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Being Useful: A Short Introduction to Proactive UX Design — Refresh Conference 2016, Tallinn Estonia

651dcfe41723207fbb0aa044a4f7c07f?s=47 Mariusz Cieśla
September 09, 2016

Being Useful: A Short Introduction to Proactive UX Design — Refresh Conference 2016, Tallinn Estonia

Product design is broken. Way too many products are being design and built with content over context. We are overrun by useless notifications and email newsletters we don't care about. In this talk, I'll try to show you how to delight people using your products with design that cares about their context.

651dcfe41723207fbb0aa044a4f7c07f?s=128

Mariusz Cieśla

September 09, 2016
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Transcript

  1. BEING USEFUL

  2. HELLO #REFRESHROCKS!

  3. (I wanted to put something nice and witty in Estonian

    here, but I gave up)
  4. (I’m really enjoying my stay in Tallinn so far though!)

  5. @dotmariusz

  6. DESIGNER, DEVELOPER, CO-FOUNDER

  7. USABILITY

  8. Present information in usable, efficient and enjoyable manner.

  9. None
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  14. Fun fact: Apple Emoji are actually bitmaps embedded in a

    font file, so you can’t really scale them for your slides. Bad Apple. Bad.
  15. I SURE LOVE TO GET NOTIFIED ABOUT ABSOLUTELY EVERYTHING, ALL

    THE TIME! Nobody, ever.
  16. USER ENGAGEMENT

  17. USEFUL USABLE DELIGHTFUL

  18. USEFUL USABLE DELIGHTFUL

  19. USEFUL USABLE DELIGHTFUL

  20. USEFUL USABLE DELIGHTFUL

  21. UNDERSTANDING CONTEXT

  22. ADAPTING TO CONTEXT

  23. THE TERM “ADAPTATION” IN COMPUTER SCIENCE REFERS TO A PROCESS,

    IN WHICH AN INTERACTIVE SYSTEM (ADAPTIVE SYSTEM) ADAPTS ITS BEHAVIOUR TO INDIVIDUAL USERS BASED ON INFORMATION ACQUIRED ABOUT ITS USER(S) AND ITS ENVIRONMENT. Wikipedia
  24. ADAPTIVE INTERFACES

  25. DELIVER INFORMATION AT THE RIGHT PLACE AND TIME FOR EACH

    OF YOUR USERS. THE MOST RELEVANT EXPERIENCES ARE ALSO THE MOST MAGICAL AND LEAD TO INCREASED ENGAGEMENT AND SATISFACTION. Google Glass Design Guidelines
  26. REAL-TIME, HANDS-ON PROACTIVE EXPERIENCES SEEM TO BE ON A RAPID

    PACE TO BECOMING EVERYDAY CUSTOMER EXPERIENCES. THEY ARE BECOMING THE EXPECTATION. Dan Nett
  27. THE EMERGENCE OF PROACTIVE EXPERIENCES IS TIED TO THE CHANGING

    ROLE TECHNOLOGY PLAYS IN OUR LIVES. Tony Costa, UX Magazine
  28. RELEVANT EXPERIENCES ARE MAGICAL

  29. GOOD NEWS: 
 WE HAVE THE TECHNOLOGY.

  30. GOOD NEWS: 
 WE HAVE THE PROCESSES (KINDA)

  31. BAD NEWS: 
 DOING IT RIGHT IS HARD.

  32. LIKE. REALLY HARD.

  33. NO. REALLY.

  34. STEP 1: TECHNOLOGY

  35. EACH ONE OF YOU CARRIES A TRACKING DEVICE IN YOUR

    POCKET.
  36. • Proximity sensor • Ambient light sensor • Camera •

    Accelerometer • Gyroscope • Compass • Barometer • NFC for Apple Pay • Fingerprint scanner • Pressure sensitive display
  37. WAIT! THERE’S MORE!

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  44. …AND LAST BUT NOT LEAST…

  45. http://fuckyeahinternetfridge.tumblr.com

  46. http://fuckyeahinternetfridge.tumblr.com #FRIDGESELFIE

  47. I ALWAYS WANTED TO BROWSE FACEBOOK ON MY FRIDGE USING

    MICROSOFT INTERNET EXPLORER! Nobody, ever.
  48. EVERYTHING IS CONNECTED

  49. LEVERAGE THE DATA THAT’S ALREADY THERE

  50. MAKE THOSE SMART DEVICES REALLY SMART.

  51. STEP 2: PROCESS

  52. 01. UNDERSTAND THE USER

  53. 02. UNDERSTAND CONTEXT

  54. 03. UNDERSTAND GOALS WITHIN CONTEXT

  55. JOBS TO BE DONE

  56. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO

    BEFORE
  57. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO

    BEFORE Action Object of action Context
  58. FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO

    BEFORE Action Object of action Context Job statement }
  59. FIND TRAIN Functional aspect Emotional aspect BEING LOST

  60. THINGSDOJOBS.TUMBLR.COM

  61. 04. MAP OUT THE PATH FROM THE CURRENT CONTEXT TO

    GOAL BEING MET
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  64. ANTICIPATE NEEDS

  65. PROVIDE GUIDANCE

  66. REMOVE FRICTION

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  69. RELEVANT EXPERIENCES ARE MAGICAL

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  74. WHAT INTERFACE WOULD YOU EXPECT?

  75. DO WE EVEN NEED INTERFACE FOR THIS?

  76. SOME EXPERIENCES ARE BEST WHEN THEY’RE NEVER “EXPERIENCED” Tiffany Conroy

    about an hour ago
  77. COMMON PITFALL #1: BEING GREEDY

  78. COMMON PITFALL #2: FORGETTING EDGE CASES

  79. COMMON PITFALL #3: BUSINESS OVER USER

  80. COMMON PITFALL #4: BEING A CREEP

  81. None
  82. THEY DO IT RIGHT

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  90. FUTURE: CONVERSATIONAL INTERFACES

  91. FUN FACT: PEOPLE DOING BOTS RAISED $170M SO FAR IN

    SILICON VALLEY IN 2016
  92. FUTURE: AUGMENTED REALITY http://bit.ly/refresh-chatbots

  93. FUTURE: POKEMON GO. MORE OF IT.

  94. FUTURE: EVEN MORE DATA HUBS

  95. FUTURE: STANDARDIZED PROTOCOLS

  96. FUTURE: NSUSERACTIVITY, USER INTENTS & SIMILAR SOLUTIONS

  97. BOOKS WORTH READING

  98. ERIC MEYER & SARA WACHTER-BOETTCHER DESIGN FOR REAL LIFE http://bit.ly/refresh-book-1

  99. AARRON WALTER DESIGNING FOR EMOTION http://bit.ly/refresh-book-2

  100. LIVE IN THE FUTURE AND BUILD WHAT’S MISSING. Paul Graham

  101. THANK YOU. @dotmariusz http://mariusz.rocks 100th slide, woo!