A secret to making money online

Transcript

1. secret to making money online David Heinemeier Hansson The A

2. 1. Great application 2. 3. Profit! Price ???

3. Lots of ways to have a price

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8. Not rocket surgery (but still hard, most new businesses fail)

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10. Get a billion or die tryin’

11. Odds are not created equal

12. 1:5 1:10 1:100 1:10,000

13. 1:10 for making a million vs 1:10,000 for making a

    billion

14. How about just a million?

15. ~2,000 customers x $40 x 12 months = $1,000,000/year

16. 5% conversion rate 40,000 signups to keep 2K (110 signups/day)

17. 400 customers @ $40/month $200,000/year

18. Finding customers

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21. Fortune 5,000,000

22. The lifestyle business

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26. Calling your own shots Running at your own pace

27. “We both know some people who own more than a

    billion (dollars) and they’re not any the happier” Craig Newmark

28. “Finding a good cause is incredibly hard and time- consuming

    ” Craig Newmark

29. This is not the movie industry

30. No need to dominate the box office, lots of winners

    possible

31. But where’s the network effect? How are you going to

    be viral?

32. Forget viral

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34. Getting started

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36. 1. Developed by 3 people with other commitments 2. Grew

    for a year before we gave up the extras 3. Ran on a single server for the first year

37. Can I haz scaling probs plz?

38. 500 customers/server 500 x $40 = $125,000

39. Take it easy! (there’s never going to be less work)

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41. Questions?