Digital Performance Index - June 2014

The base set of data for this report is the Top 100 DJs of 2013 which is the worlds leading DJ Poll. It attracts over 350,000 votes a year and has over 10,000,000 people viewing the results every year. The Poll was first introduced in 1995 and is now considered the benchmark for both DJs and clubs who book them.

Since fans in EDM culture have seen right through the publicity circus of what is now the DJ Mag Top 100, it’s only a matter of time before someone comes out with a more credible ranking system. Data from social media, the websites of DJ’s, search engines and more will show a different ranking.

In this report you will find extensive data of Facebook, YouTube, Rankingz, Websites and Financial Value over the last 28 days of DJ’s from DJ Mag Top 100 - 2013 such as Armin van Buuren, Tiësto, Afrojack, Nicky Romero, Hardwell, Blasterjaxx, David Guetta, Calvin Harris, Martin Garrix and many more. Find out for yourself how they perform towards each other. Each index shows the current Top 20 of the specific social channel indexed by DDMCA.

Transcript

1. Digital Performance Index Facebook, Twitter, YouTube, Website, Rankingz and Value insights of the Top 100 DJ’s of the world Report 17th of June 2014 by Denis Doeland (DDMCA) - Version 1.0
2. Notes / Disclaimer / Contact (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Denis Doeland Management, Consultancy & Advies ! P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com The content of this report has been carefully reviewed. DDMCA will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill. ! This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission. ! DDMCA is currently working to refine the models based on data from several social analytics from different social media channels. Questions how to evaluate a DJ? Need a full report or benchmark for a DJ? An offer for a full complete customized report can be required via the details on the right side. Social media is now the most popular online activity, but how do you find valuable insights in all the user-generated content on review sites and blogs, millions of Facebook posts, and billions of Tweets? DDMCA analyzes all social media conversations in real-time, including dozens of attributes like influence, sentiment, volume, and demographics. DDMCA then detects actionable signals from the everyday noise and surfaces that information as it happens. Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling DJ’s to: ! • Execute focused engagements like one-to-one and one-to-many • Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, sales of music, tickets or merchandise etc. • Maximize the fan experience ! Social media is a good medium to understand real-time fan choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the fan base on a more emotional level to help better target customer service and marketing. One of the best ways to help develop a social media strategy for is to assess what your competitors are doing. In this report the Digital Performance Index DDMCA is sharing some of the insights through social media competitive analyses of the100 DJ’s of the DJ Mag Top 100 - 2013. ! So, why is performing a social competitive analysis an essential part of your social media success? Because by analyzing the different competitors you can set realistic benchmarks for based on what others in your industry are seeing in terms of fan growth and engagement. As mentioned, it also helps lay the framework for a successful social media strategy based on the successes of others in your space. ! Yours truly, ! Denis Doeland The base set of data for this report is the Top 100 DJs of 2013 which is the worlds leading DJ Poll. It attracts over 350,000 votes a year and has over 10,000,000 people viewing the results every year. The Poll was first introduced in 1995 and is now considered the benchmark for both DJs and clubs who book them. ! Since fans in EDM culture have seen right through the publicity circus of what is now the DJ Mag Top 100, it’s only a matter of time before someone comes out with a more credible ranking system. Data from social media, the websites of DJ’s, search engines and more will show a different ranking. ! In this report you will find extensive data of Facebook, YouTube, Rankingz, Websites and Financial Value over the last 28 days of DJ’s from DJ Mag Top 100 - 2013 such as Armin van Buuren, Tiësto, Afrojack, Nicky Romero, Hardwell, Blasterjaxx, David Guetta, Calvin Harris, Martin Garrix and many more. Find out for yourself how they perform towards each other. Each index shows the current Top 20 of the specific social channel indexed by DDMCA.
3. Key Findings (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Denis Doeland Management, Consultancy & Advies ! P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com ‣ Average Klout score of a DJ in the Top 20 is 82 ‣ Average RPA score of a DJ in the Top is 115 ‣ Average Facebook Page Performance of a DJ in the Top 20 is 61% ‣ Average growth of a Facebook community of a DJ in the Top 20 is 1,7% ‣ Average amount of posts sent by a DJ in the Top 20 is 1,7 ‣ Average Response Time on Facebook of a DJ in the Top 20 is 14,6 hrs ‣ Average Twitter Profile Performance of a DJ in the Top is 98% ‣ Average amount of tweets sent by a DJ in the Top is over 26.000 ‣ Average amount of subscribers to a DJ channel on YouTube is 1,3 Million ‣ Average video views of all videos of a DJ in the Top 20 is 310 Million ‣ Average views per video of a DJ in the Top 20 is over 5 Million ‣ Average videos posted by a DJ in the Top 20 is 198 ‣ Average site performance of a site of a DJ in the Top 20 is 5,3 ‣ Average value of a DJ in the Top 20 is 38 Million Euro
4. DJ Avg Position Avg RPA Score Avg Klout Score Avg Presence Rank Avg Activity Rank Avg Engagement Rank Avg Facebook Fans Avg Twitter Followers 1 David Guetta 1 182 88 1 15 3 53.374.474 14.794.054 2 Tiesto 2 132 88 3 5 4 17.703.776 2.835.279 3 Skrillex 3 131 88 3 14 104 17.195.468 3.567.439 4 Avicii 5 117 82 7 24 39 15.191.895 1.379.862 5 Calvin Harris 5 117 88 6 34 94 7.890.734 4.233.376 6 Deadmau5 5 119 88 6 26 5 9.012.039 2.814.324 7 Armin Van Buuren 7 115 87 10 11 2 7.986.325 1.176.626 8 Hardwell 8 113 84 10 16 112 5.689.234 1.497.287 9 Steve Aoki 9 111 86 10 18 131 5.559.784 2.006.840 10 Afrojack 10 111 86 11 14 20 6.063.023 1.181.007 11 Martin Garrix 11 109 79 15 33 103 6.176.985 752.346 12 Nicky Romero 13 107 83 14 24 111 4.706.435 1.155.594 13 Swedish House Mafia 13 106 83 7 63 24 8.089.386 1.871.835 14 Dimitri Vegas & Like Mike 14 106 82 20 27 121 4.845.221 597.487 15 Nero 15 104 81 38 68 126 1.634.337 366.480 16 Sasha 15 105 83 81 37 28 498.953 147.391 17 Paul Van Dyk 18 102 85 16 44 7 3.677.177 1.165.956 18 Zedd 18 103 79 16 55 297 4.179.639 1.064.684 19 Dillon Francis 20 102 86 63 25 109 572.442 337.548 20 Diplo 20 102 82 30 27 110 1.098.090 1.199.078 Average 11 115 84 18 29 78 9.057.271 2.207.225 Rankingz Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / Rankingz - 28 days from the 17th of June 2014
5. DJ Page Performance Fans Avg. Growth Talking about Engagement Post Interaction Service Level Response Time Posts per Day 1 Dillon Francis 100% 596.023 1,7% 95.194 2,8% 2,2% 14% 2.3 h 1,3 2 Martin Garrix 88% 6.583.368 2,7% 625.957 1,3% 1,2% - - 1,1 3 R3hab 80% 2.315.907 2,2% 145.545 1,3% 0,9% 4% 4.1 h 1,5 4 Blasterjaxx 78% 939.491 2,7% 88.367 1,0% 1,0% 17% 11 h 1 5 DJ Feel 72% 25.172 1,8% 1.957 1,3% 0,6% 40% - 2,1 6 Nicky Romero 67% 4.843.471 1,2% 650.313 1,7% 0,9% 12% 0.4 h 1,8 7 Dannic 66% 622.370 1,6% 40.226 1,3% 0,5% - - 2,6 8 Tenashar 62% 789.751 3,4% 41.786 0,5% 1,6% - - 0,3 9 Dimitri Vegas & Like Mike 59% 5.065.014 1,8% 316.604 0,9% 0,6% - - 1,5 10 Hardwell 53% 5.831.846 1,0% 350.503 1,2% 0,5% - - 2,2 11 Zatox 52% 288.745 1,4% 25.499 0,8% 0,5% 11% 0.7 h 1,7 12 Frontliner 52% 212.296 0,8% 24.749 1,4% 0,9% 1% 47 h 1,7 13 Da Tweekaz 52% 128.349 0,9% 7.426 1,4% 0,7% 25% 28 h 2,1 14 Andrew Rayel 51% 316.325 1,0% 17.934 1,1% 0,4% 6% 0.3 h 3,1 15 W&W 50% 1.877.879 2,2% 84.261 0,5% 0,8% 11% 64 h 0,6 16 Showtek 49% 1.620.984 1,8% 70.651 0,6% 0,4% 12% 1.9 h 1,6 17 Afrojack 47% 6.267.758 1,3% 268.717 0,8% 0,3% - - 2,4 18 Aly & Fila 46% 934.240 1,8% 36.577 0,5% 0,2% 8% 1.0 h 3,3 19 Steve Aoki 45% 5.699.995 1,0% 384.364 0,9% 0,9% - - 1 20 Ran-D 44% 165.212 1,3% 6.027 0,7% 0,3% 0% - 1,9 Average 61% 2.256.210 1,7% 164.133 1,1% 0,8% 12,4% 14.6 h! 1,74 Facebook Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / Facebook Fanpages / Fanpage Karma - 28 days from the 17th of June 2014
6. DJ Performance Followers Average Growth FF-Rate Tweets Tweets/day RT/day Conversations 1 Steve Angello 100% 1.091.699 1,37% 2.040,60 28.327 23,0 655,9 52% 2 Martin Garrix 100% 796.766 12,15% 1.123,80 12.980 6,4 1.976,8 57% 3 Zedd 100% 1.091.147 4,57% 7.473,60 23.165 5,6 1.550,0 56% 4 Laidback Luke 100% 613.608 0,04% 1.388,30 154.060 90,1 136,2 76% 5 Dash Berlin 100% 350.075 1,81% 104,80 13.680 27,1 365,0 25% 6 Krewella 100% 369.534 3,55% 121,80 13.303 3,2 198,9 69% 7 Nicky Romero 100% 1.180.583 4,15% 1.974,20 31.092 14,0 2.280,2 52% 8 Porter Robinson 99% 325.364 0,04% 795,50 13.908 9,3 601,5 50% 9 Skrillex 99% 3.602.119 0,07% 4.672,00 11.806 3,7 1.517,1 35% 10 Afrojack 99% 1.207.259 4,29% 1.944,10 18.527 11,6 1.297,6 15% 11 R3HAB 97% 510.990 0,11% 579,40 21.667 6,2 251,6 46% 12 Kaskade 97% 641.319 0,07% 1.135,10 20.742 22,1 765,5 10% 13 Armin van Buuren 97% 1.181.321 0,80% 3.309,00 9.911 4,6 536,6 33% 14 W&W 96% 314.746 0,22% 1.284,70 6.409 3,3 194,4 64% 15 Dillon Francis 96% 345.451 0,13% 347,90 41.277 8,3 670,6 45% 16 Deadmau5 95% 2.832.572 0,05% 31.473,00 20.767 7,9 461,3 40% 17 Paul van Dyk 95% 1.171.799 0,97% 2.951,60 8.840 15,1 265,8 36% 18 Diplo 95% 1.206.971 0,07% 285,00 53.670 10,4 952,4 11% 19 Axwell 95% 1.017.791 0,08% 12.116,60 4.154 9,4 317,4 26% 20 Dj Chuckie 94% 544.799 0,03% 573,50 29.830 8,4 141,2 40% Average 98% 1.019.796 1,73% 3.784,73 26.906 14,5 756,8 42% Twitter Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / Twitter Profiles / Fanpage Karma - 28 days from the 17th of June 2014
7. DJ Videos Video Views New Video Views Views per Video Likes New Likes Dislikes New Dislikes Like-Share Comments New Comments Subscribers New Subscribers Channel Views New Channel Views 1 David Guetta 67 1.889.684.529 5.025.393 28.164.733 6.706.143 20.294 271.424 1.321 96% 954.662 1.053 5.426.713 -8.846 1.887.037.132 7.082.311 2 Skrillex 117 1.564.383.902 2.356.665 13.361.261 8.693.595 13.249 339.231 474 96% 2.794.145 1.214 8.031.902 -20.394 1.563.267.589 3.315.203 3 Calvin Harris 29 743.891.439 4.899.727 25.563.426 3.219.339 16.678 91.816 589 97% 269.122 676 2.218.508 8.298 741.339.345 5.990.891 4 Tiësto 352 493.612.788 3.256.786 1.401.865 1.852.579 12.546 59.074 1.674 97% 156.037 1.337 1.427.366 -5.411 493.456.399 416.256 5 Daft Punk 14 265.672.341 351.617 18.956.471 1.503.415 1.399 47.280 45 97% 195.970 84 1.673.645 -1.021 265.390.600 628.696 6 Hardwell 267 221.551.453 8.978.708 828.010 1.750.736 78.010 37.958 1.572 98% 355.595 20.011 1.592.842 50.478 221.078.729 8.832.306 7 Zedd 17 196.639.240 572.601 11.546.662 1.438.372 2.692 30.267 64 98% 129.706 92 851.417 795 196.293.254 965.643 8 Armin van Buuren 563 101.890.181 742.385 228.482 745.658 6.274 17.629 130 98% 100.881 995 941.646 -2.880 128.635.320 301.862 9 Swedish House Maffia 120 109.577.929 12.914 913.042 398.481 17 13.211 2 97% 63.834 0 339.840 -1.697 109.564.980 20.770 10 Deadmau5 193 95.875.998 53.387 497.274 711.826 498 19.691 16 97% 304.557 96 751.198 -2.063 95.973.891 67.570 11 Nicky Romero 225 75.196.940 3.125.777 333.800 506.735 19.161 9.684 509 98% 62.193 1.423 804.859 18.943 75.104.895 3.186.563 12 Dimitri Vegas & Like Mike 128 74.020.721 317.357 577.153 584.964 2.024 12.744 61 98% 81.438 167 655.583 516 73.875.626 418.860 13 Steve Aoki 521 59.566.105 131.382 114.219 585.667 1.091 14.424 31 98% 65.317 50 1.041.780 48 59.507.855 180.805 14 Headhunterz 172 54.264.472 32.173 315.356 444.897 170 17.185 11 96% 144.002 19 297.882 -1.357 54.241.204 56.499 15 Above & Beyond 363 53.834.293 63.623 148.293 370.639 519 7.766 15 98% 59.971 47 253.831 -1.288 53.830.277 84.948 16 Fedde Le Grand 326 52.452.020 19.375 160.836 263.374 88 4.244 0 98% 29.710 6 203.923 -1.182 52.432.508 32.316 17 Knife Party 30 49.383.783 73.850 1.644.426 345.450 459 7.381 10 98% 76.921 45 388.957 -184 49.332.766 112.583 18 Dada Life 183 48.285.168 21.545 263.778 308.600 115 8.205 2 97% 49.039 17 179.150 -656 48.271.318 36.481 19 Dash Berlin 144 35.587.169 93.462 246.837 253.095 1.396 4.457 28 98% 26.556 98 266.848 -792 35.544.594 111.980 20 Afrojack 133 28.440.805 79.225 213.503 204.824 1.007 5.443 12 97% 32.809 47 476.889 -959 28.395.893 82.245 Average 198 310.690.564 1.510.398 5.273.971 1.544.419 8.884 50.956 328 97% 297.623 1.374 1.391.239 1.517 311.628.709 1.596.239 YouTube Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / YouTube Channels / Fanpage Karma - 28 days from the 17th of June 2014
8. DJ Overall Accessibility Content Marketing Technology 1 Nervo 7,3 7,1 4,6 8,0 7,7 2 Above and Beyond 7,1 6,9 7,0 8,0 5,3 3 Dash Berlin 7,0 7,5 7,6 7,3 6,1 4 Steve Aoki 7,0 8,0 7,1 6,4 6,9 5 Axwell 6,8 7,8 6,8 7,6 5,6 6 Hardwell 6,7 6,1 7,0 7,1 5,0 7 Afrojack 6,6 7,4 5,5 6,6 7,0 8 Armin van Buuren 6,5 5,4 7,4 7,7 4,8 9 David Guetta 5,8 4,6 6,8 6,2 4,6 10 Tiesto 5,4 2,7 6,8 5,9 4,9 11 Dimitri Vegas & Like Mike 5,2 6,9 3,4 7,0 4,7 12 Calvin Harris 5,0 3,1 3,3 6,1 5,4 13 Alesso 4,9 3,5 2,9 5,6 6,3 14 Avicii 4,9 5,7 3,6 6,5 4,8 15 Deadmau5 4,8 5,2 7,0 6,5 2,3 16 W&W 3,6 4,9 6,3 6,7 2,8 17 Sebastian Ingrosso 3,4 1,5 0,0 5,0 4,1 18 Nicky Romero 3,4 6,4 5,2 6,0 3,7 19 Aly & Fila 2,9 3,3 2,4 2,6 2,0 20 Skrillex 2,0 1,0 1,9 2,7 2,8 Average 5,3 5,3 5,1 6,3 4,8 Website Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / Websites of DJ’s / Sitebeam - 28 days from the 17th of June 2014
9. DJ Total Value Basic Value Interest Value Average Overlap Churn rate 1 David Guetta € 224.158.764,21 € 43.186.352,80 € 180.972.411,41 37% 15% 2 Avicii € 78.999.950,33 € 15.220.104,10 € 63.779.846,23 37% 15% 3 Tiësto € 70.567.956,87 € 13.595.599,05 € 56.972.357,82 37% 15% 4 Calvin Harris € 54.522.373,21 € 10.504.262,25 € 44.018.110,96 37% 15% 5 Deadmau5 € 40.174.079,16 € 7.739.924,70 € 32.434.154,46 37% 15% 6 Steve Aoki € 36.344.135,59 € 7.002.049,05 € 29.342.086,54 37% 15% 7 Skrillex € 36.344.135,59 € 7.002.049,05 € 29.342.086,54 37% 15% 8 Armin van Buuren € 32.243.948,65 € 6.212.108,40 € 26.031.840,25 37% 15% 9 Hardwell € 30.059.369,97 € 5.791.228,20 € 24.268.141,77 37% 15% 10 Nicky Romero € 29.786.489,30 € 5.738.655,10 € 24.047.834,20 37% 15% 11 Afrojack € 26.645.240,22 € 5.133.463,10 € 21.511.777,12 37% 15% 12 Dimitri Vegas & Like Mike € 20.818.380,77 € 4.010.862,30 € 16.807.518,47 37% 15% 13 Axwell € 17.734.897,80 € 3.416.799,50 € 14.318.098,30 37% 15% 14 Sebastian Ingrosso € 17.456.910,20 € 3.363.242,50 € 14.093.667,70 37% 15% 15 Nervo € 12.049.287,43 € 2.321.411,70 € 9.727.875,73 37% 15% 16 Alesso € 11.538.112,46 € 2.222.928,90 € 9.315.183,56 37% 15% 17 Dash Berlin € 11.434.518,90 € 2.202.970,60 € 9.231.548,30 37% 15% 18 Above & Beyond € 8.521.526,99 € 1.641.754,55 € 6.879.772,44 37% 15% 19 W&W € 7.597.690,66 € 1.463.768,55 € 6.133.922,11 37% 15% 20 Aly & Fila € 3.395.473,02 € 654.170,70 € 2.741.302,32 37% 15% Average € 38.519.662,07 € 7.421.185,26 € 31.098.476,81 37% 15% Value Performance Index - Top 20 (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com Data: DJ Mag Top 100 - 2013 / Facebook / Twitter / YouTube / Instagram / Soundcloud - 28 days from the 19th of June 2014
10. Published by Data used of Proud partner (c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com