BFG Corporation:- New Business Media (NBM)

New Business Media Filling Industry Expectations with Corporate Essence www.bfgcorporation.com
India | US | Europe | UAE | Canada BFG Corporation

STATEMENT OF CONFIDENTIALITY This document is a property of BFG
Market Consult Pvt. Ltd. No part of this document shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, to parties outside of this organization without prior written permission from BFG Market Consult Pvt. Ltd. www.bfgcorporation.com India | US | Europe | UAE | Canada

www.bfgcorporation.com India | US | Europe | UAE | Canada
Content •BFG Corporation – An Overview •Service Folio – What is New Business Media (NBM) •C Suite Digital Delivery Approach •NBM Work Process •NBM’s edge over Conventional Marketing Practices. •Why BFG? •Snippets- Industry Insights

2005 2007 2009 2011 Conducted Business Training workshops (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming, and Strategic Management) in the prominent B-Schools of India. Grew as B2B specialist group for MPO (Market Process Outsourcing) Activities. BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS) for Professional Education and Corporate sector. Way Forward Since Inception…  Initiatives driven by Industry’s Practitioners and Business Strategists.  Pioneers in blending IT enablement with Marketing Practices.  Focus on International Markets, Professional Education and Digital Marketing. BFG Corporation – An Overview Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors.

5 www.bfgcorporation.com India | US | Europe | UAE | Canada BFG Service Folio BFG BUSINESS FOCUS GROUP New Business Media (NBM) Marketing Process Outsourcing (MPO) Industry Interface Program (IIP) Marketing Process Outsourcing (MPO) Industry Interface Program (IIP) New Business Media (NBM)

New Business Media(NBM): Revenue Driven Branding NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach. NBM is Customer Centric, Evoking, Engaging, Simple, Sincere, Transparent, Informal, Multi-Sided, Uncontrolled, Far-Reaching, Viral, Measurable & Inclusive. NBM enhances Market Traction with better ROI (Return On Investment) at right budgets. Back to Service Folio

New Business Media(NBM)  NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices.  NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0) Digital Media, 3.0, Next.....

NBM: What You Need and What We Do? NBM Is for you, If you need:  Sales & Lead Management.  Geographical Outreach.  Niche Market Leadership.  Thought Leadership Marketing.  Customer Interaction & Involvement.  To Build Alliances & Partnerships.  Better SEO.  Top line/Business Revenue Enhancer.

Technical J-Query, Advance PHP, MY SQL, Database management system, Photoshop
+ 1 year Maintenance Better Market focus- Measurable Results WEBSITE ESSENTIALS Business Focus Areas / Deliverables Domain Registration and Hosting CMS Based New Website Development CMS Based Website Changes or Upgrade Highlights Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids. Emphasis on Product or Service Specific, User friendly and Market Oriented appearance. Creation of Back end Control Panel and Front end User Interface. Digital/Social Media Enablement. Access to change content (no more dependency on website vendor). Website/visitor friendly view (all main sections highlighted on home page).

VISUAL IMPACT ..... I Business Focus Areas / Deliverables Typography
Conversational Mind Maps- Key Concerns, Issues, Opinions and Polls Factual Quotes/ Snippets Creation Theme based Graphics Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance Typography Conversational MindMaps Factual Quotes /Snippets Theme Based Visuals

VISUAL IMPACT ..... II Business Focus Areas / Deliverables Format/
Landing Page Creation Image Enhancers Social Media Highlights Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance Technical html, Photoshop + 3 months Maintenance J-Query, basic PHP, Photoshop + 6 months Maintenance J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance

CONTENT MANAGEMENT ….. 1 Nomenclature Wise Business Focus Areas /
Deliverables New Website / Existing Content review and re-use Marketing Communication Document - Brochures/ Fliers/ Leaflets/ Collaterals News Letters/ Magazines/ Bulletin/ Journal/ Report Case Papers PowerPoint Presentations Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

CONTENT MANAGEMENT ….. 2 Thought Leadership Wise Business Focus Areas
/ Deliverables Blogs (SEO specific and Theme specific) Articles/ Write up / White Paper / Theme Paper Methodology/ Approach creation- Project specific, Pedagogy specific, Blue Print Design Creation of Demos/ Module Model Definition- Delivery, Communication Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

DIGITAL MARKETING Business Focus Areas / Deliverables Social Media Branding
on the website Social Media Optimisation Social Media Existence (Online Profile Creation) RSS feed Online marketing activities - theme based campaigns Hightlights Most Exhaustive reach out among target audience than any other conventional promotion. Better Branding and Reputation Management. Better Visibility with relevance. Access to new regions / Geographies Lead generation and CRM. Scope of leveraging new marketing avenues and ideas. Better reach to new prospects in new regions. Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. Better Market focus- Measurable Results. Concept (Business) involves a Context which is transformed into Content to Communicate the relevant message to have desired Coverage, increasing market traction. Credibility, then builds naturally leading to Business Expansion.

New Business Media: Digital Marketing •Develops Visibility/Credibility by building Online
Reputation. •Spreads Awareness about Products or Services. •Establishes base for Communication, Interaction, Involvement & Engagement among the audience. •Positions Brand in the Target Audience. •Generates Effective Leads – Actual Sales may take place later Online Visibility Leads Generation Interaction, Involvement, Engagement Awareness Market Position- Brand Promotion Digital Marketing Supports Lead Generation www.bfgcorporation.com India | US | Europe | UAE | Canada

SEO – Search Engine Optimization Organic SEO enables effective ranking of the website for a longer period of time. PPC, on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords. In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.

Social Media - SMM

18 Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results

Tracking NBM’s Edge over Conventional Marketing Traditional Method of Lead
Generation Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message Website Networking & Word of mouth Interactive/ Search Advertising & Publish Relation Lifecycle Marketing Inquiry Database Listen Involve React New Business Media for Lead Generation New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives WHEREAS NBM is a method of Pull – Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction www.bfgcorporation.com India | US | Europe | UAE | Canada

•Access to new regions by enabling PAN India promotion with minimal resources. • Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. • Demand Pull precedes Demand Push - Arouses interest – Target audience Participation, Interaction & Involvement. • Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions. • Improves Search Engine Rankings giving the enhanced visibility to the target segment NBM’s Edge over Conventional Marketing

NBM’s Edge over Conventional Marketing •Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness of its name. •Can be done with 30% - 40% of conventional marketing budget. •Enhances Marketing Campaign(Branding/Lead management/ PR) effectiveness by more than 60% compared to conventional marketing. • Maximizes Geographical Outreach- Drives students to reach you quickly. • Works 24X7 with no Expiry Date of the campaigns. • Access to new regions by enabling PAN India promotion with minimal resources. Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message, whereas New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives

Benefits of Being with BFG • One Stop shop boutique of all marketing & business specific support: •BFG covers all facets of marketing and sales support. •Unique bundled approach with full array of digital marketing/ Techno Functional • Strong niche focus on ONLY on Business Support Functions – Pool of marketing experts initiating all activities. • Senior Management commitment at every level and deep dive in understanding client’s requirements before working on operational steps. • Helps to transform the conventional way of business. • Ensures cost optimization while increasing scale and efficiencies. • BFG touches all the three phases of organizational pyramid-  Strategic, Tactical and Transactional / Operational

BFG Essence

BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma, the creator, Vishnu, the maintainer or preserver, and Siva, the destroyer or transformer. Service Delivery Pyramid

Thank You BFG Corporation Pitampura, New Delhi, India India- +91-11-475-29246 US- +1-847-930-5022 [email protected] For more details visit : http://bfgcorporation.com Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/

Snippets – Industry Insights

- US Interactive Marketing Forecast, 2009 To 2014 Marketers See Greater Potential in Interactive Channels / Digital Marketing

Benefits of Content Optimization

Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives

Measurability

Digital Media Distribution

Importance of Digital Marketing

B2B Buyer Process is Fundamentally Different

Digital Media Mediums

BFG Corporation:- New Business Media (NBM)

BFG Corporation:- New Business Media (NBM)

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