A secret to making money online

Transcript

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   secret to making money online David Heinemeier Hansson The A

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   1. Great application 2. 3. Profit! Price ???

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   Lots of ways to have a price

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   Not rocket surgery (but still hard, most new businesses fail)

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    Get a billion or die tryin’

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    Odds are not created equal

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    1:5 1:10 1:100 1:10,000

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    1:10 for making a million vs 1:10,000 for making a

    billion
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    How about just a million?

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    ~2,000 customers x $40 x 12 months = $1,000,000/year

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    5% conversion rate 40,000 signups to keep 2K (110 signups/day)

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    400 customers @ $40/month $200,000/year

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    Finding customers

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    Fortune 5,000,000

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    The lifestyle business

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    Calling your own shots Running at your own pace

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    “We both know some people who own more than a

    billion (dollars) and they’re not any the happier” Craig Newmark
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    “Finding a good cause is incredibly hard and time- consuming

    ” Craig Newmark
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    This is not the movie industry

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    No need to dominate the box office, lots of winners

    possible
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    But where’s the network effect? How are you going to

    be viral?
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    Forget viral

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    Getting started

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    1. Developed by 3 people with other commitments 2. Grew

    for a year before we gave up the extras 3. Ran on a single server for the first year
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    Can I haz scaling probs plz?

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    500 customers/server 500 x $40 = $125,000

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    Take it easy! (there’s never going to be less work)

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    Questions?