Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
10 Steps to Start-Up
Search
Matthew Draycott
January 17, 2013
Education
2
650
10 Steps to Start-Up
10 Steps I think every entrepreneur needs to take to build their start-up.
Matthew Draycott
January 17, 2013
Tweet
Share
More Decks by Matthew Draycott
See All by Matthew Draycott
IEEC 2024 - Does Enterprise Education Deliver?
draycottmc
0
81
Skynet to Schoolnet
draycottmc
0
230
IB2B1 Entrepreneurial Mindset - Guest Lecture - Pitch Design
draycottmc
0
120
Business Model Canvas
draycottmc
2
170
Where's the Value?
draycottmc
1
90
Different By Design: Building Adaptive Learning Experiences
draycottmc
0
92
ISBE Presentation 2019
draycottmc
0
41
IEEC 2018 - The Entrepreneurial Medic
draycottmc
1
120
Worcester Boot Camp - Marketing Course
draycottmc
1
120
Other Decks in Education
See All in Education
自己紹介 / who-am-i
yasulab
PRO
3
5.3k
技術勉強会 〜 OAuth & OIDC 入門編 / 20250528 OAuth and OIDC
oidfj
5
1.6k
2025年度春学期 統計学 第9回 確からしさを記述する ー 確率 (2025. 6. 5)
akiraasano
PRO
0
140
View Manipulation and Reduction - Lecture 9 - Information Visualisation (4019538FNR)
signer
PRO
1
2.1k
2025年度春学期 統計学 第2回 統計資料の収集と読み方(講義後配付用) (2025. 4. 17)
akiraasano
PRO
0
120
予習動画
takenawa
0
13k
プレゼンテーション実践
takenawa
0
12k
Alumnote inc. Company Deck
yukinumata
0
1.2k
マネジメント「される側」 こそ覚悟を決めろ
nao_randd
10
5.4k
2025年度春学期 統計学 第4回 データを「分布」で見る (2025. 5. 1)
akiraasano
PRO
0
160
AWSと共に英語を学ぼう
amarelo_n24
0
130
Open Source Summit Japan 2025のボランティアをしませんか
kujiraitakahiro
0
790
Featured
See All Featured
Building a Scalable Design System with Sketch
lauravandoore
462
33k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.5k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Balancing Empowerment & Direction
lara
1
540
Into the Great Unknown - MozCon
thekraken
40
2k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Agile that works and the tools we love
rasmusluckow
329
21k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
139
34k
Docker and Python
trallard
45
3.5k
How to train your dragon (web standard)
notwaldorf
96
6.2k
Automating Front-end Workflow
addyosmani
1370
200k
Transcript
10 No. Steps To Build a Startup
@draycottmc
So... You’ve Got a Killer Idea! What Next?
1 No. Research Everything, well, almost!
Customers 3 Areas:
Customers Competitors 3 Areas:
Customers Competitors Collaborators 3 Areas:
Customers Competitors Collaborators 3 Areas: What to ask?
Customers Competitors Collaborators 3 Areas: What to ask? Who, What,
Where, How & Why?
2 No. Model Because who needs a plan??
“No campaign plan survives first contact with the enemy”
None
Who’s the customer? All the people and organisations your creating
value for!
Ok…so you know who But why will the buy?
Ok…so you know who But why will the buy? Value
Value Newness
Value Value Newness Performance
Value Value Value Newness Performance Brand
Channels? Direct Indirect Vs.
Customers
How…
How… Personal Assistance
How… Self Service
How… Co-Creation
How… Automated Service
Revenue…
The pricing mechanisms available: Understand
Cost Plus The pricing mechanisms available: Understand
Skimming The pricing mechanisms available: Understand
Loss Leader The pricing mechanisms available: Understand
Penetration The pricing mechanisms available: Understand
Premium The pricing mechanisms available: Understand
Freemium The pricing mechanisms available: Understand
Resources = Lab equipment Office Space PC Graphics Tablet Redbull
Experimental Subjects Comic Books Monitors
Activity The key things you need to do to make
your idea work
One last thing!
One last thing! Find Good Partners…
Find Good Partners… You Can’t do it Alone One last
thing!
All that’s left is to count the cost
3 No. Question Key Assumptions
So, You’ve Got A Model Let’s Break It!
Compare: Assumptions in the Model Data from Research
Do they fit together?
4 No. Explore Other Options
None
Iterate the model to work out kinks
5 No. MVP… Get Building!
Minimum Keep it small
Minimum Keep it small Viable Keep it cheap
Minimum Keep it small Viable Keep it cheap Product Keep
it moving!
Push it to the limit… The point of an MVP
is to find the Breaking Point
6 No. Evaluate What worked?
Be Forensic A/B Test
Use this time to trial different directions
Examine Everything Your MVP Is the opportunity To Gather Data!
7 No. Pivot? Or Persevere?
So you’ve made it, do you A: Pivot B: Persevere
Market Reaction to MVP + - Pivot Persevere
Just one word of warning:
Just one word of warning: This isn’t Exact
Just one word of warning: This isn’t Exact It’s a
balancing game at best!
8 No. Execute Now it’s real!
None
That’s the 1st Stage Now comes the tricky bit Building
a business
This is all about
This is all about Users…
This is all about Users… They mean traction
This is all about Users… They mean traction Leading to
capital
9 No. Scale Time to Transition
Aim: Growth!
Capital is your new King
Choices: Fast Slow More Control Less Control Internal Re-investment Angel/VC
Investment Payback Improvement Buy-out
10 No. Repeat… It’s that simple!
OK it’s Not That Easy!
The world will Change... You need to Adapt To Survive
Thanks I hope that was useful!
Massive thanks to everyone who made all the images I’ve
used free to share. Material was my own with ideas taken from Eric Reis and Alexander Osterwalder. The design them owes thanks to Amy Palamountain @ammeep Whose 10 Traumas in 10 minutes presentation was inspirational!