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A secret to making money online
Alex
January 02, 2013
Business
5
2.5k
A secret to making money online
David Heinemeier Hansson (DHH) of 37 signals on Startup School 2008
Alex
January 02, 2013
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Transcript
secret to making money online David Heinemeier Hansson The A
1. Great application 2. 3. Profit! Price ???
Lots of ways to have a price
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Not rocket surgery (but still hard, most new businesses fail)
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Get a billion or die tryin’
Odds are not created equal
1:5 1:10 1:100 1:10,000
1:10 for making a million vs 1:10,000 for making a
billion
How about just a million?
~2,000 customers x $40 x 12 months = $1,000,000/year
5% conversion rate 40,000 signups to keep 2K (110 signups/day)
400 customers @ $40/month $200,000/year
Finding customers
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Fortune 5,000,000
The lifestyle business
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Calling your own shots Running at your own pace
“We both know some people who own more than a
billion (dollars) and they’re not any the happier” Craig Newmark
“Finding a good cause is incredibly hard and time- consuming
” Craig Newmark
This is not the movie industry
No need to dominate the box office, lots of winners
possible
But where’s the network effect? How are you going to
be viral?
Forget viral
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Getting started
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1. Developed by 3 people with other commitments 2. Grew
for a year before we gave up the extras 3. Ran on a single server for the first year
Can I haz scaling probs plz?
500 customers/server 500 x $40 = $125,000
Take it easy! (there’s never going to be less work)
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Questions?