Bringing ideas to life
New platforms are
Getting content in and out
"Mashups are the fastest growing
ecosystem on the Web"
So, what’s a Mashup?
A Mashup is a website or web application that
uses APIs to combine content from more than
They are easy to prototype and deploy
Developers are getting creative, taking APIs from multiple
Websites and merging them to form new, innovative applications.
Open up to developers
Developers want the data
Build your own APIs
If an API offers enough value,
everyone will use it
The API is the product
Turning products into Open Platforms
Copyright and Licensing
Privacy, Security and Identity
"Everyone who has ever taken a shower has had
an idea. It's the person who gets out of the
shower, dries off, and does something about it
that makes a difference.“