Social Media 101

An introduction to social media packed with tips, tricks, rules and reasons, I hope you like it! Originally prepared for the HEEG / EEUK social media best practice event October 2012

Transcript

1. Tips, Tricks & Rules! Social Media! 101! ©  Ma%hew  C.  Drayco%  2012  
2. Social Media….?! ! !“An ever-growing and evolving !collection of !online tools, toys, !platforms and applications that enable all !of us to interact with and share !information. Increasingly, it’s both the !connective tissue and neural net of !the !Web.” ! ! !Ann Handley! ! !‘Content Rules’!
3. Social Media….?! ! !“An ever-growing and evolving !collection of !online tools, toys, !platforms and applications that enable all !of us to interact with and share !information. Increasingly, it’s both the !connective tissue and neural net of !the !Web.” ! ! !Ann Handley! ! !‘Content Rules’!
4. ! !Why! ! !Should I ! !! ! !Care…!
5. Reason  1#   62%  of  adults  worldwide  now  use  social  media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
6. Reason  1#   62%  of  adults  worldwide  now  use  social  media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
7. Reason  1#   62%  of  adults  worldwide  now  use  social  media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
8. Reason  1#   62%  of  adults  worldwide  now  use  social  media.     Reason  2#   It’s  the  no  1.  online  acBvity  on  any  plaEorm.     Reason  3#   65%  of  the  worlds  top  companies  can’t  be  wrong.     Reason  4#   Content  markeBng  is  the  only  game  in  town.    
9. Reason  5#   If  you’re  not  controlling  your  message  someone   else  might  be…  
10. ! !What! ! !Next…!
11. Two Questions! ! !That need careful ! ! !Consideration!
12. Why?! ! ! !Are you using ! !Social Channels!
13. Who?! ! !Are you trying ! !! ! ! !to interact with!
14. Where! ! !Should I ! !! ! !Start!
15. Twitter! #140 character! #Real time! #Fastest growing! #Community ! !!
16. Facebook! #Biggest!! #Pages! #Events! #Groups !! #Business impact!
17. z   Video! #60+ Hours uploaded per minute! #4 Billion views per day! #Playlist creation! #Different content ! !!
18. LinkedIn! #Professional! #Online CV! #Business engagement! #Groups !!
19. z   Warming UP…?! There are 100’s of sites! the important thing is:! find your community! !!
20. Content Hub?! Depending on strategy! you might need! …a website!
21. z   Impact?! You will definitely need! measurement !!!
22. Aggregation?! !If You Want a Life…! !!
23. •  Word  of  warning…  if  your  offer  sux,  social   media  won’t  fix  it   Warning…! ! ! !If your content sucks ! !social won’t help!!
24. Stop…! ! !3!! ! !Rules!
25. Rule  1#   Join  some  networks  and  listen.     Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
26. Rule  1#   Join  some  networks  and  listen.     Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
27. Rule  1#   Join  some  networks  and  listen.     Rule  2#   Once  you  have  a  plan  start  engaging.     Rule  3#   Measure  and  repeat.  
28. Remember…! ! ! !It’s a conversation! ! ! ! ! Not a monologue!!
29. @draycottmc! ! ! ! ! www.mdraycott.com! ! ! ! ! www.linkedin.com/in/mdraycott!  
30.  Thanks  to  these  awesome  Flickr  users  for    their  CC    images:       Adrenbayer   Nelisen   Ma%hewcrymer   Dalensis   Hev_cvk   ohhector     Other  images  used  from  Google,  Stock  or  the  author  own.