Content Repurposing Workflow

Here's the deck that I created for the online presentation. It seems that turning it into a PDF scrambled the lay out a little bit but the information still stands. This is the easiest way to turn an existing piece of content into many pieces of content; works for both your old blog posts and guides but also the latest ones you've published.

I use the same strategy for https://woopsocial.com because it is just the easiest way to increase the total reach that your social media posts are getting, which I then push back to the original article, blog or guide. Overall this increases our traffic significantly while also ensuring that the workflow can be reproduced by any of our team members.

Transcript

1. HOW TO TURN 1 LONG-FORM VIDEO INTO 30+ POSTS WITH AI My Exact Workflow & Prompts to Fill a 7-Day Content Calendar in 30 Minutes Frank Heijdenrijk
2. THE CREATOR BURNOUT CYCLE This burnout is common, but new systems and tools like woopsocial can break the cycle. Staring at a blank content calendar every morning? Posting sporadically with no real system? Reinventing the wheel for every single post? Wasting hours brainstorming instead of creating? ARE YOU STUCK IN THE "CONTENT TREADMILL?"
3. 1. SOURCE VIDEO 1 x 20-Minute YouTube Video (Your "Hero" Content) 2. AI PROCESSING The "Content Multiplier" workflow distills, rewrites, and formats. 3. 30+ POSTS Native Shorts, Carousels, Threads, LinkedIn Posts, and more. THE BIG PROMISE: THE "CONTENT MULTIPLIER"
4. STOP THINKING IN "POSTS." START THINKING IN "SYSTEMS." Your long-form content (videos, podcasts) is a goldmine. Stop creating one-off posts. WHY IT WORKS: High-Leverage: You've already done the heavy lifting (research, scripting, recording). Efficient: Amplify one piece of work across all platforms. Scalable: A repeatable pipeline that ends content fatigue. THE MINDSET SHIFT: SYSTEMS > POSTS
5. AI DOES THE 80% (THE REPETITIVE WORK) YOU DO THE 20% (THE STRATEGY & VOICE) • Distilling key ideas • Rewriting into new formats (tweets, hooks, scripts) • Generating 20+ variants in seconds • Setting the angle and audience • Picking the best hooks • Editing for authenticity, accuracy, and brand voice THE 80/20 ROLE OF AI: YOUR INTERN, NOT YOUR REPLACEMENT
6. 1. SOURCE A long-form video (YouTube, Webinar, Podcast). 2. AI A solid LLM (ChatGPT, Claude, etc.) for transcription and generation. 3. SCHEDULER A simple tool to "set it and forget it" (e.g., woopsocial). YOUR SIMPLE "GROWTH STACK" (THE 3 TOOLS YOU NEED)
7. SECTION 2 THE 8-STEP REPURPOSING PIPELINE
8. 1. PREP Pick "Hero" Video & Extract/Clean Transcript. 2. STRATEGIZE Build Content Map & Generate Shorts/Reels. 3. CREATE Create Carousels & Build X Threads. 4. DISTRIBUTE Craft LinkedIn Posts & Organize/Schedule. THE BIG PICTURE: FROM 1 VIDEO TO 30 POSTS (THE FLOW)
9. CRITERIA FOR A PERFECT HERO VIDEO: GROWTH HACK: DON'T GUESS. USE WHAT WORKS. 10-20+ minutes long Clear, structured topic ("How to XYZ") Look at your analytics: Sort by watch time, retention, and CTR. Repurpose your winners first. STEP 1: CHOOSE YOUR "HERO" VIDEO
10. HOW TO GET IT: Use YouTube's auto-transcript or a tool like Otter.ai. THE 5-MIN POLISH: Key Prompt: — Remove: Filler words ("ums," "ahs"), timestamps, and fluff. — Keep: The gold! Stories, frameworks, step-by-step guides, and Q&A. STEP 2: EXTRACT & CLEAN YOUR TRANSCRIPT
11. THIS IS YOUR "CONTENT BANK" FOR THE WEEK Ask AI to scan the cleaned transcript and identify 15 high-impact moments. Key Prompt: STEP 3: BUILD YOUR "CONTENT MAP"
12. FOCUS: 20-45 second gems (strong claims, "do this, not that," quick tips). Key Prompt: STEP 4: GENERATE SHORTS/REELS (5-8 CLIPS)
13. FOCUS: "X Mistakes," "X-Step Frameworks," "Before/After," "Do This/Not That." Key Prompt: STEP 5: GENERATE CAROUSELS (4-6 SETS)
14. FOCUS: A strong hook, 8-12 logical tweets (steps, story, or list), and a CTA. GROWTH HACK: Follow up with: “From these 5 threads, extract 30 standalone tweets.” Key Prompt: STEP 6: GENERATE X THREADS (3-5 THREADS)
15. FOCUS: Conversational, expert tone. Use stories, rants ("I keep seeing..."), or frameworks. Key Prompt: STEP 7: GENERATE LINKEDIN POSTS (4-6 POSTS)
16. Organize: Create a simple folder system for your assets (/shorts-scripts/, /carousels/, /tweets/). Calendar: Use your "Content Map" to assign posts to your 7-day calendar. Schedule: Batch upload all copy and media into your scheduler (like woopsocial). Set it and forget it. counter(step-counter) counter(step-counter) counter(step-counter) STEP 8: ORGANIZE & SCHEDULE
17. SECTION 3 EXAMPLE & POWER-UPS
18. HERO VIDEO EXAMPLE: "HOW I TURN 1 VIDEO INTO 30 POSTS" The Output (Sample): Short: (Hook) "Tired of generic AI?" (Tip) "Feed it 5 of your top posts..." Carousel: "5 Mistakes in Content Repurposing" (Slide 1: Hook, Slides 2-7: Mistakes, Slide 8: CTA) X Thread: "Want 30 posts from 1 video? Start with a map. Here's how..." LinkedIn Post: "I remember my first viral video—it flopped on other platforms..." PUTTING IT ALL TOGETHER: 1 VIDEO -> 32 ASSETS
19. Day Post 1 Post 2 Post 3 Post 4 Mon 1 Short 1 Tweet 1 Carousel 1 LinkedIn Tue 1 Reel 1 Thread 1 Carousel Wed 1 Short 2 Tweets 1 Carousel Thu 1 Reel 1 Tweet 1 LinkedIn Fri 1 Short 1 Thread 1 Carousel Sat 1 Reel 2 Tweets Sun 1 Short 1 Tweet Recap Post EXAMPLE 7-DAY CALENDAR (WHAT A FULL WEEK LOOKS LIKE)
20. TRAIN AI ON YOUR VOICE “Analyze these 10 posts. Create a ‘voice guide’ with rules for my tone, formatting, and vocabulary. Use this guide for all future content.” AI FOR HOOKS & HEADLINES Ask AI to generate 20 different hooks for one idea. Pick the top 3. AI FOR COMMENT PROMPTS Ask AI to create CTAs that drive engagement (e.g., "Comment 'GUIDE' for the full workflow"). OPTIONAL POWER-UPS (ADVANCED WORKFLOW)
21. YOUR 3-STEP ACTION PLAN Pick: Find your single best "Hero" video today. Run: Use the "Content Map" prompt (Slide 11) to build your bank. Schedule: Load your first 7 days of content and get your time back. counter(step-counter) counter(step-counter) counter(step-counter) YOUR TURN: STOP GUESSING, START SYSTEMATIZING
22. QUESTIONS? Thank you for your time. Find this workflow and more at https://woopsocial.com