Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
A secret to making money online
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Alex
January 02, 2013
Business
3.7k
6
Share
A secret to making money online
David Heinemeier Hansson (DHH) of 37 signals on Startup School 2008
Alex
January 02, 2013
Other Decks in Business
See All in Business
SDVの真髄:Software First実現のためのHardware First(公開スライドのみ)
manji3
0
230
内定者100人の就活対策術
ababa_company
0
3.6k
2026.3_中途採用資料.pdf
superstudio
PRO
4
100k
Ambientnavi Company Deck
ambientnavi0329
0
700
toypo Company Deck
kanseikogami
0
1.4k
Smart相談室 カルチャーデック
smartsoudanshitsu
2
83k
Webinar 04.03.2026 Nuevo marco de contratación, suministro y atención a la clientela en el sector eléctrico
neuroenergia
PRO
0
320
第47期 中間期決算説明会資料
tsuchihashi
0
530
人々にとってかけがえのないプロダクトを作るには ~顧客の日常に紛れる "not not" を見つけろ!~ #pdmyy
bonotake
2
240
SANU Regenerative Action Report 2026
sanu
0
8.2k
GA4時代の制作会社サバイバルガイド
addixfaro
0
220
株式会社スピークバディ 会社紹介資料
speakbuddy
1
220k
Featured
See All Featured
Tips & Tricks on How to Get Your First Job In Tech
honzajavorek
0
470
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.4k
How Fast Is Fast Enough? [PerfNow 2025]
tammyeverts
3
510
GitHub's CSS Performance
jonrohan
1032
470k
Crafting Experiences
bethany
1
100
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
38
2.8k
B2B Lead Gen: Tactics, Traps & Triumph
marketingsoph
0
94
Building Experiences: Design Systems, User Experience, and Full Site Editing
marktimemedia
0
460
The Straight Up "How To Draw Better" Workshop
denniskardys
239
140k
Ruling the World: When Life Gets Gamed
codingconduct
0
190
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
davidcarrasco
0
96
Leadership Guide Workshop - DevTernity 2021
reverentgeek
1
260
Transcript
secret to making money online David Heinemeier Hansson The A
1. Great application 2. 3. Profit! Price ???
Lots of ways to have a price
None
None
None
None
Not rocket surgery (but still hard, most new businesses fail)
None
Get a billion or die tryin’
Odds are not created equal
1:5 1:10 1:100 1:10,000
1:10 for making a million vs 1:10,000 for making a
billion
How about just a million?
~2,000 customers x $40 x 12 months = $1,000,000/year
5% conversion rate 40,000 signups to keep 2K (110 signups/day)
400 customers @ $40/month $200,000/year
Finding customers
None
None
Fortune 5,000,000
The lifestyle business
None
None
None
Calling your own shots Running at your own pace
“We both know some people who own more than a
billion (dollars) and they’re not any the happier” Craig Newmark
“Finding a good cause is incredibly hard and time- consuming
” Craig Newmark
This is not the movie industry
No need to dominate the box office, lots of winners
possible
But where’s the network effect? How are you going to
be viral?
Forget viral
None
Getting started
None
1. Developed by 3 people with other commitments 2. Grew
for a year before we gave up the extras 3. Ran on a single server for the first year
Can I haz scaling probs plz?
500 customers/server 500 x $40 = $125,000
Take it easy! (there’s never going to be less work)
None
Questions?