a nightmare. ‣ had to create an entirely new css framework to deal with all the screen sizes. ‣ every page had to be designed individually. ‣ content had to be type fitted, similar to print layout workflow. ‣ had to disable pinch to zoom. ‣ large image needs for iPad were brutal. ‣ had to add device detection to reduce JS page load per context. ‣ typical navigation had to be scrapped. ‣ design sacrifices had to be made to make it work. ‣ page flow was less than ideal.