login. • Much harder to “snoop” on secure traﬃc. • Google gives a bit of consideration to a site’s use of SSL, and will likely increase its importance. • New technologies largely negate performance concerns.
incorporating advanced features • Free certiﬁcates are valid for one (1) year • Paid certiﬁcates are valid for two (2) years • Wildcard domains are allowed with paid options • Paid certiﬁcates support organization and extended validation