Context and Discovery

@elvisds Context and Discovery Elvis Joel D’Souza Pugmarks.me

@elvisds [VIDEO] How It Feels through Glass

@elvisds What is Context? Context is about how we relate
to everything around us.

@elvisds Outline ▪ Being in Context ▪ Collecting Information
▪ Delivering Value ▪ Challenges ▪ Our take at Pugmarks.me

@elvisds Sensors & Wearable Computing Mobile Phone – Camera
– Microphone – Social Activity – Touch – Smell?

@elvisds [VIDEO] Introducing Google Now

@elvisds Sensors & Wearable Computing ▪ Smart Watches
Pebble, Metawatch, Basis, iWatch? ▪ Smart Cars Automatic, Zipcar, Waze ▪ Smart Calendars Tempo AI, EasilyDo ▪ Google Glass

@elvisds [VIDEO] Pebble (Kickstarter)

@elvisds Signals available • Location • WLAN •
Accelerometer • Cell Tower • Call Log • SMS Log • Browsing History • Contacts • Calendar • Camera • Running Apps • Installed Apps

@elvisds [VIDEO] Automatic — Your Smart Driving Assistant

@elvisds Signals available soon • Sleep Patterns • Pulse
• Bio Sensors • Travel Patterns • Voice • Data from Cars

@elvisds The Context Engine • Context engines have to be
there with you, when you are doing things. • Context engines have to be extremely interesting and precise. • Context engines are personal, and should offer personalized recommendations. • Personal assistants are long term companions.

@elvisds [VIDEO] Tempo Smart Calendar

@elvisds The Context Engine You Your likes and dislikes
Your goals and wishes Your location What are you going to do soon? What are you doing right now? Time Familiar? New? Periodic? Planned? Normal? New? Your actions People’s actions Longer Term Right Now

@elvisds Discovery (Recommender Systems) • Search without the query
• Your Web v/s Their Web v/s Our Web • Recommendations lead to – More than 50% of Connections/Job Applications/ Group Joins on LinkedIn – More than 60% of clicks on YouTube Homepage

@elvisds Information Silos • Data locked up in products
– Social Data in Facebook – Information Network in Twitter – Professional Network in LinkedIn

@elvisds Privacy • Am I being tracked? • Will
I be profiled and subjected to advertisements? • Will they sell my data to 3rd parties? • Who is responsible?

@elvisds Privacy Who knows (a lot) about you already?
• Your Car • Your Banker • Your Smartphone • Your Telecom provider • Your Postman/Courier service

@elvisds Other Challenges • Is it cool? The technology &
fashion perspective • Government Regulations • Adoption by people

@elvisds Pugmarks.me – Guiding Principles ▪ Your context can unearth
valuable information ▪ Information should come to you = Discovery ▪ The product must not have to chose between Users and Recommendations as the product

@elvisds Pugmarks.me – Guiding Principles ▪ What you read during
your day (and not in the morning) should be your News ▪ Discovery must be serendipitous

@elvisds Understanding Context ▪ Is this an Article page? A
Hub Page? Are you on Twitter? On Hacker News? ▪ Do I have more People results than Article results?

@elvisds

@elvisds Pugmarks.me

@elvisds Privacy Concerns? ▪ Most people trust us with their
data or do not care (or do not know?) ▪ Quite a few people did reach out to us ▪ What we do? ▪ Store activity based on explicit actions by users ▪ Use technology to avoid storing sensitive data

@elvisds Status and Road Ahead ▪ Public Beta: 600 users
& counting ▪ Improve ability to detect context ▪ Go from delivering articles to delivering deeper insights ▪ Go Mobile

@elvisds Thank You Elvis Joel D’Souza Pugmarks.me

Context and Discovery

Context and Discovery

More Decks by Elvis D'Souza

Other Decks in Technology

Featured

Transcript