of people use Private Browsing • 20% of people use Private Browsing weekly • And expect it to do more than it does Misconception: • 41%: “Prevents websites from tracking me.” • 40%: “Prevents ads from tracking me.” • 36%: “Prevents search engines from knowing my searches.” • 25%: “Protects my identity from websites.” • 25%: “Prevents IP from being seen.” • 25%: “Prevents from location from being known.” Source: https://duckduckgo.com/download/Private_Browsing.pdf