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Be Good Be Social 2011 - Jack Draws Anything - Ed Henderson
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Ed Henderson
November 08, 2011
Technology
2
110
Be Good Be Social 2011 - Jack Draws Anything - Ed Henderson
Edinburgh, Scotland
3 November 2011
Ed Henderson
November 08, 2011
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Transcript
None
JACK DRAWS ANYTHING ED HENDERSON
ED HENDERSON JACK’S DAD
TEAM HENDO NOAH, ROSE, TOBY, ED & JACK
NOAH 15 ADMISSIONS IN 2 YEARS
IDEA
SICK KIDS ROYAL HOSPITAL FOR SICK CHILDREN
JACK DRAWS ANYTHING
TRADITIONAL MEDIA Newspapers (local & national) TV News (BBC, STV)
TV Shows (Fern, Russell, Gaby) Magazines (kids, foreign, parenting) BBC Brasil
SOCIAL MEDIA 1 2000 emails in 1 week BBC News
home page 1 day = 25,000 website visits 120+ countries Top referrers - ? ? ? ? Top search - ?
SOCIAL MEDIA 2 8 months Fans 6,800 Facebook 881 Twitter
Visits 400,000 Web 5,820,000 Facebook Top 3 countries - ? ? ?
SHIFT Facebook is now the Internet All about Social Media
Every experience the same? Return to websites? Need to analyse Improve OUR websites
SOCIAL MEDIA FOR KIDS Accidentally produced social media for kids
Jack’s work being shown to kids and interacting via parents Currently no real SAFE social network for kids GOOD KID NEWS for once
GIFTS Crayola (Linkedin) Derwent (Facebook) Berol (letter) So many pens/crayons,
lost count, given away some Social Media used for THANK YOUs
THE BOOK Hodder Childrens Discovered on Facebook Wall First 290
pictures Written by Mum & Dad 15 x 5 star reviews on Amazon Minimum £4000 added Ideal stocking filler
CLOUD BASED TECH Posterous (Autopost) Google Mail (labels) Facebook, Twitter,
Youtube (Linkedin, Google+) Google Docs Justgiving Campaign Monitor
LESSONS LEARNED
CELEBRITY Famous folk already have charity established Tweeting celebrities for
a RT IMHO = waste of time Dave Stewart, Brian May, David Tennant, John Barrowman, Natalie Cassidy, Grant Stott, The Wiggles
JACK You can lead a boy to crayons but you
can’t make him draw Boredom Life (school, holidays, Beavers) Not a machine Logistics
GETTING HELP Don't make it hard People don’t want to
work Need something in return Learn from flops Get professional advice if poss
BE VIGILANT Press, Blogs, Articles, PR People can make mistakes,
assume, make it up Check EVERYTHING x 2 Don’t feel bad Watch what you say in public, easy with Social Media
BE NICE ALWAYS Bad apples Rude! Questioning motives Own agenda
/ taking advantage Bad photoshop Ambassador for charity Say THANK YOU
MAGIC ANSWER There isn’t one Work hard Try things Learn
Share Professional advice
NEGATIVES Fatigue, 500+ is a lot Mean people Donations stop
Many false opportunities Interrupted normal life Expensive
POSITIVES Facebook & Twitter Wrote a BOOK Jack’s drawing ability
Penpals, friends, contacts CV / infamy Raised £31,000+ Awards
AWARDS
YOUNG PERSON ACHIEVEMENT COCKENZIE & PORT SETON COMMUNITY COUNCIL
CHARITY CHAMPION (RUNNER-UP) SCOTTISH CHARITY AWARDS
DIGITAL FUNDRAISING INSTITUTE OF FUNDRAISING
CHILD OF THE YEAR BIGHEARTED SCOTLAND AWARDS
SOCIAL MEDIA CAMPAIGN (FINAL 3) .NET AWARDS (24 NOVEMBER)
None
THANK YOU! QUESTIONS?
None