Fidelia Novena 2025 E-Portfolio

Access Portfolio with clickable links (underlined words) here:
https://drive.google.com/drive/folders/1fHYKENmbn_xmu8EJA2w_u6_9eW55mswP?usp=drive_link

Discover a unique blend of creative design and business strategy. As a digital business student specializing in retail & e-commerce, digital marketing, and data analytics, with a certified background as a Junior Graphic Designer, I developed a keen eye in designs with a passion for data-driven insights.

Transcript

1. FIDELIA 2025 Portfolio Contact Projects Skills & Experience Home PORTFOLIO Welcome to my portfolio. A collection of projects showcasing my expertise in business & retail strategy, digital marketing, and design. With a unique ability to bridge creativity with analytical thinking, I craft impactful solutions that drive customer engagement and business growth. Explore my journey where every project tells a story of innovation and problem-solving. Check description below to access portfolio with clickable links.
2. 02 CAREER VISION & GOALS 01 Bridging Creativity & Critical Strategy Utilize design expertise and business acumen to develop impactful branding and digital strategies that drive growth in retail and e-commerce. 02 Empowering Data-Driven Decision Making Leverage market analysis, business intelligence, and visual storytelling to optimize customer experience and business performance. 03 Leveraging Data for Strategic Decision-Making Advanced analyzing to transform raw data into actionable insights, empowering both internal operations and external strategic initiatives for impactful decisions and sustainable growth. 04 Continuous Learning & Leadership Grow as a leader in the intersection of business and design, mentoring others and staying ahead of industry trends to create meaningful change. 2025 Portfolio Contact Projects Skills & Experience Home
3. 03 CERTIFICATIONS FIDELIA NOVENA FIDELIA NOVENA FIDELIA NOVENA FIDELIA NOVENA MarkPlus Institute, IELTS, SAP, BNSP - Junior Graphic Designer USM International Essay Competition Participant Dipenogoro Business Case Competition Participant Top 10 Finalist IMPACT 2025 Retail Business Case Competition Issued by Semarang University. Case: Bridging the Educational Gap. Issued by University of Dipenogoro. Case contributed by Gojek. Issued by Universitas Bunda Mulia Details on linkedin profile 2025 Portfolio Contact Projects Skills & Experience Home
4. 04 DATABASE MANAGEMENT TUTOR Lead Tutor in 2 Classes (2025) In addition to the formal lecturer sessions, I Independently mentor two first-year classes (2 classes per week), each consisting of 25–38 students, by delivering comprehensive training in Database Management subject. This role involves: Curriculum Delivery: Teaching core concepts such as Entity Relationship Diagrams (ERDs) and Relational Database Management Systems (RDBMS). Practical Application: Guiding students in creating database diagrams and writing queries using tools like Microsoft Visio, Excel, and MySQL. Individualized Support: Providing tailored one-on-one assistance to help students understand complex topics and apply theoretical concepts to real- world scenarios. Not just through memorization, but by truly understanding the logic using simplified explanations, relatable analogies, and tips & tricks for efficient learning. Effective Communication Creative Visualization Microsoft Visio MySQL 2025 Portfolio Contact Projects Skills & Experience Home
5. 05 GOOGLE CLOUD SUMMIT 2025 One-day Event Crew & Usher at Ritz Calton Pacific Place (22 May 2025) Guided and assisted VIP and international attendees in the main ballroom during all 8 sessions, including 1 keynote and 7 breakout sessions. Ensured smooth audience flow by directing guests to designated seating areas, entrances, and exits with a service-oriented approach. Provided clear and courteous directions to attendees, including answering logistical questions and assisting in both Bahasa Indonesia and English. Conducted headcount tracking for each session to support event report and crowd management. Maintained a professional and welcoming environment, ensuring guest comfort and a positive event experience for high-level corporate and Google representatives. Situational Awareness Event-Flow Precision Multilingual Interaction Crowd Navigation Contact Projects Skills & Experience Home 2025 Portfolio
6. 06 JAKARTA VEGETARIAN WEEK 2025 One-day Event Crew & Usher at Emporium Pluit Mall (4 May 2025) Assisting event logistics, including setting up trophies and arranging off-stage & on-stage tables between sessions Directed tenants and visitors to ensure smooth event flow Maintained cleanliness and hygiene in public areas, including sterilizing shared spaces Engaged with the crowd to boost energy and participation during event activities Supported beverage sales and assisted tenants with booth operations Videographer for Instagram Live and helped document the event Agile Teamworking Clear communication Real-time Coordination Responsiveness Contact Projects Skills & Experience Home 2025 Portfolio
7. 07 BLUCHAMP BUSINESS CASE COMPETITION FINALIST (TOP 15) Blu by BCA Digital x MarkPlus Institute (2024) Selected from 1,000+ students nationally from completing a marketing certification, and ranked among 201 top scorers. Formed into 67 teams, leading to next elimination rounds. As the team leader, develop a data-driven strategy to enhance user engagement and market positioning, incorporating competitor analysis (PESTEL, VRIO, STP), and industry *insights for pitching deck submission. Advanced to the Top 15 and pitched a comprehensive business proposal directly to Blu by BCA Digital & MarkPlus executives. Gained valuable experience in collaborating with top students and industry experts/mentors, sharpening leadership, public speaking, critical thinking, problem-solving, and identifying market growth opportunities. Leadership *The proposed strategy is confidential and cannot be disclosed here. Negotiation In-Depth Problem Analysis Adobe Illustrator & Canva Contact Projects Skills & Experience Home 2025 Portfolio
8. 08 EXECUTIVE OF DIGITAL BUSINESS (EXODUS) Technology Division – Student Development Subdivision (2023 - 2024) Presentation Technical Support: presentation operator during a Zoom meeting between senior students and an international guest lecturer, ensuring smooth transitions and technical coordination throughout the session. Program & Event Coordination: Oversaw student development programs and additional classes by handling registration, attendance tracking, feedback collection, documentation (photography), and reporting to ensure smooth execution. Mentorship & Tutoring: Served as a mentor for a freshman, conducting three tutoring sessions on Operations Management and English subjects to support academic success. Community Engagement (PKM Initiative): Assisted a lecturer for social media marketing training at Naughty Company by facilitating discussions, answering worker inquiries, and strengthening engagement between lecturers and employees. Himpunan Mahasiswa (HIMA) Team Building Facilitating Discussions Mentorship Microsoft Excel Contact Projects Skills & Experience Home 2025 Portfolio
9. 09 POP-UP BOOTH & EVENT MARKETING EXPERIENCE Successfully managed 4 pop-up booths at Comifuro, other art market booths, and an exhibition. Led content production, including Instagram posts, stories, Twitter campaigns, and copywriting. Produced & design photography for product visuals using Adobe Illustrator & Photoshop to enhance brand appeal. Developed compelling marketing strategies to increase visibility and audience booth engagement. Lobi.Ind (2025) | Comifuro (2022–2024) | Exhibition (2022) | Art Market (2021) Team Management @puffylab.ig | @d.wartegcirlce Content Planning O2O Strategy Adobe Illustrator & Photoshop 2025 Portfolio Contact Projects Skills & Experience Home
10. 10 Contact Projects Skills & Experience Home 2025 Portfolio ANALYTIC & REPORT VISUALIZATION An interactive and insightful sales report using Power BI, integrating data from MySQL, Excel, and Power BI's own data transformation tools. Big Data Collection & Cleaning: Extracted, cleaned, and structured raw data for meaningful insights. DAX & Data Modeling: Applied calculated measures and relationships for accurate reporting. Visual Storytelling: Designed a user-friendly, comprehensive dashboard with my graphic design expertise. Actionable Insights: Helps businesses track revenue trends, identify top-performing areas, and optimize decision-making. Aesthetic yet functional, ensuring that key business metrics are easily understood by sales teams and stakeholders. MySQL, Power BI, Microsoft Excel, Adobe Illustrator Video showcased on LInkedIn
11. 10 Contact Projects Skills & Experience Home 2025 Portfolio RETAIL ADVERTISING University Course Project Leader & Creative Director Led and executed a comprehensive advertising and visual merchandising campaign for Nona Rara Batik, Nikon and SOGO Department Store. Responsible for end-to-end project management, creative direction, and team coordination, both internally and in regular consultations with the lecturer. Delivered the final presentation deck simulating a client pitch setting. Campaigns received top marks in academic evaluation and were praised for strategic audience alignment and execution polish. Market-Driven Campaign Strategy: Bridging data and creativity with in-depth market analysis (demographics, psychographics, behavioral trends) to tailor campaigns to target audiences. Creative Direction: Created an immersive visual merchandising concept and developed a retail video campaigns with a focus on emotional storytelling. Production: Wrote the script and storyboard, directed the video production, cast models and voice talent, and designed scenes with detailed shooting guide, planning, props, and location settings. Direct in-store layout surveys. Designed in-store window & interior displays with 3D layout planning, sketch, prop material selection, and interactive installation (photobooth) for customer engagement to drive foot traffic, and social media activation. Cost-Performance Strategy: Calculated and allocated budgets across digital ads, KOL collaborations, and direct marketing. Ensuring cost- efficient reach and measurable engagement Audience Mapping Creative Resource Juggling Project Management Adobe Softwares & Canva This is a mock project for educational purposes, simulating real-world industry practices. Click here to access media and decks.
12. 11 GRAPHIC DESIGNS Vector Illustration, Instagram Post & Story, Brand Guideline, User Interface Adobe Illustrator Adobe Photoshop Contact Projects Skills & Experience Home Visit my older projects on portfolio website & for my latest works on LinkedIn 2025 Portfolio
13. 12 LET’S CONNECT! 0895635943712 linktr.ee/fidelianovena fidelia.nd12@gmail.com Jakarta Pusat Contact Projects Skills & Experience Home 2025 Portfolio
14. THANK YOU This portfolio is a work in progress and will be updated regularly. Please note that the documents showcased are limited due to unreleased certificates and ongoing processes. Let's connect, explore opportunities, and collaborate to elevate your business. Cheers! 2025 Portfolio Contact Projects Skills & Experience Home