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Mariella Marzano Phytothreats: WP2

Mariella Marzano Phytothreats: WP2

Feasibility analyses and development of ‘best practice’ criteria.

Forest Research

April 21, 2016
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  1. WP2: Feasibility analyses and
    development of ‘best practice’ criteria
    Social Science: Mariella Marzano & Mike Dunn
    Economics: Gregory Valatin& Colin Price
    Nursery engagement: Tim Pettitt
    Plant health researchers: Alexandra Schlenzig, Jane Barbrook
    & Ana Pérez-Sierra

    View Slide

  2. 20/04/2016
    2
    Social and Economic research
    Three key parts:
    i) Social analysis to assess
    applicability of best practice
    criteria
    ii) Cost-benefit analysis of
    introducing ‘best practice’
    iii) Developing ‘best practice’ criteria
    to underpin guidelines for an
    accreditation scheme
    Responsibilities:
    Mariella: WP2 leader and carrying out social research
    Gregory: Leading economic research within WP2
    Mike: Social researcher
    Tim: Assisting with social research esp. nursery
    engagement
    Colin: Economist

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  3. Part one
    Social analysis to assess applicability of best practice
    criteria
    Objectives
    i. Stakeholder mapping of nursery sector – forest nurseries,
    horticulture retail, wholesale nurseries etc.
    ii. Research into existing values, experiences and practices on
    disease effects and management
    iii. Assess attitudes towards accreditation scheme
    20/04/2016
    3

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  4. Methods & themes
    • Stakeholder mapping
    Contacts with key stakeholders already made by the team but can
    also use stakeholder databases built up from other tree health
    projects
    • Interviews and participant observation with nurseries
    Themes include:
    • location within supply chain & business model (categorisation);
    • current pest and disease management and links to existing
    beliefs, values and experiences;
    • governance and policy tools and wider influences on decision-
    making e.g. knowledge networks;
    • key areas where nurseries are most and least able to change;
    • perspectives on disease management for future and potential
    for accreditation scheme.
    Minimum 20 interviews a year (usually 30 mins to 1 hour)
    20/04/2016
    4

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  5. Methods & themes cont…
    • Wider industry focus groups
    Feasibility of identified future management options;
    benefits/barriers of an accreditation scheme
    Minimum of 6 focus groups linked to networking events
    • Consumer Survey
    Exploring plant buying habits (what, where, how many…);
    knowledge and awareness of tree pest and diseases; perceived
    benefits (or not) of buying accredited plants; Willingness to pay
    Likely to be online sampling, nationally representative
    20/04/2016
    5

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  6. Part Two
    Cost-benefit analysis of nursery accreditation options
    Objectives
    • to undertake an appraisal of the costs and benefits of options
    for developing best practice in UK nurseries to mitigate risks of
    further Phytophthora introduction and spread:
     from UK nurseries’ perspective
     from the perspective of society as a whole
    20/04/2016
    6

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  7. Methods & themes
    UK nurseries perspective
    Utilising Part One social research on management options for best
    practice to formulate questions for…
    • A survey at nurseries
    Investigate anticipated costs and benefits to nursery businesses of
    implementing different management measures e.g. changes to
    production facilities or water treatment
    N.B. Possibly much larger sample needed
    • Questions in the consumer survey
    Willingness to Pay for accredited stock. For analysis
    (aggregation) this will include enquiries about price
    premiums for certified plans and average number of
    plants purchased
    20/04/2016
    7

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  8. Methods & themes cont…
    Societal perspective
    20/04/2016
    8
    Exploratory but based on data from UK nurseries perspective
    Depending on sample size, either:
    i) Scaling up anticipated costs and benefits
    ii) Use mean survey values combined with sensitivity analysis
    Potential impacts of failure to adopt best practice measures using
    following datasets
    i) Impacts of invasive species on TWF in other countries
    ii) UK risk register
    iii) Scenario development (Colin Price) e.g.
    spread of Phytophthora when no new
    practices are introduced versus best
    practice/accreditation and impact on
    carbon

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  9. 20/04/2016
    9
    Milestones and outputs
    Month 6 – Map stakeholder networks
    Month 12 – Interim report on
    stakeholder values and practices
    Month 24– Interim report on
    stakeholder attitudes towards
    accreditation
    Month 24 – Report on consumer
    survey
    Month 30 – Contribute finding into
    accreditation framework
    Month 34 – Final report on nursery
    practices and feasibility of future
    management options

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  10. • Need to coordinate visits to nurseries with other WPs and plant
    health researchers to avoid ‘overloading’. Organise through
    WP5?
    • Help with stakeholder mapping
    • Need to discuss timelines for starting interviews and
    participant observation with nurseries. Start with the nurseries
    that are signed up as partners?
    • Ethics
    • Avoiding any identification of nurseries in reporting but what
    about other WPs?
    • What to do if there is a ‘disclosure of disease’ during interviews?
    Issues to think about

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