Be Good Be Social 2011 - Jack Draws Anything - Ed Henderson

Edinburgh, Scotland
3 November 2011

Transcript

2. JACK DRAWS ANYTHING ED HENDERSON
3. ED HENDERSON JACK’S DAD
4. TEAM HENDO NOAH, ROSE, TOBY, ED & JACK
5. NOAH 15 ADMISSIONS IN 2 YEARS
6. IDEA
7. SICK KIDS ROYAL HOSPITAL FOR SICK CHILDREN
8. JACK DRAWS ANYTHING
9. TRADITIONAL MEDIA Newspapers (local & national) TV News (BBC, STV) TV Shows (Fern, Russell, Gaby) Magazines (kids, foreign, parenting) BBC Brasil
10. SOCIAL MEDIA 1 2000 emails in 1 week BBC News home page 1 day = 25,000 website visits 120+ countries Top referrers - ? ? ? ? Top search - ?
11. SOCIAL MEDIA 2 8 months Fans 6,800 Facebook 881 Twitter Visits 400,000 Web 5,820,000 Facebook Top 3 countries - ? ? ?
12. SHIFT Facebook is now the Internet All about Social Media Every experience the same? Return to websites? Need to analyse Improve OUR websites
13. SOCIAL MEDIA FOR KIDS Accidentally produced social media for kids Jack’s work being shown to kids and interacting via parents Currently no real SAFE social network for kids GOOD KID NEWS for once
14. GIFTS Crayola (Linkedin) Derwent (Facebook) Berol (letter) So many pens/crayons, lost count, given away some Social Media used for THANK YOUs
15. THE BOOK Hodder Childrens Discovered on Facebook Wall First 290 pictures Written by Mum & Dad 15 x 5 star reviews on Amazon Minimum £4000 added Ideal stocking filler
16. CLOUD BASED TECH Posterous (Autopost) Google Mail (labels) Facebook, Twitter, Youtube (Linkedin, Google+) Google Docs Justgiving Campaign Monitor
17. LESSONS LEARNED
18. CELEBRITY Famous folk already have charity established Tweeting celebrities for a RT IMHO = waste of time Dave Stewart, Brian May, David Tennant, John Barrowman, Natalie Cassidy, Grant Stott, The Wiggles
19. JACK You can lead a boy to crayons but you can’t make him draw Boredom Life (school, holidays, Beavers) Not a machine Logistics
20. GETTING HELP Don't make it hard People don’t want to work Need something in return Learn from flops Get professional advice if poss
21. BE VIGILANT Press, Blogs, Articles, PR People can make mistakes, assume, make it up Check EVERYTHING x 2 Don’t feel bad Watch what you say in public, easy with Social Media
22. BE NICE ALWAYS Bad apples Rude! Questioning motives Own agenda / taking advantage Bad photoshop Ambassador for charity Say THANK YOU
23. MAGIC ANSWER There isn’t one Work hard Try things Learn Share Professional advice
24. NEGATIVES Fatigue, 500+ is a lot Mean people Donations stop Many false opportunities Interrupted normal life Expensive
25. POSITIVES Facebook & Twitter Wrote a BOOK Jack’s drawing ability Penpals, friends, contacts CV / infamy Raised £31,000+ Awards
26. AWARDS
27. YOUNG PERSON ACHIEVEMENT COCKENZIE & PORT SETON COMMUNITY COUNCIL
28. CHARITY CHAMPION (RUNNER-UP) SCOTTISH CHARITY AWARDS
29. DIGITAL FUNDRAISING INSTITUTE OF FUNDRAISING
30. CHILD OF THE YEAR BIGHEARTED SCOTLAND AWARDS
31. SOCIAL MEDIA CAMPAIGN (FINAL 3) .NET AWARDS (24 NOVEMBER)
33. THANK YOU! QUESTIONS?