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Mariella Marzano Phytothreats: WP2

Mariella Marzano Phytothreats: WP2

Feasibility analyses and development of ‘best practice’ criteria.

Forest Research

April 21, 2016

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  1. WP2: Feasibility analyses and development of ‘best practice’ criteria Social

    Science: Mariella Marzano & Mike Dunn Economics: Gregory Valatin& Colin Price Nursery engagement: Tim Pettitt Plant health researchers: Alexandra Schlenzig, Jane Barbrook & Ana Pérez-Sierra
  2. 20/04/2016 2 Social and Economic research Three key parts: i)

    Social analysis to assess applicability of best practice criteria ii) Cost-benefit analysis of introducing ‘best practice’ iii) Developing ‘best practice’ criteria to underpin guidelines for an accreditation scheme Responsibilities: Mariella: WP2 leader and carrying out social research Gregory: Leading economic research within WP2 Mike: Social researcher Tim: Assisting with social research esp. nursery engagement Colin: Economist
  3. Part one Social analysis to assess applicability of best practice

    criteria Objectives i. Stakeholder mapping of nursery sector – forest nurseries, horticulture retail, wholesale nurseries etc. ii. Research into existing values, experiences and practices on disease effects and management iii. Assess attitudes towards accreditation scheme 20/04/2016 3
  4. Methods & themes • Stakeholder mapping Contacts with key stakeholders

    already made by the team but can also use stakeholder databases built up from other tree health projects • Interviews and participant observation with nurseries Themes include: • location within supply chain & business model (categorisation); • current pest and disease management and links to existing beliefs, values and experiences; • governance and policy tools and wider influences on decision- making e.g. knowledge networks; • key areas where nurseries are most and least able to change; • perspectives on disease management for future and potential for accreditation scheme. Minimum 20 interviews a year (usually 30 mins to 1 hour) 20/04/2016 4
  5. Methods & themes cont… • Wider industry focus groups Feasibility

    of identified future management options; benefits/barriers of an accreditation scheme Minimum of 6 focus groups linked to networking events • Consumer Survey Exploring plant buying habits (what, where, how many…); knowledge and awareness of tree pest and diseases; perceived benefits (or not) of buying accredited plants; Willingness to pay Likely to be online sampling, nationally representative 20/04/2016 5
  6. Part Two Cost-benefit analysis of nursery accreditation options Objectives •

    to undertake an appraisal of the costs and benefits of options for developing best practice in UK nurseries to mitigate risks of further Phytophthora introduction and spread:  from UK nurseries’ perspective  from the perspective of society as a whole 20/04/2016 6
  7. Methods & themes UK nurseries perspective Utilising Part One social

    research on management options for best practice to formulate questions for… • A survey at nurseries Investigate anticipated costs and benefits to nursery businesses of implementing different management measures e.g. changes to production facilities or water treatment N.B. Possibly much larger sample needed • Questions in the consumer survey Willingness to Pay for accredited stock. For analysis (aggregation) this will include enquiries about price premiums for certified plans and average number of plants purchased 20/04/2016 7
  8. Methods & themes cont… Societal perspective 20/04/2016 8 Exploratory but

    based on data from UK nurseries perspective Depending on sample size, either: i) Scaling up anticipated costs and benefits ii) Use mean survey values combined with sensitivity analysis Potential impacts of failure to adopt best practice measures using following datasets i) Impacts of invasive species on TWF in other countries ii) UK risk register iii) Scenario development (Colin Price) e.g. spread of Phytophthora when no new practices are introduced versus best practice/accreditation and impact on carbon
  9. 20/04/2016 9 Milestones and outputs Month 6 – Map stakeholder

    networks Month 12 – Interim report on stakeholder values and practices Month 24– Interim report on stakeholder attitudes towards accreditation Month 24 – Report on consumer survey Month 30 – Contribute finding into accreditation framework Month 34 – Final report on nursery practices and feasibility of future management options
  10. • Need to coordinate visits to nurseries with other WPs

    and plant health researchers to avoid ‘overloading’. Organise through WP5? • Help with stakeholder mapping • Need to discuss timelines for starting interviews and participant observation with nurseries. Start with the nurseries that are signed up as partners? • Ethics • Avoiding any identification of nurseries in reporting but what about other WPs? • What to do if there is a ‘disclosure of disease’ during interviews? Issues to think about