Duolingo Delights - Revised

Proposal Deck
FVCproductions

Transcript

1. I’m Frances! Introducing Duolingo Delights
3. Duolingo + Culture Music Art Food
4. Future Plans for Duolingo “In the longer term, we want everybody to have access to all types of education of the highest quality. We started with languages, but we won’t stop there.” - Luis Von Ahn
5. Surprise yourself with Delights. Learn the language, explore the culture.
6. Objectives Create an even more immersive platform where users can learn more about the culture around the language they're trying to learn Achieved by inserting mini culture-related tasks throughout user's learning tree These will be dubbed delights
7. the definition of culture ?
8. It’s more than just language. Culture Architecture Religion Ethics Customs Language Music Films Theater Literature Clothing Art Cuisine
9. Features 3 key categories CEFR level for video and music only PG rated hands on & engaging taste, sight, hearing food video music
10. video
11. iPhone Mockups
12. delight delight unlocked! food delight Did you enjoy it? meh yes! food delight French croissant with nutella I’m done! Recipe
13. CEFR Level each delight associated with CEFR difficulty level
14. 10 year old French lvl 2 CEFR: A1 All personas desire a deeper immersion for the language they’re learning 17 year old French lvl 13 CEFR: B2 La Vie en Rose by Edith Piaf I’m done! Listen music delight food delight French croissant with nutella I’m done! Recipe
15. Current Industry small niche market no competitors have similar product products out there that focus on learning through video, music, and food specific culture facts usually found on numerous niche blogs and are not visually pleasing or engaging
16. Comparative Products
17. User Testing & Validation # of students who do/do not provide feedback for delights after it is unlocked A/B testing with delights turned on/off delights with most positive/negative feedback
18. Success Metrics increased retention and reduced churn new user signups more MAUs and DAUs expected increase in MAUs by 10% monetization sponsored delights advertising models for entertainment
19. Timeline | MVP French language video delight creation video on Android verify success metrics A1 and A2 levels beta release MVP 2 & 3: more languages and platforms
20. Desired Impact fall back feature for users that get tired of being tested on vocabulary and grammar engage users further with interactive recommendations better understanding of what cultural aspects of the language are further motivation for user to complete lessons
21. It takes Duolingo one step further towards becoming an immersive learning platform, true to its long-term mission of providing free education for everyone.
22. Risks • copyright legal complexity for music, video, and recipes • avoid tech debt with partnerships (Netflix, HBO, YouTube, etc.) Alternatives
23. Q&A
24. Thanks for listening! ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶
25. References • iconfinder.com/Squid.ink • duolingo.com • duolingo.com/design • wikiwand.com/Outline_of_culture • greekgeek12.deviantart.com • quora.com/profile/Luis-Von-Ahn • donquijote.org/culture • everyculture.com • fluentu.com • rockalingua.com • worthofweb.com • wikiwand.com/en/Mango_Languages • rockalingua.com.w3cdomain.com • iconfinder.com • qlipo.com • mangolanguages.com • fluentcity.com • rosettastone.com • lingvist.com • memrise.com
26. Appendix
27. Niche Culture Blogs
29. Comparative Products Focusing on Culture
36. JSON Format
37. JSON category video, music, food CEFR level A1, A2, B1, B2… etc delight image link to delight { "category": "video", "level": "A1", "delight": "A Cat in Paris (2010)", "image": "http://goo.gl/TLHN2h", "link": "http://goo.gl/d6eEpj" }
38. JSON Format
39. delight delight unlocked! food delight French croissant with nutella I’m done! Recipe food delight Did you enjoy it? meh yes!
40. Web Design
42. Elaborate Timeline
43. Timeline Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 User Testing & Validation Delight Creation & Review Categorize Delights Develop & release Beta Launch Launch Plan & Marketing Official Release