A secret to making money online

David Heinemeier Hansson (DHH) of 37 signals on Startup School 2008

Transcript

1. secret to making money online David Heinemeier Hansson The A
2. 1. Great application 2. 3. Profit! Price ???
3. Lots of ways to have a price
8. Not rocket surgery (but still hard, most new businesses fail)
10. Get a billion or die tryin’
11. Odds are not created equal
12. 1:5 1:10 1:100 1:10,000
13. 1:10 for making a million vs 1:10,000 for making a billion
14. How about just a million?
15. ~2,000 customers x $40 x 12 months = $1,000,000/year
16. 5% conversion rate 40,000 signups to keep 2K (110 signups/day)
17. 400 customers @ $40/month $200,000/year
18. Finding customers
21. Fortune 5,000,000
22. The lifestyle business
26. Calling your own shots Running at your own pace
27. “We both know some people who own more than a billion (dollars) and they’re not any the happier” Craig Newmark
28. “Finding a good cause is incredibly hard and time- consuming ” Craig Newmark
29. This is not the movie industry
30. No need to dominate the box office, lots of winners possible
31. But where’s the network effect? How are you going to be viral?
32. Forget viral
34. Getting started
36. 1. Developed by 3 people with other commitments 2. Grew for a year before we gave up the extras 3. Ran on a single server for the first year
37. Can I haz scaling probs plz?
38. 500 customers/server 500 x $40 = $125,000
39. Take it easy! (there’s never going to be less work)
41. Questions?