPORT
12. TECHNICAL SUPPORT
13. HANDY HINTS
14. COMMUNITY #fieldworkfail  
15. CHEERLEADING
16. WHICH SOCIAL MEDIA PLATFORM(S) SHOULD I USE? Consider your audience and your medium
17. Bik HM, Goldstein MC (2013)
18. HOW DO I GET STARTED ON TWITTER? o  create your @handle (keep it short) o  start following people o  see who @deepcarb follows (we have lists!) o  follow #DCOECS15 folks o  follow other popular #hashtags o  follow people who people you like follow… #fridaynightscience #SciComm #SciArt #CitizenScience #WomenInSci #STEM #blackandSTEM #openscience
19. HOW DO I GET STARTED ON TWITTER? o  TWEET! o  140 characters or less (except DM) o  add links, images, #hashtags o  talk to people (@mention) o  RT some things you like o  reply when people talk to you o  add a . before a tweet if you want everyone to see it
20. HOW CAN I LEVERAGE MY TWITTER PRESENCE? o  live tweet from a conference o  get feedback on your work o  volunteer for a group account (e.g. @realscientists) o  network with future employers o  recognize benefits to your academic communication
21. HOW CAN I IMPROVE MY COMMUNICATION ONLINE? Maki Naro o  consider your audience(s) “public” = heterogeneous o  find your niche (be patient) o  set goals o  tell a story o  expand: start a blog/Tumblr/Facebook page o  try other platforms or media (images/video/audio) o  think about what you say (ethics/diversity)
22. TELLING STORIES WITH VIDEO WHY? OUTREACH AND EDUCATION NETWORK WITH YOUR PEERS FULFILL BROADER IMPACT REQUIREMENTS GAIN OR IMPROVE TRANSFERABLE SKILLS YOU GO PLACES FEW OTHERS CAN
23. https://www.youtube.com/watch?v=GZ07dDaiK2k
24. CASE STUDY 1: TWO MONTHS BREAKING ICE (IN FIVE MINUTES) SIMPLE VIDEO STILL PHOTOS VIRAL POTENTIAL STRONG NARRATIVE 700,000 VIEWS MINIMAL EXTRA GEAR WELL WRITTEN SCRIPT
25. CONSTRUCTING A NARRATIVE SETUP CONFLICT RESOLUTION BEGINNING MIDDLE END CALL TO ADVENTURE APPROACH REWARD JOURNEY HOME KNOWN WORLD UNKNOWN WORLD START
26. CONSTRUCTING A NARRATIVE SETUP CONFLICT RESOLUTION Where and why Stuff you did What’s next? START “I’ve been on an icebreaker now For two months, travelling the Ross Sea in Antarctica…” KNOWN WORLD UNKNOWN WORLD “The ice has surprised me…” “We were tracking the bloom, following the path of the phytoplankton…” “There was ice that streaked and shattered like glass…” “Some days icebergs threatened to barricade us…” “The ice edge is a very busy place”
27. https://www.youtube.com/watch?v=BNZu1uxNvlo
28. CASE STUDY 2: LOOKING TO UNDERSTAND THE DEEP PAST IN DZIANI DZAHA LAKE INTERVIEW STYLE AERIAL FOOTAGE USE OF B-ROLL N.B. PROFESSIONAL CREW ON CAMERA PERSONALITY CANDIDS INTERESTING B-ROLL
29. USING B-ROLL TO TELL YOUR STORY PANNING AND TILTING “AERIAL” SHOTS FIRST PERSON/ ACTION SHOTS
30. USING B-ROLL TO TELL YOUR STORY “We are in between Africa and Madagascar…” “We are 8 scientists here; 4 of us are geochemists and 4 are biologists…” “Biologists are working on the metabolism and quantifying metabolic activity…”
31. POST-PRODUCTION: EDITING, GRAPHICS, AND SOUND
32. SHARING YOUR FILM ONCE IT’S DONE SOCIAL MEDIA DEEPCARBON.NET DCO SCIENCE NETWORK UNIVERISTY/INSTITUTION WEBSITE/BLOG
33. ALL OF THIS WILL HELP WHEN JOURNALISTS START CALLING! sociallightmedia.com
34. Somerville  and  Hassol,  2011,  Communica&ng  the  Science  of  Climate  Change   K.I.S.S.  
35. •  Which  facts  to  include  or  emphasize   •  Who  serves  as  the  “expert”   •  What  is  the  “issue”     These  choices  create  a  frame  that   supports  the  story  and  signals  what  the   audience  should  find  important.   Framing  Understanding  
36. THE  NEWS  ON  NEWS  
37. Watch  Your  Language  
38. Fame  Lab,  Gamify  your  PhD  
39. RESOURCES o  DCO Engagement Team o  COMPASS o  Metcalf Institute o  MIT o  NASW o  SciLogs FURTHER READING o  Bik HM, Goldstein MC (2013) An introduction to social media for scientists. PLoS Biol 11(4):e1001535. o  Smith B, Baron N, English C, Galindo H, Goldman E, McLeod K, Miner M, Neeley E (2013) COMPASS: Navigating the rules of scientific engagement. PLoS Biol 11(4)e1001552. o  Ecklund EH, Jame SA, Lincoln AE (2012) How academic biologists and physicists view science outreach. PLoS ONE 7(5): e36240. o  Darling E, Shiffman D, Côté I, Drew J (2013) The role of Twitter in the publication lifecycle. Ideas in Ecology and Evolution 6:1 email me: katie_pratt@uri.edu twitter: @Katie_PhD/@deepcarb