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Social Media 101

Social Media 101

An introduction to social media packed with tips, tricks, rules and reasons, I hope you like it! Originally prepared for the HEEG / EEUK social media best practice event October 2012

Matthew Draycott

September 23, 2012
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  1. Social Media….?! ! !“An ever-growing and evolving !collection of !online

    tools, toys, !platforms and applications that enable all !of us to interact with and share !information. Increasingly, it’s both the !connective tissue and neural net of !the !Web.” ! ! !Ann Handley! ! !‘Content Rules’!
  2. Social Media….?! ! !“An ever-growing and evolving !collection of !online

    tools, toys, !platforms and applications that enable all !of us to interact with and share !information. Increasingly, it’s both the !connective tissue and neural net of !the !Web.” ! ! !Ann Handley! ! !‘Content Rules’!
  3. Reason  1#   62%  of  adults  worldwide  now  use  social

     media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
  4. Reason  1#   62%  of  adults  worldwide  now  use  social

     media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
  5. Reason  1#   62%  of  adults  worldwide  now  use  social

     media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
  6. Reason  1#   62%  of  adults  worldwide  now  use  social

     media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
  7. z   Video! #60+ Hours uploaded per minute! #4 Billion

    views per day! #Playlist creation! #Different content ! !!
  8. z   Warming UP…?! There are 100’s of sites! the

    important thing is:! find your community! !!
  9. •  Word  of  warning…  if  your  offer  sux,  social  

    media  won’t  fix  it   Warning…! ! ! !If your content sucks ! !social won’t help!!
  10. Rule  1#   Join  some  networks  and  listen.    

    Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
  11. Rule  1#   Join  some  networks  and  listen.    

    Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
  12. Rule  1#   Join  some  networks  and  listen.    

    Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
  13. @draycottmc! ! ! ! ! www.mdraycott.com! ! ! ! !

    www.linkedin.com/in/mdraycott!  
  14.  Thanks  to  these  awesome  Flickr  users  for    their  CC

       images:       Adrenbayer   Nelisen   Ma%hewcrymer   Dalensis   Hev_cvk   ohhector     Other  images  used  from  Google,  Stock  or  the  author  own.