significant numbers of individuals, community groups and community projects through sowing, growing and enjoy native wild plants and through this to build: Enduring engagement with local nature Connection with community and social cohesion Target: 16-25 year olds, disadvantaged and “disengaged” 17/06/2017 2
250 • max £4,000 • Flagship projects • One in each country of UK • max £135,000 • Seed Packets • 750,000 distributed to households between 2014-2016 • Seed Kits • 250,000 (1.25 million seed packets) distributed to group leaders between 2014-2016
natural world, other people around them and their communities. Become active by doing something positive outdoors Take notice of beautiful and inspirational things in their neighbourhoods and of new opportunities Keep learning about nature and community Share resources, time, enthusiasm and knowledge
1,500 2,000 2,500 3,000 3,500 4,000 > 1,000 individuals > 100 individuals ≤ 100 individuals Number of individuals carrying out actions for nature, by action (positive n = 15,284; 24% of respondents (total n = 63,253).
Incentive – prize draw • Invitation sent to 42,188 group leaders • 17% response rate (n=6,811*) • Closed, scaled and open questions 17/06/2017 14 Year Not attributable Attributable Total 2014 110 395 505 2015 836 2496 3332 2016 672 2302 2974 Total 1618 5193 6,811
and spread through the activities to the range of community members. The enthusiasm that spread for the environment, an interest in nature, and a desire to help. Connections that spread through people coming to events, joining up with other people and organisations. The flowers that were spreading, literally. Not just at our venues and events but later as gifts to friends and neighbours, everyone went home with seeds to sow themselves and a pot of seeds to give to someone. So SPREAD, the flowers, the knowledge, the connections, the gains.” (2014 cohort leader, Wales)
• Cumulative impact significant (spatial, temporal) • Large part of the programme focused on: • Relationship building • Partnership managers, Engagement Officers, Volunteer mentors • Social media (e.g. blogs, vlogs, Twitter, FB) • Supporting materials • Web-based resources (guides, ideas, news) • Celebration • Arts and creative events • Awards and prizes • Messaging
of being connected to something bigger – community, programme – movement, nature • But able to take action in local contexts • Perceptions of connection change through action and emotion, underpinned by learning (social as well as individual) and awareness • Relational and shared values emerge as key consideration in connection