Being Useful: A Short Introduction to Proactive UX Design — Refresh Conference 2016, Tallinn Estonia

Product design is broken. Way too many products are being design and built with content over context. We are overrun by useless notifications and email newsletters we don't care about. In this talk, I'll try to show you how to delight people using your products with design that cares about their context.

Transcript

1. BEING USEFUL
2. HELLO #REFRESHROCKS!
3. (I wanted to put something nice and witty in Estonian here, but I gave up)
4. (I’m really enjoying my stay in Tallinn so far though!)
5. @dotmariusz
6. DESIGNER, DEVELOPER, CO-FOUNDER
7. USABILITY
8. Present information in usable, efficient and enjoyable manner.
14. Fun fact: Apple Emoji are actually bitmaps embedded in a font file, so you can’t really scale them for your slides. Bad Apple. Bad.
15. I SURE LOVE TO GET NOTIFIED ABOUT ABSOLUTELY EVERYTHING, ALL THE TIME! Nobody, ever.
16. USER ENGAGEMENT
17. USEFUL USABLE DELIGHTFUL
18. USEFUL USABLE DELIGHTFUL
19. USEFUL USABLE DELIGHTFUL
20. USEFUL USABLE DELIGHTFUL
21. UNDERSTANDING CONTEXT
22. ADAPTING TO CONTEXT
23. THE TERM “ADAPTATION” IN COMPUTER SCIENCE REFERS TO A PROCESS, IN WHICH AN INTERACTIVE SYSTEM (ADAPTIVE SYSTEM) ADAPTS ITS BEHAVIOUR TO INDIVIDUAL USERS BASED ON INFORMATION ACQUIRED ABOUT ITS USER(S) AND ITS ENVIRONMENT. Wikipedia
24. ADAPTIVE INTERFACES
25. DELIVER INFORMATION AT THE RIGHT PLACE AND TIME FOR EACH OF YOUR USERS. THE MOST RELEVANT EXPERIENCES ARE ALSO THE MOST MAGICAL AND LEAD TO INCREASED ENGAGEMENT AND SATISFACTION. Google Glass Design Guidelines
26. REAL-TIME, HANDS-ON PROACTIVE EXPERIENCES SEEM TO BE ON A RAPID PACE TO BECOMING EVERYDAY CUSTOMER EXPERIENCES. THEY ARE BECOMING THE EXPECTATION. Dan Nett
27. THE EMERGENCE OF PROACTIVE EXPERIENCES IS TIED TO THE CHANGING ROLE TECHNOLOGY PLAYS IN OUR LIVES. Tony Costa, UX Magazine
28. RELEVANT EXPERIENCES ARE MAGICAL
29. GOOD NEWS: 
 WE HAVE THE TECHNOLOGY.
30. GOOD NEWS: 
 WE HAVE THE PROCESSES (KINDA)
31. BAD NEWS: 
 DOING IT RIGHT IS HARD.
32. LIKE. REALLY HARD.
33. NO. REALLY.
34. STEP 1: TECHNOLOGY
35. EACH ONE OF YOU CARRIES A TRACKING DEVICE IN YOUR POCKET.
36. • Proximity sensor • Ambient light sensor • Camera • Accelerometer • Gyroscope • Compass • Barometer • NFC for Apple Pay • Fingerprint scanner • Pressure sensitive display
37. WAIT! THERE’S MORE!
44. …AND LAST BUT NOT LEAST…
45. http://fuckyeahinternetfridge.tumblr.com
46. http://fuckyeahinternetfridge.tumblr.com #FRIDGESELFIE
47. I ALWAYS WANTED TO BROWSE FACEBOOK ON MY FRIDGE USING MICROSOFT INTERNET EXPLORER! Nobody, ever.
48. EVERYTHING IS CONNECTED
49. LEVERAGE THE DATA THAT’S ALREADY THERE
50. MAKE THOSE SMART DEVICES REALLY SMART.
51. STEP 2: PROCESS
52. 01. UNDERSTAND THE USER
53. 02. UNDERSTAND CONTEXT
54. 03. UNDERSTAND GOALS WITHIN CONTEXT
55. JOBS TO BE DONE
56. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE
57. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE Action Object of action Context
58. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE Action Object of action Context Job statement }
59. FIND TRAIN Functional aspect Emotional aspect BEING LOST
60. THINGSDOJOBS.TUMBLR.COM
61. 04. MAP OUT THE PATH FROM THE CURRENT CONTEXT TO GOAL BEING MET
64. ANTICIPATE NEEDS
65. PROVIDE GUIDANCE
66. REMOVE FRICTION
69. RELEVANT EXPERIENCES ARE MAGICAL
74. WHAT INTERFACE WOULD YOU EXPECT?
75. DO WE EVEN NEED INTERFACE FOR THIS?
76. SOME EXPERIENCES ARE BEST WHEN THEY’RE NEVER “EXPERIENCED” Tiffany Conroy about an hour ago
77. COMMON PITFALL #1: BEING GREEDY
78. COMMON PITFALL #2: FORGETTING EDGE CASES
79. COMMON PITFALL #3: BUSINESS OVER USER
80. COMMON PITFALL #4: BEING A CREEP
82. THEY DO IT RIGHT
90. FUTURE: CONVERSATIONAL INTERFACES
91. FUN FACT: PEOPLE DOING BOTS RAISED $170M SO FAR IN SILICON VALLEY IN 2016
92. FUTURE: AUGMENTED REALITY http://bit.ly/refresh-chatbots
93. FUTURE: POKEMON GO. MORE OF IT.
94. FUTURE: EVEN MORE DATA HUBS
95. FUTURE: STANDARDIZED PROTOCOLS
96. FUTURE: NSUSERACTIVITY, USER INTENTS & SIMILAR SOLUTIONS
97. BOOKS WORTH READING
98. ERIC MEYER & SARA WACHTER-BOETTCHER DESIGN FOR REAL LIFE http://bit.ly/refresh-book-1
99. AARRON WALTER DESIGNING FOR EMOTION http://bit.ly/refresh-book-2
100. LIVE IN THE FUTURE AND BUILD WHAT’S MISSING. Paul Graham
101. THANK YOU. @dotmariusz http://mariusz.rocks 100th slide, woo!