Passwords are a big problem online and a lot of websites have turned to centralized services to handle logins for them. It's a disturbing trend from a privacy/surveillance point of view, but from a software freedom point of view, it's also turning these proprietary services into core dependencies.
That's why Mozilla is building Persona, a new federated and cross-browser system which makes identity a standard part of the browser. It's simple, privacy-sensitive and entirely free software.