Mariella Marzano Phytothreats: WP2

Feasibility analyses and development of ‘best practice’ criteria.

Transcript

1. WP2: Feasibility analyses and
   development of ‘best practice’ criteria
   Social Science: Mariella Marzano & Mike Dunn
   Economics: Gregory Valatin& Colin Price
   Nursery engagement: Tim Pettitt
   Plant health researchers: Alexandra Schlenzig, Jane Barbrook
   & Ana Pérez-Sierra
   

   View Slide

2. 20/04/2016
   2
   Social and Economic research
   Three key parts:
   i) Social analysis to assess
   applicability of best practice
   criteria
   ii) Cost-benefit analysis of
   introducing ‘best practice’
   iii) Developing ‘best practice’ criteria
   to underpin guidelines for an
   accreditation scheme
   Responsibilities:
   Mariella: WP2 leader and carrying out social research
   Gregory: Leading economic research within WP2
   Mike: Social researcher
   Tim: Assisting with social research esp. nursery
   engagement
   Colin: Economist
   

   View Slide

3. Part one
   Social analysis to assess applicability of best practice
   criteria
   Objectives
   i. Stakeholder mapping of nursery sector – forest nurseries,
   horticulture retail, wholesale nurseries etc.
   ii. Research into existing values, experiences and practices on
   disease effects and management
   iii. Assess attitudes towards accreditation scheme
   20/04/2016
   3
   

   View Slide

4. Methods & themes
   • Stakeholder mapping
   Contacts with key stakeholders already made by the team but can
   also use stakeholder databases built up from other tree health
   projects
   • Interviews and participant observation with nurseries
   Themes include:
   • location within supply chain & business model (categorisation);
   • current pest and disease management and links to existing
   beliefs, values and experiences;
   • governance and policy tools and wider influences on decision-
   making e.g. knowledge networks;
   • key areas where nurseries are most and least able to change;
   • perspectives on disease management for future and potential
   for accreditation scheme.
   Minimum 20 interviews a year (usually 30 mins to 1 hour)
   20/04/2016
   4
   

   View Slide

5. Methods & themes cont…
   • Wider industry focus groups
   Feasibility of identified future management options;
   benefits/barriers of an accreditation scheme
   Minimum of 6 focus groups linked to networking events
   • Consumer Survey
   Exploring plant buying habits (what, where, how many…);
   knowledge and awareness of tree pest and diseases; perceived
   benefits (or not) of buying accredited plants; Willingness to pay
   Likely to be online sampling, nationally representative
   20/04/2016
   5
   

   View Slide

6. Part Two
   Cost-benefit analysis of nursery accreditation options
   Objectives
   • to undertake an appraisal of the costs and benefits of options
   for developing best practice in UK nurseries to mitigate risks of
   further Phytophthora introduction and spread:
    from UK nurseries’ perspective
    from the perspective of society as a whole
   20/04/2016
   6
   

   View Slide

7. Methods & themes
   UK nurseries perspective
   Utilising Part One social research on management options for best
   practice to formulate questions for…
   • A survey at nurseries
   Investigate anticipated costs and benefits to nursery businesses of
   implementing different management measures e.g. changes to
   production facilities or water treatment
   N.B. Possibly much larger sample needed
   • Questions in the consumer survey
   Willingness to Pay for accredited stock. For analysis
   (aggregation) this will include enquiries about price
   premiums for certified plans and average number of
   plants purchased
   20/04/2016
   7
   

   View Slide

8. Methods & themes cont…
   Societal perspective
   20/04/2016
   8
   Exploratory but based on data from UK nurseries perspective
   Depending on sample size, either:
   i) Scaling up anticipated costs and benefits
   ii) Use mean survey values combined with sensitivity analysis
   Potential impacts of failure to adopt best practice measures using
   following datasets
   i) Impacts of invasive species on TWF in other countries
   ii) UK risk register
   iii) Scenario development (Colin Price) e.g.
   spread of Phytophthora when no new
   practices are introduced versus best
   practice/accreditation and impact on
   carbon
   

   View Slide

9. 20/04/2016
   9
   Milestones and outputs
   Month 6 – Map stakeholder networks
   Month 12 – Interim report on
   stakeholder values and practices
   Month 24– Interim report on
   stakeholder attitudes towards
   accreditation
   Month 24 – Report on consumer
   survey
   Month 30 – Contribute finding into
   accreditation framework
   Month 34 – Final report on nursery
   practices and feasibility of future
   management options
   

   View Slide

10. • Need to coordinate visits to nurseries with other WPs and plant
    health researchers to avoid ‘overloading’. Organise through
    WP5?
    • Help with stakeholder mapping
    • Need to discuss timelines for starting interviews and
    participant observation with nurseries. Start with the nurseries
    that are signed up as partners?
    • Ethics
    • Avoiding any identification of nurseries in reporting but what
    about other WPs?
    • What to do if there is a ‘disclosure of disease’ during interviews?
    Issues to think about
    

    View Slide