Social Media for Social Good - April 2012 - Jack Draws Anything - Jack Henderson & Ed Henderson

Glasgow, Scotland
26 April 2012

Transcript

1. JACK DRAWS ANYTHING Social Media for Social Good - 26 April 2012 Jack I. R. Henderson & Edward C. Henderson Friday, 27 April 12
2. TEAM HENDO Noah, Rose, Toby, Ed, Jack & Alex Friday, 27 April 12
3. NOAH 20+ admissions in almost 3 years Friday, 27 April 12
4. IDEA Jack Friday, 27 April 12
5. JACK DRAWS ANYTHING Friday, 27 April 12
6. TRADITIONAL MEDIA TV shows (Russell Howard) TV News (BBC & STV) Newspapers Radio Magazines Word of mouth Friday, 27 April 12
7. SOCIAL MEDIA 2000 emails in 1 week BBC News for 1 day = 25,000 visits Twitter & Linkedin & Google+ 140+ countries 7,500+ Facebook fans 15 x more Facebook traffic than web Friday, 27 April 12
8. THE SHIFT Facebook is now the Internet EVERYTHING is about Social Media Every experience the same? Return to websites? Analyse Improve OUR websites Friday, 27 April 12
9. SOCIAL MEDIA FOR KIDS Accidentally produced social media for kids Jack’s work being shown to kids and interacting via parents Currently no real SAFE social network for kids GOOD KID NEWS for once Friday, 27 April 12
10. GIFTS Crayola (Linkedin) Derwent (Facebook) Berol (letter) So many pens/crayons, lost count, given away some Social Media used for THANK YOUs Friday, 27 April 12
11. THE BOOK Discovered on Facebook Wall First 290 pictures Written by Mum & Dad 18 x 5 star reviews on Amazon Minimum £4000+ added Friday, 27 April 12
12. THE BOOK Brazil, UK and South Korea Friday, 27 April 12
13. CLOUD BASED TECH Posterous (Autopost) Google Mail (labels) Facebook, Twitter, Youtube (Linkedin, Google+) Google Docs Justgiving - better than Paypal Friday, 27 April 12
14. CELEBRITY Famous folk already have charity established Tweeting celebrities for a RT IMHO = waste of time Dave Stewart, Brian May, David Tennant, Gabby Logan, Grant Stott, The Wiggles, Rhod Gilbert Friday, 27 April 12
15. JACK You can lead a boy to crayons but you can’t make him draw Never work with kids that draw animals Boredom Life (school, holidays, Beavers) Not a machine Friday, 27 April 12
16. GETTING HELP Don't make it hard People don’t want to work Need something in return! Learn from flops Get professional advice if possible Friday, 27 April 12
17. BE VIGILANT Press, Blogs, Articles, PR People can make mistakes, assume, make it up Check EVERYTHING x 2 Don’t feel bad Watch what you say in public, easy with Social Media Friday, 27 April 12
18. BE NICE ALWAYS Bad apples Questioning motives Own agenda / taking advantage Rude Ambassador for charity Say THANK YOU Friday, 27 April 12
19. NEGATIVES Fatigue, 536 pictures is a lot Mean people Donations stop Many false opportunities Interrupted normal life Friday, 27 April 12
20. POSITIVES Facebook & Twitter Wrote a BOOK Jack’s drawing ability Penpals, friends, contacts Raised £32,000+ Awards Friday, 27 April 12
21. WINNER @.NET MAGAZINE AWARDS 2011 Social Media Campaign of the Year - Jack & Ed Henderson Friday, 27 April 12
22. PREDICTION? Someone asked Jack to draws Hibs winning the Scottish Cup Is Jack the next Octopus? Friday, 27 April 12
23. THANK YOU! QUESTIONS? Friday, 27 April 12