UX is more than UI

Transcript

1. UX is more than UI Li Jia Li ( CTO @ AsiaArtConnect)
2. UI/UX
3. So, what’s the difference ?
4. http://www.writingfordesigners.com/?p=19528
5. UI is how it looks, and the UX is how it works.
6. UI is the interface that a user interacts with to achieve their goal
7. UX is the user’s overall experience of the product as they navigate and interact with it.
9. A Norman door is a poorly designed door that confuses or fails to give you an idea whether to push or pull.
10. So what’s more .. - Usability - User Research - Information Architecture - Content Strategy - Interaction Design - Visual Design (UI) - And much more … UX is the resulting opinion/emotion felt by the user (e.g., it’s fast/slow, intuitive/confusing, and/or makes the user feel happy/frustrated).
11. It’s important to think of UI as a tool that can be used to improve UX, rather than a shiny coating that can make UX “look better.”
12. Case study : Myanmar Mobile Banking apps
13. AYA mBanking KBZ Mobile Banking
14. What can you do when you first open the app ?
15. After Log-ined
16. Account info
17. Money Transfer
18. Exchange Rates AYA Bank KBZ Bank
19. Summary - very outdated UI - But simple enough to understand by any users - Even your grandma can use it. - modern elegant UI - Offers many useful features - looks complicated for your grandma. She might call you to assist her how to use the app. :D
20. Is it practical to start building a UX team ? Well …..
21. Resources
22. https://www.interaction-design.org https://www.interaction-design.org/invite?r=li-jia-li
23. Books
24. Thank You !