In this talk I talk about what it takes to create an amazing mobile experience, be innovative and include some tips and tricks we've learned at pinch/zoom to be successful.
few of our clients... “We could build the best mobile app ever made, but if our customers don’t know why it’s good, then it could be the worst app ever made. —Scott Dierdorf @sdierdorf
confidential information and is provided for private review only. Do not distribute without permission. Screenshot Placeholder CLIENT Automatic Data Processing PROJECTS ADP iPhone App, Mobile Web App, Content Proxy SERVICES Concept, Strategy, Design & Development DESCRIPTION We designed and developed an application for ADP customers to complete common tasks related to HR, payroll, and benefits in a mobile context.
1970 web 2.0 feature brick IPv4 touch 3G IPv6 2020 candybar 4G 2.5G 2G 1G ubiquity mobility pc’s mainframe HTML5 academia MADE WITH LOVE IN SEATTLE BY touch IPv6 4G ubiquity HTML5
‣ it lasts from 1-5 days depending on the size and scope of the project ‣ we create a shared vision of how mobile is meant to improve your business ‣ we discover what you do well ‣ we uncover areas where you can improve ‣ we define what success will look like ‣ we define how mobile will improve your bottom line ‣ the result is a mobile strategy that you can start on today that will take you into tomorrow MADE WITH LOVE IN SEATTLE BY
hired pinch/zoom based on their deep knowledge and over a decade’s experience of creating mobile experiences ‣ pinch/zoom & BBC designed the iPad app as a new means to connect people to the wealth of BBC content ‣ We worked with BBC to define strategy, pricing, wording, content, design, interactions and more ‣ pinch/zoom created an interaction concept to test with 32 users between Dec 2010 and Feb 2011 in New York ‣ New York-based usability firm, Creative Good facilitated the usability tests ‣ We did rapid design iteration based on real-time user and client feedback
expectation of the “Apple Aesthetic” when it comes to interaction and user experience. Pixel perfection is important. ‣ Users prefer Need-driven over Marketing-driven Design ‣ Users are in control of their iPad experience, and will remove, close, delete or leave anything they perceive as marketing or advertising activity. ‣ Less is more ‣ This is true when talking about animations or content on each screen. Users have an expectation of interactions but are impatient with too much animation. ‣ Gestures Matter ‣ Web metaphors, like scrolling are considered “cheap” or “lower quality.” Users prefer “native” metaphors like swiping.
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