Chris Savage - Building Audiences with Video

Building audiences with content can be a very scalable marketing tactic. Chris will be focusing on how video used in the right way can be one of the most powerful forms of content for audience building. Get excited for concrete examples of effective video marketing campaigns, and tips to make the video production process more approachable and more likely to succeed.

Transcript

1. Hi!
4. @csavage
5. Building audiences with video
6. Great companies find ways to build audiences
7. Back in the year 2011
8. Selling the features
10. We are social creatures
11. We offer video hosting
12. We offer video hosting We help you do more with video
16. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013
17. Each piece of content helps the audience grow
18. You don’t need video
19. Every individual needs to believe
20. Missions are emotional
27. Creating videos for a mission
28. The Purpose: Shoot with the camera you have
29. The concept: Prove our point by getting meta
30. The Script
31. The Table Read
32. The Setup
33. $100 DIY Lights
34. Get Loose!
35. The B-Roll
36. The Edit
37. Sell the mission Get emotional Build an audience
38. @csavage chris@wistia.com ! wistia.com/learning wistia.com/searchlove