Upgrade to Pro — share decks privately, control downloads, hide ads and more …

AB Testing

fedesoria
March 11, 2015
Programming
0
62

AB Testing

fedesoria

March 11, 2015
Tweet

More Decks by fedesoria

See All by fedesoria
Mo Money Mo Problems (with ruby)
fedesoria
0
350
Dinero en Ruby
fedesoria
0
45
Bigotes en mis Vistas
fedesoria
0
74

Other Decks in Programming

See All in Programming
Front-end application development, Symfony-style(s)
dunglas
2
2k
0→1と1→10の狭間で Javaという技術選定を振り返る/Reflecting on the Decision to Choose Java Between Scaling from 0 to 1 and 1 to 10
jaguar_imo
2
380
Java 22 Overview
kishida
1
180
MicrosoftのPlatform Engineeringガイドを読んで実際になにかやってみた
ymd65536
1
250
はてなにおける CSS Modules、及び CSS Modules に足りないもの / CSS Modules in Hatena, and CSS Modules missing parts
mizdra
6
890
Amazon SQSコンシューマー疎結合への旅 - 出張！ #DevelopersIO IT技術ブログの中の人が語る勉強会 #3
quiver
0
220
FigmaとPHPで作る1ミリたりとも表示崩れしない最強の帳票印刷ソリューション
ttskch
43
18k
Folding Cheat Sheet #3
philipschwarz
PRO
0
120
1BRC--Nerd Sniping the Java Community
gunnarmorling
0
340
スキーマ駆動開発による品質とスピードの両立 - 私達は何故、スキーマを書くのか
kentaroutakeda
0
160
効率化に挑戦してみたらモバイル開発が少し快適になった話
ryunakayama
0
120
Git Lint
bkuhlmann
4
750

Featured

See All Featured
Put a Button on it: Removing Barriers to Going Fast.
kastner
58
3k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
124
32k
Raft: Consensus for Rubyists
vanstee
132
6.3k
We Have a Design System, Now What?
morganepeng
42
6.7k
Making the Leap to Tech Lead
cromwellryan
123
8.5k
WebSockets: Embracing the real-time Web
robhawkes
59
7k
Web Components: a chance to create the future
zenorocha
305
41k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
18
1.7k
In The Pink: A Labor of Love
frogandcode
138
21k
Making Projects Easy
brettharned
108
5.5k
What's in a price? How to price your products and services
michaelherold
237
11k
A designer walks into a library…
pauljervisheath
199
23k

Transcript

  1. AB TESTING @FEDESORIA

  2. None
  3. None

  4. ?

  5. None
  6. None
  7. None

  8. PRUEBA/OBJETIVO

  9. ! ▸ No pruebes por separado ▸ No termines la

    prueba rápido ▸ No sorprendas a tus usuarios

  10. ! ▸ Enseña la misma prueba a usuarios recurrentes ▸

    Se consistente con tus cambios en todo el sitio ▸ Prueba todo

  11. GEM split

  12. VISTA <% ab_test('boton', 'boton1.jpg', 'boton2.jpg') do |nombre_boton| %> <%= image_tag(nombre_boton)

    %> <% end %>

  13. CONTROLADOR def new @precio = ab_test('precio', '100', '99', '100.0') end

  14. finished('precio')

  15. None

  16. MULTI VARIACIONES

  17. SELECTOR DE AUDIENCIAS

  18. PESO DE PRUEBAS ab_test('diseño', 'Viejo', {'Nuevo' => 0.1})

  19. None

  20. 85% converción

  21. GRACIAS

  22. Gracias !