Open Platforms
View Slide
InnovationBringing ideas to life
New platforms areemerging
Getting content in and out
"Mashups are the fastest growingecosystem on the Web"David Berlind
So, what’s a Mashup?
A Mashup is a website or web application thatuses APIs to combine content from more thanone source
They are easy to prototype and deploy
Developers are getting creative, taking APIs from multipleWebsites and merging them to form new, innovative applications.
CreativityProfitFun
Sky Guide
Sky Travel
Open up to developers
Developers want the data
Build your own APIs
If an API offers enough value,everyone will use it
The API is the product
Turning products into Open Platforms
Web 1.0
Web 2.0
ChallengesScalabilityCollaborationCopyright and LicensingSLAPrivacy, Security and Identity
"Everyone who has ever taken a shower has hadan idea. It's the person who gets out of theshower, dries off, and does something about itthat makes a difference.“Nolan Bushnell
Questions?