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AB Testing

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March 11, 2015
Programming
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AB Testing

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fedesoria

March 11, 2015
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Transcript

  1. AB TESTING @FEDESORIA

  2. None
  3. None

  4. ?

  5. None
  6. None
  7. None

  8. PRUEBA/OBJETIVO

  9. ! ▸ No pruebes por separado ▸ No termines la

    prueba rápido ▸ No sorprendas a tus usuarios

  10. ! ▸ Enseña la misma prueba a usuarios recurrentes ▸

    Se consistente con tus cambios en todo el sitio ▸ Prueba todo

  11. GEM split

  12. VISTA <% ab_test('boton', 'boton1.jpg', 'boton2.jpg') do |nombre_boton| %> <%= image_tag(nombre_boton)

    %> <% end %>

  13. CONTROLADOR def new @precio = ab_test('precio', '100', '99', '100.0') end

  14. finished('precio')

  15. None

  16. MULTI VARIACIONES

  17. SELECTOR DE AUDIENCIAS

  18. PESO DE PRUEBAS ab_test('diseño', 'Viejo', {'Nuevo' => 0.1})

  19. None

  20. 85% converción

  21. GRACIAS

  22. Gracias !