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The Secret Life of Comedy – Generate

Avatar for Espen Brunborg Espen Brunborg
September 21, 2017
Design
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180

The Secret Life of Comedy – Generate

Avatar for Espen Brunborg

Espen Brunborg

September 21, 2017
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Transcript

  1. The secret 
 life of comedy BY ESPEN BRUNBORG

  2. primate.co.uk sprintr.io @ebrunborg

  3. Comedy.

  4. Genesis CHAPTER 1:

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  22. FIN

  23. The publishing machine CHAPTER 2:

  24. None

  25. 1. CMS

  26. 2. Template

  27. Classic I

  28. Classic I Classic II

  29. 3. Theme

  30. 4. Content *Sarcasm

  31. 5. Your website

  32. None
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  34. Jackets all look the same too, but hey, I’m pretty

    sure I know where my pockets are. –YARON SCHOEN “
  35. None
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  37. Design abstraction NAVIGATION CHECK-OUT CAROUSELS TEMPLATES FOOTERS WIDGETS SIGN UP

    DASHBOARD GRIDS EFFECTS VARIABLES ICONS

  38. Conformity and efficiency have a price. And that price is

    design. That price is a feeling of humanity. Of something that’s been created from scratch. –MARK BOULTON “

  39. Problem Solution

  40. Your problem is that you make shit. A lot of

    shit. Cheap shit. And no one cares about you or your cheap shit. –JOSHUA TOPOLSKY “

  41. They want the good shit. 
 And they will go

    to find it somewhere. Hell, they’ll 
 even pay for it. –JOSHUA TOPOLSKY “

  42. The good shit CHAPTER 3:

  43. None

  44. Fast

  45. Fast Universal

  46. Fast Universal Intuitive

  47. Fast Universal Intuitive Invisible

  48. Fast Universal Intuitive Invisible User-centric

  49. Fast Universal Intuitive Invisible User-centric Scientific

  50. Fast Universal Intuitive Invisible User-centric Scientific Slow

  51. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual

  52. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising

  53. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

  54. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary

  55. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic

  56. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic VS

  57. Convention Science Utility Expression Art Beauty VS

  58. Music & Comedy CHAPTER 4:

  59. Jeff Greenspan ARTIST AND CREATIVE DIRECTOR

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  63. Hipster Jokes BONUS CHAPTER:

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  65. …

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  71. Rhythm = expectation and reward.

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  77. SETUP CONFRONTATION RESOLUTION

  78. SETUP CONFRONTATION RESOLUTION

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  81. Music sets expectations and meets them. Comedy sets expectations then

    breaks them. Good storytelling relies on both. THE GREENSPAN HYPOTHESIS
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  84. Good designers tell good stories.

  85. Music Comedy &

  86. Music {Templates Metrics Predictability UX Usability Performance Pattern libraries Styleguides

    Consistency Design systems Functionality

  87. Beauty Surprise Humour Personality Difference Friction Confidence Random Unpredictability Emotion

    Complexity Comedy {
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  106. Comedy helps sell 
 the product, music helps the user

    make the purchase.
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  108. Why so serious? CHAPTER 5:

  109. None

  110. We focus on establishing the rules of storytelling instead of

    actually telling good stories.
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  112. I’M BORED WITH WHAT PASSES FOR WEB DESIGN THESE DAYS.

    SHOW ME SOMETHING INTERESTING GOD DAMMIT! –ANDY CLARKE “

  113. Boring = less money.

  114. None

  115. Adding a gorilla playing the drums will increase sales by

    10%. #PROTIP
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  118. Adding Jean Claude Van Damme will increase sales by 24%.

    #PROTIP

  119. Creative = more money.

  120. At McDonald’s we’ve seen ROI 54% higher with creative that

    wins Cannes Lions than creative that doesn’t. – MATT BIESPIEL, MCDONALD’S “

  121. Creatively awarded campaigns generate 11x more market share growth than

    non-creatively awarded campaigns. – ALEXIS NASARD, HEINEKEN “

  122. There’s more to it than consistency, usability, and performance. #ACTUALPROTIP

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