Designing for Impact

Design is at a pivotal moment. Our influence within the business is growing, our skills are in higher demand as problems grow more complex, and companies across size and industries are asking themselves: how do we increase the impact of design? Explore the drivers of design maturity through the lens of research, drawing from two major reports released last year, and from stories of success to learn how highly design-mature companies manage, evangelize, and practice design.

Transcript

1. Designing for Impact Emily Campbell, InVision
2. Hello!
4. design experiences
5. impact experiences
6. Those who impact the experiences of others
7. experiences
8. experiences
9. experiences
10. experiences
11. experiences
12. digital design shapes our experiences
13. our experiences hold value
14. 80% Companies that lead in customer experience outperform laggards by nearly 80% (Forrester) value
15. 84% Companies that work to improve their customer experience report an 84% increase in their revenue 
 (Dimension Data)
16. 96% 96% of customers say customer experience is important in their choice of loyalty to a brand (Microsoft)
17. our experiences hold value
18. Those who impact the experiences of others
19. impact
20. What is the impact
 of design?
21. Design as craft
22. Design as storytelling
23. Design as systems
24. Design as strategy
25. Design as culture
26. Practices Platform People
27. Practices Platform People
28. To inspire change To build coalitions To scale value
29. Words matter!
30. Choose your words wisely
31. Choose your battles wisely
32. “Language is the material of intent.” - Abby Covert, How to Make Sense of Any Mess
33. Your intent will reflect in your outcome
34. Prototype to learn
36. Prototypes exist to be thrown away
37. Prototype questions, not answers
38. Questions are cheap
39. Questions are cheap
 Assumptions are not
40. Systems show their work
41. #DesignExchange Design is a super power
42. Incentives
 Bias
 Values
 Mental Models
43. Conway’s Law The systems of an organization reflect in its product
44. The system always kicks back
45. Culture is a product
47. Stop solving the symptoms
48. Cure the disease
49. Find your tribe
53. The team is the unit of innovation
54. What is the impact
 of design?
55. Applying creativity to change the experiences of others
56. experience
57. You’ve got this
58. Thank you! @InVisionApp